Mel Miller Email & Phone Number

Harrison, New Jersey, United States

- Lead and train new event marketing specialists on game day operations and activations.- Research and analyze engagement data on all social media platforms for partners, influencers and collaborations for Red Bulls and World Cup. Create graphs, charts, and presentations for data and outcomes.- Create marketing and brand ideas to boost fan awareness by utilizing competitive marketing intelligence and data.- Transform the worst-performing activation to the best performing by leading and empowering the team to boost fan engagement by using creative methods. Utilize metrics and scorecard for game day activation participation.- Perform as Red Hat on game day. Work at 4th official desk by being a liaison of the referee, stadium announcer and Producer/Director of Broadcasting. Communicate cards, substitutions, goals, time-outs, and assists.- Enhance fan experience by coordinating and executing in-arena event marketing including pre-match space, on-field match presentations, group sales activations, halftime presentations, special awareness events, title night activations, international games and other major marketing initiatives on match-day at Red Bull Arena.- Manage pre-event planning, logistics and execution for offsite New York Red Bulls events- Organize and manage marketing inventory.- Coordinate Red Bull Camps and tournaments to ensure games run efficiently.- Communicate and partner with various New York Red Bulls departments, security, clients, and vendors to ensure successful event planning and execution.- Assist operations staff on special projects.

Harrison, New Jersey

East Hanover, New Jersey

- Exceeded all expectations in all areas of performance review.- Recorded practices and games for New York Red Bull Academy Teams and New York Red Bulls ll to enhance future player performance.- Managed and disseminated training and game schedule.- Coordinated travel for team.- Assisted player scouting including utilizing video.- Prepared and organized practices and game day operations.

East Hanover, New Jersey

- Created an excellent customer experience by providing exceptional customer service.- Assisted with visual merchandising in accordance with corporate guidelines.- Increased sales by interacting with customers to show passion, knowledge, dedication, and commitment in their sport or activity.- Promoted company programs including warranty sales, scorecard (loyalty program), private-label credit cards, and other seasonal promotions.