Melissa Zimmerman Email & Phone Number

Lincoln, Ca, Us

California, United States

• Developed product marketing and campaign strategies for Simple Learning's Mandated Reporter Training LMS platform.• Responsible for product positioning, messaging, and branding for B2B and B2C audience segments.• Created omnichannel marketing content to reach millions of e-learners annually.

Auburn, Ca

Helping B2B and B2C businesses achieve their goals with customized content strategies, digital marketing strategies, brand strategies, and high-quality, relevant content. Industry and topic experience: insurance, senior care, abuse prevention, SAAS, LMS, courseware development, NFT, blockchain technology, WEB3, web development, digital marketing, real estate development, construction, e-commerce, medical devices, DEIA, non-profits, and more.– Omni-channel Marketing Strategy–… Show more Helping B2B and B2C businesses achieve their goals with customized content strategies, digital marketing strategies, brand strategies, and high-quality, relevant content. Industry and topic experience: insurance, senior care, abuse prevention, SAAS, LMS, courseware development, NFT, blockchain technology, WEB3, web development, digital marketing, real estate development, construction, e-commerce, medical devices, DEIA, non-profits, and more.– Omni-channel Marketing Strategy– Content Strategy– Content Development and Distribution– Editorial Calendar Development– Editing– SEO– Analytics– Content Marketing– Social Media Marketing– Digital Ads– Copywriting– Email Marketing– Project Management– Marketing team leadership– Courseware development– Prompt architecture Show less

Content strategist and writer for digital contractor directory and resource hub for construction professionals. Content strategy, content writing, editing, and on-page SEO. Short and long-form content creation. Providing useful content and digital tools to help contractors get found online and run their businesses.

Content marketing strategist, content marketing writer, editor, and SEO copywriter specializing in the Global Wellness Industry (GWI).Helping GWI businesses identify their best-fit customers and drive more traffic with high-quality, relevant content created for the LOHAS consumer segment. Specializing in substantiated "health claims" to ensure brands stay compliant with FTC Truth in Advertising guidelines and to earn the trust of your ideal client.Founded a freelance business… Show more Content marketing strategist, content marketing writer, editor, and SEO copywriter specializing in the Global Wellness Industry (GWI).Helping GWI businesses identify their best-fit customers and drive more traffic with high-quality, relevant content created for the LOHAS consumer segment. Specializing in substantiated "health claims" to ensure brands stay compliant with FTC Truth in Advertising guidelines and to earn the trust of your ideal client.Founded a freelance business providing SEO content writing, copywriting, and content strategy services across multiple industries, including health and wellness, and technology.Adapted content strategies to fit diverse client needs, demonstrating versatility and industry expertise.Delivered freelance services to clients, including blog writing, website copywriting, email marketing copywriting, and social media posts.Took on roles such as brand strategist, content strategist, and fractional CMO, leading content strategy and execution for various projects, businesses, brands, and publications.Content StrategyContent EditingBloggingExisting content optimizationGuest articlesEmail copyWebsite copyContent promotionEmail marketingSocial media marketingMedia placements Show less

Bend, Oregon

E-commerce merchandiser and SEO copywriter for health & wellness ecommerce brand. Copywriting and SEO optimization of products for a vast catalog of natural health foods, supplements, and nontoxic goods.Executed on-page SEO strategies to improve search engine rankings and drive organic traffic.Managed social media copy, blog writing, and editorial calendar development.Cultivated a passion for wellness, healthy living, and nontoxic products.SEO… Show more E-commerce merchandiser and SEO copywriter for health & wellness ecommerce brand. Copywriting and SEO optimization of products for a vast catalog of natural health foods, supplements, and nontoxic goods.Executed on-page SEO strategies to improve search engine rankings and drive organic traffic.Managed social media copy, blog writing, and editorial calendar development.Cultivated a passion for wellness, healthy living, and nontoxic products.SEO CopywritingBloggingProduct romance copyEmail marketing copyMagento CMS Show less