• Implemented internal and contextual links to editorial articles using CMS, driving website traffic to key commercial webpages, enhancing my on-page SEO skills.• Developed and executed a Google Ads campaign targeting high-search intent investment keywords by carrying out keyword research, optimizing landing pages and writing ad-copy. • Optimized Google and Microsoft Ads campaigns including Performance Max campaigns. • Maintaining ad spend budget of paid-search campaigns by optimizing keywords within ad groups.• Conducted regular affiliate marketing audits with 70 affiliated partners, identifying opportunities to increase brand visibility and drive conversions.• Led brand research for public website overhaul, collecting and analyzing brand image and personality insights compared to competitors. • Presented data-driven tactics to increase employees' investment knowledge and engagement to the Executive Board, alongside five colleagues, by analysing 210 colleague survey responses.

• Co-founded and ran a student-run social enterprise with the aim to promote positive mental health to students through accessible training courses. • Managed three social media pages and a marketing team of 6, rebranding Safe Tutor to Student Spring. Grew our social media engagement by 164% by changing the content style, designing a new logo and website, and establing a brand voice and color scheme.

• Safe Tutor, now Student Spring, is a short Skillshare course for new tutors, promoting positive mental health in the tuition industry, to both the tutors and the tutees. • As the partnership researcher, communicated and negotiated with various non-profit organizations, seeking a collaboration. • Organized a focus group to collect market intelligence on new tutors requiring training to promote positive mental health to tutees.

• Placed 8th out of 117 teams in a four week business competition.• Worked with a group of 6 to uncover and propose innovative blockchain solutions to real-life business case studies.