Melissa Kaufman Email and Phone Number
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As a strategic global leader in marketing, I believe that “It’s about outcomes, not output”. My focus is on aligning budget and resources to ensure consistent, measurable contribution to the business. I do this by partnering with executive stakeholders to identify, commit to, and attack new opportunities for growth. Over the past 20 years, I’ve focused on many aspects of marketing including brand management, demand and pipeline generation, product marketing, digital marketing, sales enablement, martech implementation, executive communication, and more. During this time, I have guided diverse teams towards achieving a collective impact while coaching them individually to become strong marketing professionals and leaders.Today, I manage a team working to execute distinct strategies in unique markets around the world. With this complexity in mind, I continually search for ways to optimize our processes and achieve operational excellence at scale. Just as we measure the outcomes of our marketing efforts, I also employ the same consistent oversight to identify areas for improved productivity and efficiency. I guide my team to raise the bar for what we can accomplish together.I have made a significant impact by breaking down institutional siloes to drive change, transformed organizational focus through the deployment of shared KPIs, and increasingly leveraged technology to achieve shared marketing and business outcomes. When tackling these initiatives, I demonstrate strategic thinking, innovation, ability to execute, and relationship building skills to navigate resistance and resolve conflict.I challenge my team to stay hungry for knowledge and actively look for opportunities to optimize. My aim is to inspire them to seek and attain high levels of excellence.When I’m not wearing my leadership hat, I’m busy researching hiking destinations, supporting local education, and looking for the next new opportunity to learn.
Idc
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Senior Vice President, Global Performance And Field Marketing, Digital, And Marketing OperationsIdcUnited States -
Senior Vice President, Performance And Field MarketingIdg (International Data Group) Oct 2024 - PresentLead global and regional teams across IDC and Foundry who are dedicated to delivering high-impact demand generation campaigns, exceptional events, and strategic ABM initiatives. Our work directly drives revenue creation in alignment with business-driven acquisition and growth targets. -
Group Vice President, Global MarketingIdc Feb 2022 - Oct 2024Oversee a global team of innovative marketers and creative design experts aligned to business growth initiatives focused on measurable demand generation, brand awareness at scale, and operational effectiveness. -
Vice President Of MarketingIdc Jun 2019 - Feb 2022Needham, Massachusetts, United StatesManage a US team focused on demand generation, executing successful programs at scale, maximizing engagement channels, and achieving measurable growth alongside driving high-impact market influence. -
Director, MarketingIdc Oct 2013 - May 2019Focused on driving awareness and generating leads through message creation and content marketing campaigns targeting install base and new logos. Leader for US digital and content marketing strategy and budgets, sales enablement, brand and website initiatives, as well as global marketing automation and operational strategies. -
Marketing Manager, Worldwide Software & Services Research And Custom SolutionsIdc Sep 2007 - Sep 2013Responsible for driving new business and renewal revenue for subscription research products and custom offerings through events, email and web promotions, press releases, and digital marketing. -
Senior Marketing Specialist, Worldwide Software & Services ResearchIdc Apr 2004 - Aug 2007 -
Marketing CoordinatorCcr Advisory Group Jul 2001 - Apr 2004Responsible for the production of marketing collateral across practice areas including content creation and design. Supported proposal generation for new business development and growth strategies.
Melissa Kaufman Skills
Melissa Kaufman Education Details
Frequently Asked Questions about Melissa Kaufman
What company does Melissa Kaufman work for?
Melissa Kaufman works for Idc
What is Melissa Kaufman's role at the current company?
Melissa Kaufman's current role is Senior Vice President, Global Performance and Field Marketing, Digital, and Marketing Operations.
What is Melissa Kaufman's email address?
Melissa Kaufman's email address is me****@****ail.com
What schools did Melissa Kaufman attend?
Melissa Kaufman attended American University.
What skills is Melissa Kaufman known for?
Melissa Kaufman has skills like Marketing, Marketing Strategy, Market Research, Demand Generation, Competitive Analysis, Competitive Intelligence, Marketing Communications, Salesforce.com, Segmentation, Crm, Market Analysis, Email Marketing.
Not the Melissa Kaufman you were looking for?
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Melissa Kaufman
Santa Clara, Ca4pacificspecialty.com, pacificspecialty.com, rshllp.com, bambooinsurance.com1 (800) 3XXXXXXX
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New York, Ny3ge.com, altvil.com, google.com
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