Helping businesses make their marketing happen. We'll start with strategy and go from there. I live and breathe marketing, am great at seeing the big picture, getting stuff done, and am slightly obsessive about making business and marketing easy and life fun. Oh, I also dance in supermarket aisles and love wine, shoes, cheese and travel.If you:- don't know where to start - know what you need to do but are not sure how to make it happen- or simply don't have the time to implement your business or marketing activitiesthen I would love to help you. Whether its:- helping, supporting, and guiding your business and marketing journey through mentoring and consulting- professional speaking or delivering workshops on a variety of topics- working with you to develop your strategy- teaching through my online courses- or simply making your marketing happenlet's have coffee and a chat. Book in your complimentary coffee catch up here, https://starfishm.com.au/contact-us/

Regional Sport Victoria (RSV) is the peak body that supports nine independent organisations across regional Victoria. These organisations are classed as Regional Sports Assemblies and are charged with the critical role of supporting the sport and recreation sector within their regional catchment.The RSV cluster is the only agency in Victoria that supports locally based community sport and recreation provision on a statewide basis. This support involves the provision of training, information, advice, skill development, linkages and advocacy with and for clubs, organisations and communities.RSV and the Regional Sports Assemblies work directly with 48 local government authorities in Victoria. RSV covers a population of over 1.45 million rural and regional Victorians and has a network of over 8,500 community based sport and recreation clubs.

Creating change for women in business through speaking on Different Is Better Than Bigger.My engaging approach reveals the fallacy surrounding the current fascination with business unicorns. I challenge the notion that success is built on bigger is better, that we must crush the competition and win at all costs. Instead, I introduce the concept of success is unique for each organisation and different is better than bigger. Drawing from my expertise and real-world experiences, I offer actionable frameworks to light and lighten the path for women in business.After listening to my keynote, you will walk away with:- Understanding why pursuing different rather than bigger will be better for you & your organisation- Clarity in staying true to yourself and knowing your worth- Ways to trust your inner wisdom- Strategies to find your definition of success- Framework to choose a different path

The Star Room - your office away from home.Working from home is great. But sometimes you need a professional space for an hour or two, or maybe a day where you can work on your own.The Star Room offered a unique space that you could hire and work in a quiet, secure, confidential area without having to share your workspace with others.

As Regional Marketing Manager I was responsible for the Findex brands across two of five regions: Central Region (NSW, ACT, and part of VIC) and the West Region (SA & WA). Responsibilities included ensuring the effective delivery of marketing strategies with two teams of regional marketing coordinators and building the skills of those teams. This involved engaging with key stakeholders, locally, regionally and nationally to deliver:- All aspects of building Findex brands - The development and delivery of marketing strategies - Developing projects to support and improve client experience- Effectively engaging our people across all levels to be Findex ambassadors- Managing and developing the Central and West regional marketing teams- Manage the regional marketing budgets, ensuring accountability of expenditure, alignment with strategy and return on investment- Change management with the implementation of new structures, policies, and marketing campaigns

Responsible for the development and delivery of marketing strategies for Crowe Horwath (now known as Findex) in the Albury / Wodonga region, covering Southern NSW and North East Victoria. This included working closely with key stakeholders, locally, regionally and nationally.Significant achievements include:- Crowe Horwath Albury firm consistently being benchmarked in the top three Crowe Horwath Australia firms for strength of brand position (since 2011), and achieving the strongest rating for 2015. These results were achieved through the development and delivery of an annual multi-faceted organisational marketing strategy and budget.- The successful creation and delivery of a client service training program to improve the soft skills of staff and deliver better client service outcomes. Outcomes were measured through increase wallet share via client account managers ability to identify client need and opportunity to deliver additional services. This program was then rolled out to Crowe Horwath firms across Australia and New Zealand.- The development of a quarterly forum for leading businesses in the region. This forum provided thought leadership discussions and networking to identify mutually beneficial opportunities and lead generation for Crowe Horwath. Close liaison with key Crowe Horwath directors to support building relationships with key attendees and identify lead generation opportunities ensured a return on investment. - The development of annual communications campaign of 12 case studies to demonstrate positive client outcomes as a result of Crowe Horwath service delivery. This campaign was one of the strategies implemented in the annual multi-faceted organisational marketing strategy and budget. The campaign generated leads through building awareness of additional services Crowe Horwath offered and clients identifying similar situations they found themselves in. Calls to action were included with each case study.

2006 -2008Responsible for development and delivery of multi-faceted marketing plan to provide clear direction in achieving brand recognition and understanding, as well as the growth and profitability of the business.Achievements include:* Identifying strategic alliance opportunities with aligned industry businesses that delivered value add services for visitors to the region, and ultimately increased visitation to cellar door and average spend per visitor.* Developing reporting methods to provide insights into visitation, sales, product preferences, wine club membership, and utilising those insights to increase average spend of wine club members and cellar door visitors.2003 - 2006Responsible for managing Cofield Wines alternative business, Drinkmoor Wines, from startup. This included projecting and achieving sales growth and associated product requirements, HR, marketing, cellar door and event management and financial reporting.

Event management, media liaison, assist the Marketing Manager in the development and delivery of marketing strategies

Responsible for new car sales.

Responsible for new car sales across a range of prestige brands.