Melissa Kaufman

Melissa Kaufman Email and Phone Number

Senior Vice President, Global Performance and Field Marketing, Digital, and Marketing Operations @ IDC
United States
Melissa Kaufman's Location
United States, United States
Melissa Kaufman's Contact Details

Melissa Kaufman work email

Melissa Kaufman personal email

About Melissa Kaufman

As a strategic global leader in marketing, I believe that “It’s about outcomes, not output”. My focus is on aligning budget and resources to ensure consistent, measurable contribution to the business. I do this by partnering with executive stakeholders to identify, commit to, and attack new opportunities for growth. Over the past 20 years, I’ve focused on many aspects of marketing including brand management, demand and pipeline generation, product marketing, digital marketing, sales enablement, martech implementation, executive communication, and more. During this time, I have guided diverse teams towards achieving a collective impact while coaching them individually to become strong marketing professionals and leaders.Today, I manage a team working to execute distinct strategies in unique markets around the world. With this complexity in mind, I continually search for ways to optimize our processes and achieve operational excellence at scale. Just as we measure the outcomes of our marketing efforts, I also employ the same consistent oversight to identify areas for improved productivity and efficiency. I guide my team to raise the bar for what we can accomplish together.I have made a significant impact by breaking down institutional siloes to drive change, transformed organizational focus through the deployment of shared KPIs, and increasingly leveraged technology to achieve shared marketing and business outcomes. When tackling these initiatives, I demonstrate strategic thinking, innovation, ability to execute, and relationship building skills to navigate resistance and resolve conflict.I challenge my team to stay hungry for knowledge and actively look for opportunities to optimize. My aim is to inspire them to seek and attain high levels of excellence.When I’m not wearing my leadership hat, I’m busy researching hiking destinations, supporting local education, and looking for the next new opportunity to learn.

Melissa Kaufman's Current Company Details
IDC

Idc

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Senior Vice President, Global Performance and Field Marketing, Digital, and Marketing Operations
United States
Melissa Kaufman Work Experience Details
  • Idc
    Senior Vice President, Global Performance And Field Marketing, Digital, And Marketing Operations
    Idc
    United States
  • Idg (International Data Group)
    Senior Vice President, Performance And Field Marketing
    Idg (International Data Group) Oct 2024 - Present
    Lead global and regional teams across IDC and Foundry who are dedicated to delivering high-impact demand generation campaigns, exceptional events, and strategic ABM initiatives. Our work directly drives revenue creation in alignment with business-driven acquisition and growth targets.
  • Idc
    Group Vice President, Global Marketing
    Idc Feb 2022 - Oct 2024
    Oversee a global team of innovative marketers and creative design experts aligned to business growth initiatives focused on measurable demand generation, brand awareness at scale, and operational effectiveness.
  • Idc
    Vice President Of Marketing
    Idc Jun 2019 - Feb 2022
    Needham, Massachusetts, United States
    Manage a US team focused on demand generation, executing successful programs at scale, maximizing engagement channels, and achieving measurable growth alongside driving high-impact market influence.
  • Idc
    Director, Marketing
    Idc Oct 2013 - May 2019
    Focused on driving awareness and generating leads through message creation and content marketing campaigns targeting install base and new logos. Leader for US digital and content marketing strategy and budgets, sales enablement, brand and website initiatives, as well as global marketing automation and operational strategies.
  • Idc
    Marketing Manager, Worldwide Software & Services Research And Custom Solutions
    Idc Sep 2007 - Sep 2013
    Responsible for driving new business and renewal revenue for subscription research products and custom offerings through events, email and web promotions, press releases, and digital marketing.
  • Idc
    Senior Marketing Specialist, Worldwide Software & Services Research
    Idc Apr 2004 - Aug 2007
  • Ccr Advisory Group
    Marketing Coordinator
    Ccr Advisory Group Jul 2001 - Apr 2004
    Responsible for the production of marketing collateral across practice areas including content creation and design. Supported proposal generation for new business development and growth strategies.

Melissa Kaufman Skills

Marketing Marketing Strategy Market Research Demand Generation Competitive Analysis Competitive Intelligence Marketing Communications Salesforce.com Segmentation Crm Market Analysis Email Marketing Marketing Management Brand Development Marketing Research Go To Market Strategy Market Intelligence Management Event Management Web Content Management Customer Relationship Management Event Planning Content Development Lead Generation Digital Marketing Marketo Marketing Automation Product Marketing Strategy Business Development Integrated Marketing Customer Insight Leadership

Melissa Kaufman Education Details

Frequently Asked Questions about Melissa Kaufman

What company does Melissa Kaufman work for?

Melissa Kaufman works for Idc

What is Melissa Kaufman's role at the current company?

Melissa Kaufman's current role is Senior Vice President, Global Performance and Field Marketing, Digital, and Marketing Operations.

What is Melissa Kaufman's email address?

Melissa Kaufman's email address is me****@****ail.com

What schools did Melissa Kaufman attend?

Melissa Kaufman attended American University.

What skills is Melissa Kaufman known for?

Melissa Kaufman has skills like Marketing, Marketing Strategy, Market Research, Demand Generation, Competitive Analysis, Competitive Intelligence, Marketing Communications, Salesforce.com, Segmentation, Crm, Market Analysis, Email Marketing.

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