Melody Rutherford Email and Phone Number

* Pioneered the inception and launch of a global CPG beauty brand. * Secured distribution deals with retailers such as Free People, Beyond Polish and many boutiques across the US. * Utilized data-driven metrics to strategically drive sales growth, resulting in the achievment of over $1 million in sales within a swift 14-month period,* Collaborated with major brands and influencers such as Bailey Sarian, Ariel Versace, Netta, Kelli Marissa, DIXXON and Hush Puppies to name a few.*… Show more * Pioneered the inception and launch of a global CPG beauty brand. * Secured distribution deals with retailers such as Free People, Beyond Polish and many boutiques across the US. * Utilized data-driven metrics to strategically drive sales growth, resulting in the achievment of over $1 million in sales within a swift 14-month period,* Collaborated with major brands and influencers such as Bailey Sarian, Ariel Versace, Netta, Kelli Marissa, DIXXON and Hush Puppies to name a few.* Featured in multiple publications including Vogue, Huffington Post, TODAY, Zoe Report and more. Show less

* Directed creative strategy and brand marketing with a yearly budget of 500k. * Led a high-performing team that propelled the CPG brand to become the #1 nail polish brand on YouTube using data driven metrics while concurrently building an email list surpassing 200k subscribers. * Helped negotiate a distribution deal with ULTA, creating the go-to-market strategy for over 300 locations, including the end cap positioning and story.

* Guided a dynamic team of 10 and collaborated with a roster exceeding 100 esteemed fashion and beauty creators.* Orchestrated an operational budget of 350k and a marketing budget of 750k* Cultivated partnerships with prominent publishers like Vogue, Refinery29, and Cosmopolitan, as well as renowned brands such as L’Oreal, Tressume, and Maybelline.

* Develop, produce and oversee all programming for youtube.com/seventeen as well as bring in top talent and create marketing solutions for all content. * Brought the channel up to over 500k subscribers in 7 months, bringing in branded deals with Target, Cover Girl, Neutrogena and many more. * Helped bridge the gap between platforms and in September of 2014, the magazine launched its first ever You Tube issue making it the only major woman’s publication to put a You Tuber on the cover… Show more * Develop, produce and oversee all programming for youtube.com/seventeen as well as bring in top talent and create marketing solutions for all content. * Brought the channel up to over 500k subscribers in 7 months, bringing in branded deals with Target, Cover Girl, Neutrogena and many more. * Helped bridge the gap between platforms and in September of 2014, the magazine launched its first ever You Tube issue making it the only major woman’s publication to put a You Tuber on the cover. The combined total views of the talent involved were over 2.9 billion.  Show less

• Develop, produce and oversee over 100 projects from inception to delivery for Style Haul main channel, StyleMeTV, LeafTV and partnered channels.• Work with clients such as Maybelline, Coach, Target, BCBGeneration and more on developing content that fits their brand and manage client relationship throughout campaigns.• Foster relationships with MCN talent to produce premium content on their channels in order to reach multiple fan bases for multichannel cross promotion.

• Managed a roster of actors, writers, directors, comedians and web personalities.• Developed projects internally and with clients that were sold to TV, film and web.• Executive produced several projects with clients for the web including; 5 music videos for Axis of Awesome garnering over 15 million views, 3 seasons of Oishi High School battle which garnered over 18 million views in season 1 alone and Next Week in History for Official Comedy.