Irina Alexander Email & Phone Number

Round Rock, Texas, Us

Leading main global marketing campaign for a multi-billion-dollar OEM & Embedded technology business at Dell. Responsibilities include developing campaign strategy, messaging and content across full marketing funnel (thought leadership, demand generation, sales plays, AR/PR, web properties, SEO, social media, webinars, trade shows/customer events). Collaborate with regional field marketers and sales on activating the campaign in regions and with partner marketers to ensure the content is activated by Dell partners. Work closely with OEM Product team and other Dell groups to ensure that product, portfolio and pan-Dell messaging and content is integrated into the campaign.

Round Rock, Texas, Us

Leading vertical marketing campaign globally for a multi-billion-dollar OEM & Embedded business at Dell, with a focus on Industrial Automation and Defense: developing marketing strategy, messaging, content, demand generation and sales enablement to drive awareness, customer engagement, customer acquisition and pipeline.

Round Rock, Texas, Us

Led marketing programs to drive demand, customer and partner engagement and sales enablement for IoT Solutions in AmericasSelected to lead Digital Marketing for OEM & IoT Solutions in Americas by collaborating with the global digital team. The specific areas include CRM, Eloqua nurture, website, search, webinars and other online programs

Round Rock, Texas, Us

Developing and executing IoT Edge marketing strategy and programs in Americas ranging from Thought Leadership to Demand Generation to Sales Enablement. High focus on digital marketing. Collaborated with Sales, Product, PR/AR and Global marketing teams to orchestrate programs that drive customer acquisition, pipeline and revenue. Directly worked with customers and prospects - from large multinational organizations to start ups.- Own regional marketing plan and budget for IoT Edge Solutions in Americas- Develop and execute Go-to-Market programs to support new product launches - Closely collaborate with key customers and partners on developing and executing joint marketing plans to support product launches and drive awareness and adoption of IoT Edge Solutions - Lead demand generation programs, including webinars, online programs (dell.com), telemarketing, account plays, trade shows and customer events- Orchestrated technology sponsorship launch with a NASCAR team and Dell EMC customer JTG Daugherty Racing. Organized Dell EMC solution showcase on the race track and JTG's shop floor to demonstrate how technology is transforming sports and managed 8 high-touch customer hospitality VIP events by working with the customer and Dell EMC Sales teams - Designed and launched a global large-scale program to drive demand for a newly launched Dell Edge Gateway - IoT Contest "Connect What Matters". Led cross-functional team from Marketing, Legal, Product, PR/AR and Sales across the globe; worked with 3rd party vendors to create the contest website www.dellconnectwhatmatters.com and organize large-scale promotional support, resulting in ~1000 contest registrations, 16 global winners, strong PR/AR coverage and net new pipeline and revenue.Received 4 Dell awards for strong performance and was promoted to a Senior Manager.

Round Rock, Texas, Us

Worked in the highly selective GTM Strategy team as part of the post-MBA Marketing Development Program.Share of Wallet and Line of Business Expansion in the US market: - Identified priority accounts that need to be Protected (represent 65% of Gross Margin) and identified a sizable opportunity to Expand and Grow business across 5 Core Lines of Business - Developed key initiatives and drove the implementation plan for heavy channel customers and top channel partners by collaborating with Channel and Sales Operations teams GTM Channel Transformation in China and Japan: - Developed analytics to support recommendations how to increase Gross Margin and optimize sales coverage for channel business in China and Japan, which led to actionable recommendations for the key country stakeholdersOur team received outstanding recognition - President's Award - for driving major transformation effort at Dell.

Round Rock, Texas, Us

Commercial Business Organization (B2B) - Developed a dashboard to track effectiveness of digital marketing and direct mail campaigns across all commercial customer segments on a weekly basis- Streamlined communication between Marketing and Sales by creating a new process of delivering key marketing information to the Sales team on a regular basis

Paris, Fr

- Led pre-merger organizational transformation project from the Commercial side (joint venture set up with the largest Russian bank). Managed cross-functional internal team and closely collaborated with external management consulting team.

Paris, Fr

Was responsible for marketing communications and cross-selling in Russia. - Developed marketing plans and executed marketing campaigns to support product launches and promote key products (cash loans, savings) in the Russian market - Led strategic cross-selling project between two business units of BNP Paribas - Managed Privilege Program for the bank’s card holders. Led a cross-functional internal team and an outsourcing agency to develop and launch the program's website

Paris, Fr

Was responsible for a wide range of integrated marketing activities in the Russian market.

Akron, Oh, Us

Developed trade marketing strategy and implemented trade marketing plans in the Russian market.

Amsterdam, Noord-Holland, Nl

Was responsible for a wide variety of marketing activities. Developed and executed several cross-functional projects from scratch, including field sales force project and sales force automation project. Launched the flagship Flat Screen TV in the Russian market, organizing strong advertising support with major consumer electronics retailers and achieving superior in-store product display.

Marketing And Strategy Concentration

Exchange Program In Paris, France

Management