Concept Development, Production and Art Direction for photo and video campaigns specializing in FMCG and lifestyle brands.

Creative lead for Digicel Trinidad and TobagoArt Direction and Design for nationwide campaigns across Digicel and Digicel+

- Developed original content and campaign concepts for brands to achieve their brand awareness and sales goals.- Combined analytic insights & cultural trends to steer content strategy and to inform production of high performing, culturally relevant content.- Worked within the internal production team to plan, produce and execute content from concept to final formats.- Content production included: Product Photography, Lifestyle Photography, Vertical Video, Cocktail Videos, Presentation Videos, Tutorial Videos, Stop Motion Animations, GIFs and Stickers, Cinemagraphs and more.- Optimized content for cross-channel and cross-format outputsCORE CLIENTS: White Oak Rum, Shandy Carib, Biore Caribbean, Sunshine Cereals, Blue Bunny Ice Cream, Tide and Covergirl

- Developed monthly content calendar plans in alignment with overarching digital strategy and client briefs for various brands.- Worked cross functionally with internal design and production teams to create and publish digital content for various formats including Stories, Carousels, GIFs, 360 Photos, Instagram Filters, Polls, Google Display Ads and more.- Nurtured customer relations and community building through inbox management and response using Facebook Business Manager.- Monitored and reported on digital marketing performance KPIs using Sprout Social and made monthly recommendations of how to optimize results.- Developed and oversaw influencer programs including building influencer banks, developing contracts, developing influencer packaging and tracking metrics.- Executed and optimized paid ad campaigns under various objectives using Facebook Ads Manager (Reach, Awareness, Engagement, Page Likes and Lead Generation) and across several ad placements.- Grew audiences across platforms via strategic content and optimized ad spend CORE CLIENTS: White Oak Rum, Sunshine Cereals, Berger Caribbean, Shandy Carib, Biore Caribbean, Blue Bunny Ice Cream, Covergirl

Conceptualizes, produces & manages content for digital and social media marketing campaigns. - This includes photo, video, graphics & GIFs for paid social campaigns, web & programmatic advertising. - Platforms include: Facebook 360, Facebook Live, Facebook Canvas & Instagram Story Ads.CORE CLIENT: Heineken and Hubbox Grocery

- Development & management of social media strategy (Facebook, Twitter, Instagram, Pinterest)- Daily updating of website and navigation of CMS (www.bitememore.com)- Content creation & graphic design for print (booklets, posters, stickers, signs, cards)- Content creation & graphic design for web & social media (photography, videography, retouching, formatting, newsletters, web articles, GIFs)- Brainstorming, concept development & execution of campaigns for brand partnerships

Executed production tasks for a variety of photography and videography projects including: - Project research - Concept Development - Client relations - Event scheduling and coordination - Prop and equipment sourcing - Assistant filming/photography - Video editing and photo retouching - Media Asset Management- Managed and updated social media outlets- Generated sales leads - Managed and maintained client accounts

Coordinated and assisted in the casting, planning and production of print and TV Ads.

Coordinated and assisted in the casting, planning and production of print and TV Ads.- Assisted in the production of various print advertisements and TV commercials.- Arranged and coordinated various photo and video shoots.- Gathered contacts, talent and resources for production of advertisements.- Casted for various roles in Print and TV advertisements.- Coordinated photographers/videographers, models, wardrobes, props, concept and scheduling for photo shoots.