Melissa Jenski Email & Phone Number

Santa Fe, New Mexico, United States

Launched DTC business from concept to completion in six months with creation of 70 individual care packages.Oversee product assortment and maintain vendor relationships in addition to sourcing new products/vendors as needed.Hire and manage third-party vendors to complete work within specified timeframes and budget constraints.Identify new revenue streams including affiliate marketing, wholesale, and corporate gifting.Manage day-to-day operations including inventory management, fulfillment, customer service and financial oversight. Connect with relevant businesses and individuals to continue developing strategic partnerships.

Santa Fe, New Mexico, United States

Onboarded 65+ new vendors, the majority of which were local.Acheived a 15% increase in revenue for Q1 2022.Implemented regular staff training for team of seven.

Santa Fe, New Mexico Area

Collaborated with various vendors, including 11 local artists across numerous product categories to develop over 170 SKU’s, totaling $779k in gross sales over four years.Initiated and developed licensing agreements with artists to collaborate on custom projects; yielded +$6,200 in royalties paid for 2018, a 39% increase over 2017 YTD.Currently working with eight vendors, equaling +$45k in investments, to create products in various stages of development from concept to design iterations, sourcing manufacturers and materials, sampling to production. Estimated potential revenue of +$834k with average profit margins of 59.9%.Implemented new merchandising strategies and increased overall SKU counts resulting in 21.7% sales increase at brick and mortar location within first two years.Increased e-commerce sales by 219.3% within first two years and helped launch new mobile responsive site. Continue to refine online shopping experience for guests as well as back-end processes for fulfillment and shipping.Acted as owner’s rep for construction of The O’Keeffe: Welcome Center, a 4,700 sf building with an eight-month construction window. Took on additional researching, sourcing and recommendation of materials and products for FF&E while overseeing budget.Coordinated and directed work with retail consultants for design of new 575 sf brick and mortar store. Oversaw construction and managed store installation.Provide creative direction for retail spotlight in quarterly member magazine, choosing product selection and working directly with photographer.Oversee merchandising plans for two brick and mortar locations, totaling roughly 1100 sf, and provide merchandising and visual display guidance to staff in order to maintain aesthetic intent.Content creation to promote retail store including graphics for e-commerce banners, social media and in-store signage alongside copy-writing for e-commerce products and various retail-specific marketing collateral.

Santa Fe, New Mexico Area

Involved with research, ideation and presentation of new jewelry collections for TJ Maxx, Pendleton and Sundance Catalog. Had several original designs featured in Sundance Catalog.Designed and developed marketing collateral, product displays, and branding for launch of several product lines including: Bead BottleTM, Rugged RhinestonesTM and TimePieces by Peyote Bird.Experience with copyright restrictions, trademarking, and UPC registration. Served as primary liaison with publishers to coordinate budget and due dates while designing, preparing and submitting final graphics for print and online advertising opportunities.Utilized hand-drawn and digital methodologies to design various jewelry components/ pieces from concept to production, working with both in-house and oversees fabricators to ensure a high level of quality control and carry through of design intentions.

Palmer, Alaska

Expanded retail sector while remaining sensitive to competing with local retailers. Increased store revenue by 13% despite 25% decrease in visitation.Oversaw two existing grants and obtained new grant funding through Alaska State Council on the Arts & National Endowment of the Arts for community art workshops with income generating potential of $5,380 and involvement of over 100 participants.Organized first-ever Saroma Festival, celebrating Palmer’s Japanese sister city; 700+ attendees, $10K raised for Japan Relief Efforts (April 2011).Worked closely with museum studies intern to develop staff handbook with sound practices for artifact acquisition, exhibition and curation within a tight timeframe.Managed visitor services staff of seven employees during peak tourist season, streamlining processes for managing tour companies, increasing revenue via rack cards, and expanding and improving upon guest amenities.Liaison between nine-member Board of Directors, local government officials and community to identify and further the interests of all stakeholders.

Greater Boston Area