Meliz Dubose Email & Phone Number

San Francisco, CA, US

Seattle, Washington, US

• Lead brand strategy and communications for 10+ private label Nordstrom and Nordstrom Rack brands (~$125 million business), driving external and internal positioning, diversity, inclusion and belonging initiatives.
• Oversee a team of full-time employees on the brand communications team, supporting press outreach, creator engagement, event concepting, media monitoring and positioning strategies, on behalf of the Nordstrom brand
• Established the ‘Nordstrom Made’ positioning for Nordstrom private label brands, previously known externally as Nordstrom Product Group, to make it easier for customers and media to identify the assortment and build.
• Partner with merchandising and marketing teams to build the brand and product strategy for the Nordstrom Active category, focusing on the repositioning of the brand to be the trusted destination for everything from.
• Support diversity, inclusion and belonging initiatives by evolving the partners and brands Nordstrom works with and challenging internal stakeholders to rethink how we show up for the diverse communities we serve

Seattle, Washington, US

• Managed brand positioning strategy for Nordstrom’s off-price business, Nordstrom Rack, connecting with merchandising and marketing partners to identify storytelling opportunities throughout different moments of the.
• Drove thought leadership and provided vision that reiterated Nordstrom key competencies to media, influencers, and customers in an accessible way
• Spearhead the Nordstrom influencer strategy in partnership with the social, marketing and affiliate teams, engaging a diverse portfolio of influencers to advocate for the brand while connecting with a broad audience of.
• Served as integrated team lead for the Nordstrom Trunk Club business, leveraging Nordstrom’s brand assortment and Trunk Club’s styling services to create a cohesive narrative across both businesses to media.

St. Petersburg, FL, US

• Drove communications strategies that advance HSN’s narrative within the home, consumer electronics, beauty, fashion apparel and culinary spaces, via events supporting new product launches and experiential retail
• Targeted key media to secure stories that elevate brand priorities and enhance the industry perception of HSN, specifically as it relates to the evolution of HSN on OTT, mobile and digital platforms
• Led an initiative designed to support emerging entrepreneurs through strategic PR event activations and marketing partnerships that elevate inventors as they introduce their products to the marketplace
• Managed relationships with key movie studios (e.g., Disney Studios, DreamWorks, FOX) for special capsule collection launches associated with new films, driving national media coverage and social engagement
• Supported the brand’s overall multicultural strategy via targeted Hispanic media outreach, showcasing priority products, brands and events that are relevant to the demographic

New York, NY, US

Miami Beach, FL, US

Miami Beach, FL, US