Google projects partner.

With over 25 years’ experience in advertising, media agencies, publishers & various corporate environments, I now assist companies combine their web, search, display, mobile, social, & video into consistent business growth & success.Over the past 25 years I’ve worked inside large brand players with the best minds in the industry, forever changing my perspective, approach & out of the box thinking. Using this experience enables my clients to gain long-term success in this rapidly… Show more With over 25 years’ experience in advertising, media agencies, publishers & various corporate environments, I now assist companies combine their web, search, display, mobile, social, & video into consistent business growth & success.Over the past 25 years I’ve worked inside large brand players with the best minds in the industry, forever changing my perspective, approach & out of the box thinking. Using this experience enables my clients to gain long-term success in this rapidly evolving digital landscape in both existing & emerging platforms.I simplify digital confusion, research the latest trends while focusing on stretching the digital dollar, maintaining maximum reach, high engagement & consistent conversions.Specialties & Services:o Multi-Channel Marketing & Researcho Digital Marketing & Communicationso Digital Strategyo Google AdWords – Search, Display, Mobile, Video, Remarketingo Social Media Marketingo Video Marketing – YouTubeo Content Strategyo Analytics – conversion tracking, optimization, benchmarking, reportingo Education, Training & Workshopso Website Audits & SEOo Digital Project ManagementProjects:Daniel Morcombe Foundation - Website Strategy, Planning, Re-design & development https://danielmorcombe.com.au/Triple P Parenting - Digital strategy, Audits, Mentoring, Web Analysis & Optimisation https://www.triplep.net/glo-en/home/HLB Mann Judd - Digital Innovation Partner (Website strategy & design, Audits, Web Strategy, Mentoring) https://hlb.com.au/Aurecon - Digital Consulting (Website strategy & design, Education & Mentoring, Audits) www.aurecongroup.com https://www.aurecongroup.com/blogCertified Roofing - Digital Partner https://www.certifiedroofing.com.au/Pilot Partners - Website Strategy & Design, Audits, Mentoringhttps://www.pilotpartners.com.au/ICUR Recruitment now Sterning Group - Digital Strategy, Mentoring, Workshops https://www.sterning.com.au/Wahoo Advertising - Digital Partner https://www.wahooadvertising.com.au/ Show less

Digital Industry AssociationThe Queensland State Chapter Committee consists of passionate digital experts as members working within the industry, engaging, connecting, and educating the community about all things digital. AIMIA provides you with best practice guidelines, digital policy, events & education plus other valuable resources.http://www.aimia.com.au/newsIf you are interested in becoming a member or sponsoring an upcoming event please send us an email… Show more Digital Industry AssociationThe Queensland State Chapter Committee consists of passionate digital experts as members working within the industry, engaging, connecting, and educating the community about all things digital. AIMIA provides you with best practice guidelines, digital policy, events & education plus other valuable resources.http://www.aimia.com.au/newsIf you are interested in becoming a member or sponsoring an upcoming event please send us an email qld@aimia.com.au and we will get in touch with you soon! Show less

Sofistika is a boutique digital education consultancy based in Brisbane with global scope. We help your team become digitally sophisticated through custom learning programs that break down the ‘digital information overload’ and focus on helping your team become more digitally savvy. The difference to other typical (and usually boring) workshops is that your team leave with up to date relevant knowledge that is specific to your business and they can implement immediately.We… Show more Sofistika is a boutique digital education consultancy based in Brisbane with global scope. We help your team become digitally sophisticated through custom learning programs that break down the ‘digital information overload’ and focus on helping your team become more digitally savvy. The difference to other typical (and usually boring) workshops is that your team leave with up to date relevant knowledge that is specific to your business and they can implement immediately.We understand that the Digital world can be very overwhelming and confusing at times, so we like to keep things as simple as possible and get you skilled the practical way (without too much jargon and unnecessary acronyms).www.sofistika.digital Show less

Senior Management Growth o Lead, implement & develop all Marketing strategies & initiatives. o Responsible for maintaining all Industry partnerships & events marketing - IAB, AIMIA, iLabs, Chambers of Commerce, Interactive Minds, Silicon Beach, & Expressway. o Develop effective promotions to drive Brand recognition & consistently drive consumer engagement, increase company profile & develop effective web traffic driving tactics.o Maintain Marketing budgets… Show more Senior Management Growth o Lead, implement & develop all Marketing strategies & initiatives. o Responsible for maintaining all Industry partnerships & events marketing - IAB, AIMIA, iLabs, Chambers of Commerce, Interactive Minds, Silicon Beach, & Expressway. o Develop effective promotions to drive Brand recognition & consistently drive consumer engagement, increase company profile & develop effective web traffic driving tactics.o Maintain Marketing budgets, Marketing plans & monitor all sales activities ensuring constant sales & Marketing alliances & synergies. o Review & grow product suite across four key brands & business units.o Solely responsible for re-brand in 2014; including website & Social Media pages.o Social Media Strategy development & implementation cross- platform.o SEO/SEM management for key company brands Mammoth, Mammoth Networks, Binary Lane & Ausgamers.o Manage all media & supplier relationships & negotiations.o Manage all media buying & planning activities across all channels.o Manage & maintain all website content.o Set business conversion metrics, monitor & optimize results on a daily & weekly basis. o Manage all publicity & media relationships.Team o Lead a team of Project Managers, Software Developers, Digital Producers, & Client Services staff.o Conduct weekly WIPs, team workshops, client workshops, product education, R&D. Training & Educationo Manage all client relationships, mentor staff, & develop training programs along with monthly market updates. Sales o Lead all sales activities for Mammoth. Monthly, Quarterly & yearly budgets. o Accelerate new business acquisition establish long-term partnerships.o Drive company growth via new sales strategies, new market expansion opportunities; national & international.o Work closely with Company Directors across all business strategies & decisions. Show less

Senior ManagementGrowth o Responsible for delivering innovation & revenue to my client portfolio, ensuring all clients contracts adhered to, alongside frequent media negotiations. o Responsibility across a large portfolio of 85+ clients e.g. Rio Tinto, Hays, Uniting Care, Oz Care, Hassalls, Toll, Colliers International etc.o Increase client market share by providing complete advertising & marketing solutions to new & existing clients.o Deliver on New Business targets… Show more Senior ManagementGrowth o Responsible for delivering innovation & revenue to my client portfolio, ensuring all clients contracts adhered to, alongside frequent media negotiations. o Responsibility across a large portfolio of 85+ clients e.g. Rio Tinto, Hays, Uniting Care, Oz Care, Hassalls, Toll, Colliers International etc.o Increase client market share by providing complete advertising & marketing solutions to new & existing clients.o Deliver on New Business targets annually.Training & Education o Lead & Manage a team of BDMs, Account Managers, Account Executives, & Digital Strategists.o Conduct weekly WIPs, monthly workshops, monthly training programs, quarterly PERFs.o Responsible in creation & delivery of Digital innovations program & solutions to Adcorp’s client portfolio.o Ownership of Digital Strategy for the Adcorp business model. o Successfully trained all staff in Australia & New Zealand on digital solutions including SEM, SEO, Mobile, YouTube, Google Analytics, general digital tools & trends.Team o Provide mentoring across; client relationship management, media analysis, media negotiations, channel planning, research & evaluation, strategy implementation, career development, & general training. Developed a staff matrix interactivity model to ensure ongoing mentoring & up-skilling. Sales o Monthly, quarterly & annual budgeting including P&L reports & quarterly board reports.o Monthly forecasting & data base management including CRM, product sales & innovation. o Create & maintain staff sales targets & budgets.o Quarterly KPI review & management. Show less

Senior ManagementGrowth o Responsible for growth & development of a new ‘Government portfolio’ within Google by expanding & maintaining strong relationships with over 300+ Government Departments.Education o Support & Educate the Federal & State Government departments & their agencies across ‘digital & social media’ strategies including:• Emerging analytical technologies & behavioral measurements across search, display, mobile & video (GDN, YouTube, Google+)• Media… Show more Senior ManagementGrowth o Responsible for growth & development of a new ‘Government portfolio’ within Google by expanding & maintaining strong relationships with over 300+ Government Departments.Education o Support & Educate the Federal & State Government departments & their agencies across ‘digital & social media’ strategies including:• Emerging analytical technologies & behavioral measurements across search, display, mobile & video (GDN, YouTube, Google+)• Media channel management• Digital & Social Media best practiceTeam o Mentoring on strategy & business growtho Assist with peer career developmentSales o Accelerating growth strategies across the Australian & New Zealand markets by increasing Google’s market share across emerging media products.o Pairing client Marketing objectives (ROI, CPA, Awareness, Reach, Branding) with Google supportedtechnologies, in depth insights & anthropological research.Specialties;o SEOo SEMo Google Analyticso YouTubeo Google+ Show less

Manage all aspects of a Digital Sales Team; Revenue - State and National, Team - Trade, Ad Operations, Sales, Client Management, and Branding.Key AchievementsIncreased APN Digital’s market share;o Implemented ad placement reviewo Became part of a Management advisory committee within APN Onlineo Amended structure to a ‘matrix’ system; encouraged team growth from three full time staff to 20 full time staff.o Responsible in linking various business units from an… Show more Manage all aspects of a Digital Sales Team; Revenue - State and National, Team - Trade, Ad Operations, Sales, Client Management, and Branding.Key AchievementsIncreased APN Digital’s market share;o Implemented ad placement reviewo Became part of a Management advisory committee within APN Onlineo Amended structure to a ‘matrix’ system; encouraged team growth from three full time staff to 20 full time staff.o Responsible in linking various business units from an operational level through publishing/editorial, marketing, IT & Sales & commenced channel development strategy as well as part of Product Development team.o Responsible in growing revenue & audience for 14 daily regional web sites including; Sunshine Coast Daily, Toowoomba Chronicle, Ipswich Qld Times, Rockhampton Morning Bulletin, Lismore Northern Star.o Was successful in growing the business by 120% through the GFC & tough economic times.o Responsible in developing & executing a Trade Marketing plan to position the business as a key player in the National Digital space & highlight the importance of regional community’s growth & potential QLD & Northern NSW.o Implemented strategy to convert 178 new advertisers to the APN Digital Network.o Executed various content partnerships i.e. Suncorp Insurance.o Developed a Trade Marketing web site that was launched in July 2010 http://apnarm.com.au/digital/ Show less

State Management o Responsible for all revenue, sales & client relationships in Qld including managing own targets & achieving individual KPIs as well as assisting National Sales Director with all business strategies & product development.Targets & Growth o Successfully reached & exceeded set monthly sales targets & increased client base from less than 10 clients to greater than 35 clients resulting in profitability increasing from nil to approximately $500k… Show more State Management o Responsible for all revenue, sales & client relationships in Qld including managing own targets & achieving individual KPIs as well as assisting National Sales Director with all business strategies & product development.Targets & Growth o Successfully reached & exceeded set monthly sales targets & increased client base from less than 10 clients to greater than 35 clients resulting in profitability increasing from nil to approximately $500k annually.Market Awareness o Educated & trained agencies about the emerging online & digital markets & introduced APN Digital into the QLD market.Team Management o Demonstrated ability & success in managing, mentoring & coaching a team of State Managers, Trade Marketing Manager, Senior Account Managers, Traffic Manager & local sales professionals.Commissions o Lead the team to success in reaching revenue & yield targets resulted in all staff receiving ongoing quarterly commission.Cost Savings o Effectively managing a team of dedicated staff, delivering above expectations resulting in revenue surpassing targets & saving the company the cost of temporary employees.Reward Systemo Implementation & ongoing management of a ‘Praise & Reward’ system to motivate staff on both individual & group achievements.Financial ManagementProfit & Loss o Strong capability managing Profit & Loss for Sales department through understanding requirements, ability to prioritize & manage a limited budget.Budget o Successfully managed work within the constraints of a set trade marketing budget by initiating cost effective yet fun trade events.Sales Management o Responsible for setting & managing state & national sales budgets including daily, weekly, monthly & quarterly reviews of all activities, targets & forecasting. Show less

Implementation o Successfully implemented a Media Sales team for realestate.com.au through industry insights, agency knowledge & results driven attitude.Growth o Demonstrated strength in business & sales growth through increasing the client base from zero to 150 clients & exceeding revenue over $3 million & exceeding budget by 30%.Team o Managed a team of six sales staff across Qld, NSW & VIC.o Grew the business to require two full time Account Managers & a… Show more Implementation o Successfully implemented a Media Sales team for realestate.com.au through industry insights, agency knowledge & results driven attitude.Growth o Demonstrated strength in business & sales growth through increasing the client base from zero to 150 clients & exceeding revenue over $3 million & exceeding budget by 30%.Team o Managed a team of six sales staff across Qld, NSW & VIC.o Grew the business to require two full time Account Managers & a Business Development Manager.Clients o Signed more than 15 major media-advertising agencies including OMD, Smartmedia, Mediacom, Starcom Worldwide, DePasquale, Universal McCann, Zenith Optimedia & tmp.Worldwide along with a new major direct client base. Show less

Solutions o Responsible for providing multimedia solutions, including creating industry & PR opportunities, for direct clients including Parmalat Australia, B&D Roller Doors, Nova Radio Brisbane, Channel 7 Brisbane, VIP Pet Foods, Podravka & various Qld government departments.Sales o Increased sales across various products & negotiated opportunities with media landscape including TV, radio, magazine, print, online, ambient & outdoor.Brando Developed & executed… Show more Solutions o Responsible for providing multimedia solutions, including creating industry & PR opportunities, for direct clients including Parmalat Australia, B&D Roller Doors, Nova Radio Brisbane, Channel 7 Brisbane, VIP Pet Foods, Podravka & various Qld government departments.Sales o Increased sales across various products & negotiated opportunities with media landscape including TV, radio, magazine, print, online, ambient & outdoor.Brando Developed & executed strategies to ensure the brand was at the forefront of consumer awareness.Team o Strong team management skills employed to manage & train a team of planners, buyers & assistants within the media & advertising environment. Show less

Solutions o Worked with clients to provide multimedia solutions per their requirements, including developing various campaigns with Virgin Blue, developing media strategies with Domino’s Pizza & working closely with Donut King, & Super Cheap Auto. Sales o As part of a team, increased sales across various products by providing clients with ongoing support & delivering accurate & effective media campaigns.Brand o Developed & executed strategies to ensure the brand was… Show more Solutions o Worked with clients to provide multimedia solutions per their requirements, including developing various campaigns with Virgin Blue, developing media strategies with Domino’s Pizza & working closely with Donut King, & Super Cheap Auto. Sales o As part of a team, increased sales across various products by providing clients with ongoing support & delivering accurate & effective media campaigns.Brand o Developed & executed strategies to ensure the brand was at the forefront of consumer awareness. Show less

Media Solutions o Worked with American Express, News Limited & Disney Channel by planning & buying all media.o Collaborated closely with the AMEX Marketing team to develop various media & advertising strategies & implement campaigns tailored to the Australian market.

Effectively managed and bought all media for McDonald's Australia.Attained to media targets and goals.Specialized in TV channel buying.Formed strong media and client relationships.

Assisted in all media channel buying for McDonald's Australia account.