Clients: American Express, EY, and Wharton

Director of Social Media Clients: Goodwill, Geena Davis Institute on Gender in Media, Coevo Energy, Wu Tsai Female Athlete Program

Clients: Goodwill, Boston Women's Market

- Advised undergraduate and graduate level students on career development and prospects- Mentored students on resume and cover letter writing to promote a more effective job search

- Led a weekly discussion session with a class of 16 undergraduate students- Collaborated with members of the faculty on formulating weekly lesson plans and activities

- Developed and executed creative social media content strategies thrice a week to promote awareness of theBrookline Teen Center and its programs to Brookline residents across various platforms including Instagram, TikTok, and Facebook- Conducted weekly research on popular social media trends and strategies to create engaging, on-brand content that resonates with the target audience

- Developed monthly creative campaigns to maintain high rates of client satisfaction and overall health of over 5 PR and influencer accounts- Executed and managed influencer outreach campaigns to secure regular coverage in targeted media titles and conducted weekly social media and digital media tracking on Instagram and TikTok for clients such as Givenchy, KENZO Parfums, Chantecaille, and Shiseido Professional- Generated 30+ written press materials and conducted weekly media pitching to targeted media titles to secure regular coverage to maintain media relations- Planned and coordinated over 20 launch events to promote brand awareness and maintain relationships with key media and influencers- Created weekly content and managed the company's official Instagram account

- Collaborated with the marketing team to promote the global exchange programs to over 400 undergraduate students on campus- Conducted weekly consultations with undergraduate students on campus to assist them in securing global internship and volunteering opportunities- Facilitated 50+ overseas exchange programs by coordinating other AIESEC committees in Southeast Asia and Europe to ensure that the students' internship and volunteer experiences run smoothly

- Generated weekly social media content to post on the company's official social media accounts such asInstagram and Facebook- Led a team of 5 in a weekly brainstorming session to conceptualize and design marketing collaterals

- Supported the producers on content creation, content research and transcribing duties- Coordinated with external vendors and facilitated the planning of 2 domestic and overseas events