Melanie Murphy Email & Phone Number

Hammersmith, England, United Kingdom

Sales field App- Proprietary, Greenfield Project, Pre-launch (Global)- Responsible for successful delivery of partner app (B2B2C/B2C2C) - Accountable for the planning and coordinating go-to-market strategy and execution- Accountable for capturing product opportunities and business case through a data driven approach- Accountable for communication and internal socialisation of product launch- Responsible for studying market trends and defining needs of the end user- Accountable for all internal process implementation supporting the IT delivery functionVirtual Assistant App - 3rd Party Grey Label, Post Launch (Europe, Australasia)- Accountable for non-functional project deliverables and overall project coordination, delivering new integration to multiple markets - Responsible for data analysis of product impact following beta trial- Responsible for all product requirements for implementation and ongoing business supportOngoing KPI monitoring Event App- 3rd Party, LIVE (Europe)- Responsible for maintaining 3rd party relationships, increasing event engagement and tracking using 3rd party providers.

Head of Multi-squad 'Website and App' tribe, launching all new operators into the multi multi-jurisdictional American market. - Accountable for successful delivery of all new 'Real Money' and 'Simulated Gaming' operator launches as well as innovation and development roadmap to the platform FE's- Responsible for strategic visions and benefit realisation, of the 8 squad (6 dev per squad) tribe Track and report tribe progress in collaboration with the product function both internally to the business and across the companies 3rd party operators/clients- Additionally contributing to the center of excellence within the business on best practice and continuous delivery programmes

Gibraltar

- Own the product development portfolio and roadmap to reach business goals and optimise for the long-term re-turn on investment in product development.- Plan and coordinate go-to-market strategy and execution with marketing, operations and development teams with clear communication surrounding our product releases.- Provide clear communication and visibility for the wider stakeholder group to keep them informed of the perfor-mance of our products and progress on new development.- Assume overall ownership of larger programmes of work where initiatives across squads need to be completed against strategic business objectives.- Work closely with key stakeholders to understand venture partnerships, brand strategies and customer segments to ensure consistency and platform economy of scale is balanced with brand differentiation.- Capture opportunities and build strong business cases through a data driven approach to align key stakeholders and development teams ensuring the goals are clear.- Define and communicate KPIs for product performance in your area, maintaining regular reporting on performance and delivery impact.

Gibraltar

- Accountable for developing multiple digital gaming products utilizing Agile methodologies.- Collaboration with the Commercial Director and Director of customer experience to create strategic visions and outline effective delivery process. - Working closely with the Scrum Master to maximise the productivity of all sprint ceremonies. - Development of comprehensive Product Roadmaps to lead Scrum team activities seamlessly.- Producing in-depth post-delivery reports, with an analysis of projects against their strategic objectives.Notable Accomplishments: - Coordination of Platform (BE and FE) migration for the Mecca Brand. - Project delivery of migration of multiple brands to single code base. - Designed and delivered an internal change management process significantly improving stakeholder management. - Product Owner for multiple award-winning applications including awards for ‘Which Bingo Best Mobile Bingo Site’ (2020), EGR ‘Innovation in Mobile and Tablet’ (2020) and EGR ‘Bingo Mobile Product of the Year’ (2019).

Gibraltar

- Delivery and execution of a multi-brand roadmap for a core platform and 13+ apps- Launched multiple hybrid application products to market. - Development planning for multiple IT projects, including regulatory and compliance changes for CMA and GDPR across all brands. - Effectively managing relationships with multiple 3rd party Scrum teams including Developers and PMs. - Accountable for delivering project objectives with a combined CAPEX and OPEX spend of over £3m+.- Managed ObjC (iOS) and Java (Android) code with adaption to Swift (iOS) and Kotlin (Android).

Gibraltar

• Led a Scrum team of 12+ Developers, with responsibility for CAPEX and OPEX spend of £1.2m+. • Managed all project outcomes from conception to delivery, inclusive of BA and QA responsibilities.• Communicated delivery ideas and roadmap updates throughout the business at multiple seniority levels.

Gibraltar

• Designed and managed all operational elements of promotional campaigns for the Mecca brand.• Tracked the effectiveness and progression of the tool to identify design improvements.• Management of referral, prize and loyalty systems, employing cutting edge tech knowledge.• In-depth analysis and reporting of competitor site enhancements and promotional campaigns.• Role evolved to owning the operational readiness of a Platform and FE migration for the Mecca brand.

Gibraltar

• Delivered exceptional customer service whilst managing enquiries via live chat, e-mail and phone.• Analysis and resolution of customer complaints, with prompt escalation of unresolved issues• Managed workflow efficiently between multiple operational systems including Jumio ID software.• Liaised effortlessly with multiple departments to resolve customer issues, including the Fraud, Pay-ments and Responsible Gambling teams as appropriate. • Used excellent communication skills to maintain strong working relationships with all stakeholders.

United Kingdom

• Cultivation of strong relationships across the client portfolio, achieving an outstanding renewals rate.• Key point of contact for each account, maintaining frequent contact to ensure satisfaction. • Conducted frequent on-site visits to multiple client locations throughout the UK. • Expanded business opportunities through collaboration with the Sales teams to share expertise.• Led the delivery of the new company website and new platform migration.• Produced regular executive reports detailing performance and KPIs.Notable Accomplishments:• Significantly increased candidate acquisitions month on month, achieving an excellent referral rate.

Dorset, England, United Kingdom

Experience and track record built serving recruitment companies in the following industry practices: Financial ServicesConstruction & PropertyTechnologyLife SciencesSocial CareEducationMarketingProcurement & Supply ChainEngineering & ManufacturingEnergyOil and Gas