Mellise D. Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brazil

Coordinate DP6’s technical and analytical project’s team to data collection strategy, implementation, validation, tracking and analysis focused on CRO and the client’s OKRs, providing expertise and guidance to their evolution toward digital data maturity;Strategic design and structuring of analysis with big sets of data to improve customer experience and retention;Diagnose the level of digital maturity of the client's marketing teams through the conduction of interviews with multiple stakeholders and guide the data strategy to data collection;Contribute in cross-functional teams from DP6 and the client, adapting the communication style to connect business needs and technical knowledge, effectively coordinating Business Analysts and Data Engineers, collaborating with Product Managers, Developers, Marketing Managers and presenting to the C-Level. Main tools: Google Analytics, Big Query, GTM, Looker Studio, Tableau, Quicksight.

Rio De Janeiro, Brasil

São Paulo, Brazil

Consultancy on the development of the first swimwear collection of the company;Organized the development, production and release stages, in order to allocate the tasks to the internal team; Developed research with +2k consumers and interpreted the results in order to guide the collection’s creation;Defined 16 SKUs based on consumers’ research inputs, competitor’s analysis and brand identity; Created a a pricing model based on the analysis of the competitors’ pricing; Developed a marketing calendar to guide the team along the season;Idealized the central concept of the collection’s theme and help with the brainstorm of ideas for the strategy of the launch of the collection.

São Paulo, São Paulo, Brazil

Established an online swimwear fashion brand emphasizing street style and positive body image. Launched a new collection annually for 5 years;Structured and managed a cross-functional team of 7 people and a supply chain of +20 suppliers among fabric and trims producers, apparel manufacturers and other service providers;Fully responsible for market research, developing initial brand concept, sourcing materials, product design, and product development through to manufacturing;Structured and managed a supply chain based on ethics and sustainability;Management of social media strategies with high-percentage reach and engagement, developing a community of 26k+ followers on Instagram organically;Negotiated free-of-charge partnerships with influencers who had from 10K to 4M followers, focusing on building brand awareness;Developed a top-notch, user-centered customer service to increase LTV, training internal team on guidelines and best practices;Monitored the e-commerce metrics and increased the conversion rate year after year, ending 2019 above the average of the Brazilian market;Developed e-mail marketing segmented campaign strategies, applying A/B tests. Monitoring of open rates, click rates and direct revenue. Mailing of +4,5k subscribers; Expanded sales and marketing strategies to include both online and brick-and-mortar partner channels.

São Paulo, Brasil

São Paulo, São Paulo, Brazil

Set-up a brick-and-mortar second-hand retailer to source trendy clothing items and reduce fashion waste;Developed and managed suppliers, responsible for curatorship, procurement, and budget management;Developed and implemented the store’s online sales channel.

Master Of Business Administration - Mba

Master of Science (MSc.) and Full time MBA

Bachelor'S Degree, Textile And Fashion

Final Graduation Paper with maximum grade (10/10) on brand development; Founder and Editorial Coordinator of Student’s Blog 'Weaving.

Exchange Program, Arts, Design And Photography

USP Academic Merit Scholarship recipient for a 6-month exchange program at IUAV (Venice – Italy), based on academic performance.