Melissa Kaufman Email & Phone Number

As a strategic global leader in marketing, I believe that “It’s about outcomes, not output”. My focus is on aligning budget and resources to ensure consistent, measurable contribution to the business. I do this by partnering with executive stakeholders to identify, commit to, and attack new opportunities for growth. Over the past 20 years, I’ve focused on many aspects of marketing including brand management, demand and pipeline generation, product marketing, digital marketing, sales enablement, martech implementation, executive communication, and more. During this time, I have guided diverse teams towards achieving a collective impact while coaching them individually to become strong marketing professionals and leaders.Today, I manage a team working to execute distinct strategies in unique markets around the world. With this complexity in mind, I continually search for ways to optimize our processes and achieve operational excellence at scale. Just as we measure the outcomes of our marketing efforts, I also employ the same consistent oversight to identify areas for improved productivity and efficiency. I guide my team to raise the bar for what we can accomplish together.I have made a significant impact by breaking down institutional siloes to drive change, transformed organizational focus through the deployment of shared KPIs, and increasingly leveraged technology to achieve shared marketing and business outcomes. When tackling these initiatives, I demonstrate strategic thinking, innovation, ability to execute, and relationship building skills to navigate resistance and resolve conflict.I challenge my team to stay hungry for knowledge and actively look for opportunities to optimize. My aim is to inspire them to seek and attain high levels of excellence.When I’m not wearing my leadership hat, I’m busy researching hiking destinations, supporting local education, and looking for the next new opportunity to learn.

Listed skills include Marketing, Marketing Strategy, Market Research, Demand Generation, and 29 others.

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  American University