Melissa Weiss Email and Phone Number

MGW&Co is a fractional leadership and consulting service for consumer brands. Key Focus Areas:• Fractional leadership.• Brand• Marketing• Growth Strategy

Created, and launched a first-to-market method for female fitness and longevity. Developed with Columbia University and Yale PhDs. Built and managed a 4-wall studio experience in NYC as proof of concept.

Fractional Chief Marketing Officer and Consultant. specializing in wellness and retail. Clients included: Alice + Olivia, Modo Yoga International, Brooklyn Boulders, & Jupiter hair care.www.thisismgw.com

Lead Marketing for 1$B J.Crew brand across digital, copy, content, comms, and brand. Successfully Integrated digital and brand marketing efforts for J. Crew. Created full stack marketing team (strategy development, brand positioning and voice, analytics, CRM, digital marketing, and retail marketing). Directed strategic and organizational integration of marketing disciplines across a 50+ person team, to deliver customer-centric, omni-channel messaging. Created first digital marketing strategy to drive retal business, optimized catalogue CRM to tangibly improve profitability and launched major brand partnerships with Jet Blue and Jimmy Fallon.

Led cross functional New York and Seattle based teams, responsible for multi channel brand marketing, editorial, fashion direction and merchandising, with a focus on developing innovative, integrated marketing campaigns and site experiences to drive engagement with all Amazon.com fashion businesses (Men’s, Women’s and Children’s Apparel, Shoes, Accessories, Jewelry and Watches).

Led global marketing, brand strategy, and international business development efforts for Shopbop.com, a Women's fashion e-commerce brand and subsidiary of Amazon.com. Reporting to the CEO, I led strategy and execution across digital marketing (performance, affiliate marketing, social media), mobile, International business expansion, external communications (public relations and advertising), CRM / email marketing, Fashion Direction and messaging.

Led wholesale, retail, and brand marketing, communications, events, public relations, CSR and strategic partnerships for Theory and Helmut Lang. In collaboration with the Founder / CEO, managed new business development, young designer cultivation efforts, corporate social responsibility, and brand building partnerships.