Mel leads a creative commerce consultancy helping companies in the media, culture and visual sectors scale with a fusion of creativity | tech | commerce.An experienced cSuite product leader, creative and technologist, moving between multiple worlds, merging my experience from each to scale opportunities for all. My value lies at the intersection of customer centricity, high level creativity, shipping cutting edge products with continuous YOY growth. ---OUTSIDE THE BOXExtensive commercial experience across multiple B2C, DTC revenue models (membership, loyalty, commerce, advertising, marketplaces, M&A, partnerships). Successfully growing, scaling, optimising digital companies with strong margin and EBITDA (PE backed, Privately Owned, FTSE listed).---INSIDE THE BOXA creative who become a product leader. Creatively trained with expertise in aligning brand and performance marketing with customer experience, UX, brand direction, curation, photography and visual strategy & storytelling. ---PRODUCT & TECH LEADERSHIP---20+ years creating products (0>1) with scalable platform & tech technologies. Focusing on end to end customer experience with strong bias for action. Outcome driven, data informed, continuous delivery.CMS, DAM, eCommerce, Shop, Subscriptions, Search, Image Tech, Events. AI in various iterations of semantic web, ML and LLMs. Designing Ai enhanced experiences - search, personalisation and recommendation engines.---PEOPLE & CULTURE---Inspirational leader building innovative global teams across product, design, CX, UX, analytics, research, operations, change, programme, brand, creative, editorial, content, engineering, technology, data science. Designed various target operating models & product career frameworks. Team sizes from startup to enterprise. (4 - 600) Local, hybrid and remote teams: UK, USA, India, France, Spain, Italy, Germany, Poland, Mexico---PERFORMANCE---Established various operational, tech and data working practices, models and pipelines, directly contributing to performance incl. OKRs & KPIs---COLLABORATE WITH ME---My T-shaped experience gives me a unique perspective to sync multiple opportunities into a seamless customer experience driving growth.I consult solo or work with various SMEs networks to create the right team.Open to the right cSuite opportunity -Talks, Podcasts, Events-Digital Transformation + Strategy | Product Leadership | AI & Visual Storytelling...........................Client testimonial: Your USP is you are super creative, visionary and get s*%t done. That’s rare