Matthew Ferguson Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

Working on a project for one of our large FMCG clients across their digital personalisation space.

Melbourne, Victoria, Australia

Business development with this amazing brand that supports individuals with Autism into roles in the IT space

Sydney, Australia

In this role I led the brand and insights function for one of the largest Not for Profits in Australia. The role focused on developing the brand strategy, planning and developing brand campaigns as well as leading a team that services a broad range of marketing activities across many social services in NSW and the ACT as well as managing and delivery all.

North Sydney, New South Wales, Australia

Reporting to the Chief Marketing Officer, the role was responsible for supporting the brand strategic positioning, developing all research requirements including both primary and secondary research. The role includes management of a team of market researchers tasked with providing insights to the sales teams to support all sales efforts at both category.

News Corp Australia

Reporting to the Head of Insights this role was created to bridge the gap between Brand Strategy, data, research and the strategy and marketing teams. Primarily responsible for running the annual brand health tracker and advocacy programme across the masthead as well developing and running in house qualitative research, this role also covered New Product.

Analysis of the emerging competitive landscape, monitoring of churn and acquisition numbers, Board report, review of analysis methodologies used by the business

Responsible for all types of Marketing Campaigns to mid sized businesses as well as the development of tools to assist the sales teams with their sales operations. Also worked on scripting campaigns for the telesales team in India and managed the day to day/campaign portion of the Qantas/Amex corporate card relationship

Competitive landscape monitoring, build Competitive Intelligence intranet - one stop shop for all CI information, RMR, Present Insights on CBA TV, Ad Hoc market research projects, supplier management

Bespoke Competitive Intelligence consulting - Projects for a number of large companies in the food & Beverage, Telco, Software/Tec, mining, mancufacturing spaces. Specialising in Win/Lose Analysis, One on One interviewing with Csuite execs, Ad Hoc CI consulting

Board reporting, Churn and Acquisition Analysis, Ad Hoc research, Competitive Intelligence Research

All Ad Hoc market research, development of brand health monitor and tracking, development of automated Key Account Management System, Profitability reporting at an individual customer level, running internal Strategy workshops, managed process re engineering programme

Mini Mba, Brand Management

Mba, Marketing

Activities and Societies: NoneMBA