Melis Deniz Email & Phone Number

Managing the “Türkiye” brand’s digital media planning and websites performance basesCommunication plan for 80+ countries worldwideManaging GoTürkiye digital platform (Customer journeys ,UX and SEO) Building effective marketing plans globally, from various channels such as Google(Search,GDN, Youtube) Facebook,Instagram,Twitter, Mailru, Ok.ru etc..Planning, managing and optimizing the marketing budget on different media channelsCarrying out all pre and post analysis of all digital campaigns, controlling and reporting their coherence with business and growth targetsExperienced in multi-channel budget distribution based on performanceExperienced in managing 3rd party partners such as Media planning agencies, Google, Facebook , creative agencies, website agencies etc.Managing overall strategies with Google (Youtube, Search, GDN), Social (Facebook,Instagram, Twitter, Snapchat etc..) and Programmatic.

Istanbul, Turkey

• Study in Florida is a global educational management brand based on Florida. They are started as a startup in Turkey. • Setting up all the marketing plan, strategy in Turkey with CEO• Generating the brand image, brand messages , content strategy for the web site, brand materials etc. • Digital Project manegement: 1 main web site and 3 micro web sites • Digital Marketing Management: Preparing performance based digital advertisement plan with the digital media planning agency • Digital Channels Management • Setting up the sms, e-mail campaigns, monitore and develop them

Istanbul, Turkey

Brand Management• Generating the strategies such as brand identity, brand imagery, brand awareness and brand positioning• Analysing and understanding the consumer behavior and insights • Creation 360 online and offline marketing plans according to brand strategies • ATL& BTL communication (TV, Digital, POP’s, Press, magazines, printed materials etc.); briefing, strategic development, online- offline media planning, creative development, production, and implementation• Lead the pre-post consumer tests of communication materials• Management of 3rd party agencies such as creative agency, digital agency, digital and conventional media agency• Product Lauches and sales campaign management; strategy and planning • Budget managementDigital Marketing • Building digital communication strategies and digital media planings in all digital channels in line with brand strategy. (creative content and digital media planning)• Performance digital marketing ( Programmatic, Google Ads, Fb Buissness Manager) • Web site development ( content, Seo, Ux, Google Analytics) • Social Media Channels management ( Fb, insta, Youtube)

• Establishment and management of local positioning strategies and marketing strategies of the Spain based brands (Simon&Fluvia)in Turkey in coordination with Spain (B2B)• Building online and offline communication strategies to increase the brand awareness• Digital channels management• Event management• Marketing budget management

• Creation of the annual 360 CRM and digital marketing plan• ATL and BTL communication strategies and implemantations• Management of brand strategy and media planning processes • Implemantation of national and local communication activities • Establishment of national and local campaign strategies and implementation of the campaigns • Brand collaboration development for to make cross-selling campaigns • 3rd party agency relations such as online and offline creative and media planning agencies• CRM & digital marketing budget managementDigital Marketing• Management and devolopment of the digital channel strategies (social media, website, app,new channels)• Digital media planning• By tracking offline shopping habits of the customers, making emailing and lead campaigns in online• Being in the inovation projects of the brand. • Mobile application project management CRM • Loyalty Program (PARO and Aygaz Card) management: Tracking the customer buying habits, creating custom campaigns to customers by using Paro card loyalty program. New customer acquisition, existing customer satisfaction, increased customer exchanges, and implementation and implementation of cross-product campaigns• Campaign management • Establishment of customized campaigns for to the needs of dealers in line with sales department strategies• Preparation and implementation of mailling, sms, landing page and other promotional activities • Outdoor event management

Industrial Engineering, Industrial Engineering, 3

Education record