Mel Grice Email & Phone Number

Seaford, Vic, Au

Seaford, Vic, Au

Victoria, Australia

Lilydale, Victoria, Australia

Commercialised an idea into an annual celebration attracting 1,700+ festival-goers to the Yarra Valley Oktoberfest in just three years. As the founder and Festival Director, it's my sole responsibility (and passion) to drive ticket sales through hyperlocal marketing, extensive PR and social media advertising. I have increased sponsorship YOY and negotiated supplier contracts to achieve a financially successful small business. The patron experience is at the forefront of all decision making and has proved a strong vehicle for word of mouth advertising. I'm passionate about reducing our environmental impact and eliminated single-use plastics at the event plus we've teamed up with Humanitix to donate 100% of booking fees to providing meals for Australian kids.

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

As project officer for Small Business Victoria, I manage the Upskill My Business platform; an initiative to connect small business owners to learning opportunities to emerge from the coronavirus (COVID-19) pandemic stronger.

Melbourne, Victoria, Australia

Designed and delivered customer & industry engagement activities to support B2B marketing function including conference/expo activations, speaking engagements, CFO and CEO roundtables, and digital events.

Melbourne, Australia

Designed and delivered key marketing and digital communication strategies to support small businesses in Victoria. Navigated complex government infrastructure to deliver the most successful Small Business Festival to date with 20% increase in attendees with a reduced budget. Delivered hands-on digital marketing support via EDMs, content generation, display, search and native advertising plus video coordination. Developed two new project strategies worth $2M+ to bring digital capabilities to regional and rural Victorian businesses and evolve the Small Business Festival to provide essential support to those who most need it.

Cheltenham, Vic

Developed the annual Australasian marketing and event strategy to drive revenue through increased sponsorship and ticket sales. Secured 20+ sponsors across key categories who strategically aligned with business objectives to increase exposure for the Warren Miller brand and deliver ROI to partners.Developed content strategy and communications plan for all events (50+ across Aus & NZ) including social/digital posts, EDMs, blogs and press releases. Secured media coverage on major TV, print and radio.

Melbourne, Australia

Implemented the department's CRM (Salesforce) to better manage stakeholder, staff and student communications. Produced two annual reports and overhauled staff communications to deliver weekly staff EDMs and quarterly stakeholder news.

Canberrra, Act

Played an integral role in the formation of the national health initiative to train young indigenous men and women to run the New York City marathon. - Gained worldwide attention through an extensive PR campaign that secured coverage on TV, print & radio- Co-ordinated the New York City Marathon tour with 12 squad members and 3 staff- Planned and managed the national tryouts tour, return to community celebrations, community fun runs, and high profile fundraising dinner- Established a national fundraising campaign 'Run for Us' that aligns with key running events to raise funds for the organisation- Secured sponsorship, philanthropic donations, and government funding