My task is to ensure that Rebike customers are delighted! Core tasks: personnel management of the teams in customer service and fraud prevention, data analysis and interpretation, process- and project management and continuous exchange with product management, business development, tech and business intelligence to coordinate strategic and operational measures.

After the successful development and implementation of the MVP (Minimum Viable Product) "eBike Abo", I am responsible for the most important business unit of ​​Rebike Mobility GmbH. My core tasks are: development of the product strategy in cooperation with the management, portfolio management, strategic cooperation, P&L, subscription management, digital product development as well as the analysis of the competition and the market.

Rebike1 GmbH operates the digital marketplace for used premium e-bikes at www.rebike1.de. Offered e. g. E-bikes from leading brands Haibike, Winora, Husqvarna, Flyer and KTM. We buy used e-bikes from the manufacturer or the retailer and sell them after a refurbishment process in which all e-bikes are visually and technically processed. In addition, we offer the end customer 2 years warranty and a 0% financing model. New e-bikes are lent via the own rental station "ebike1verleih" in Oberstdorf and our first partnershop in Schliersee. Bookings can be made on ebike1verleih.de. My task is the further development of strategic and operative marketing to drive the growth of the company.

The task as channel marketing lead was the introduction of the smartphone eCommerce brand HONOR in the German omnichannel retail and the development and implementation of the HONOR retail marketing strategy as well as the development of the team in Germany. The core responsibilities included: GTM strategy, InStore visibility and education of the retail sales staff.

StartUp project "Rebike": conception of the eCommerce platform, content strategy, corporate design and corporate identity development and implementation. Strategic and operational marketing advice for the founders and project management. Successful launch of the platform in June 2018.

I was responsible for the German Digital Channel Marketing strategy and operative execution within the relevant German eCommerce market for Microsoft‘s consumer products. I had to ensure a seamless customer journey to increase sales and maximize ROI efficiency. Additionally, I had to research, evaluate and implement innovative marketing technologies. I led digital education sessions internally to educate sales and marketing teams. Skills: eCommerce expertise, digital marketing, digital analytics, partner and vendor management, entrepreneurial and strategic thinking, leadership.

Together with product marketing and sales departments I developed revenue-oriented marketing plans for relevant eCommerce partners such as amazon.de, mediamarkt.de, notebooksbilliger.de, saturn.de, otto.de und cyberport.de with a focus on a end-to-end customer journey and experience. I was responsible for the execution, the analysis and continuous improvement of the campaigns for the product groups Windows, Surface, Office, Xbox and PC accessories under the aspect of ROI efficiency.

My responsibilities were the adoptation and execution of the global Windows Phone channel marketing strategy for the German market including the localisation and deployment of offline and online assets for training and education, digital, visual merchandising and PoS demo. Additionally, I supported the partners Media Markt-Saturn Deutschland, Telefónica o2 Germany, Vodafone, Mobilcom Debitel and Eplus with their implementation of concrete online and offline marketing activities.

co-trade was founded in 2006. The business strategy of this startup at the time was to manage stores within a franchise system and the development of innovative marketing concepts for successful brands. co-trade opened and managed 59 telecommunication shops with the partner o2 Telefónica within 4 years. I started with the initiation and deployment of essential startup business processes and created e.g. the company's corporate design, corporate identity and the website. In my last position at the company, I led the Marketing and Retention departments and managed revenue-driven cooperations with OEMs like Microsoft, Nokia, Samsung, Apple and Sony Ericsson.