Vasily Melnikov Email & Phone Number

Moscow, Ru

Moscow, Moscow City, Russia

Key Achievements:Client Acquisition and Dealer Business:Successfully brought in four new clients to the agency, expanding the client portfolio in the automotive and agriculture sectors.Cultivated strategic partnerships with dealerships, enhancing the agency's footprint in the dealer business.Communication Strategies in Automotive and Agriculture:Led the development and implementation of comprehensive 360 communication strategies, tailoring approaches to the specific needs of the automotive and agriculture industries.Amplified media presence in key business media from thousands to millions of views, driving widespread awareness and engagement.Mobile Application Promotion and Advertising Initiatives:Significantly enhanced the agency's online presence by orchestrating social media initiatives, resulting in a remarkable 300% increase in reach across multiple channels.Successfully promoted mobile applications, driving downloads and engagement through targeted marketing campaigns.Initiated and led new business ventures with advertising, expanding the agency's service offerings.Video Production Curation:Directed and curated video production, overseeing the creative process from conceptualization to execution, resulting in engaging and visually compelling content.Process Optimization and Management Tool Implementation:Introduced and implemented Notion as a management tool, streamlining processes and enhancing team collaboration.

Moscow, Russian Federation

Changed the way automotive companies communicate with media, influencers and outside world, at least made the benchmark for it in Russia. Influenced every product launch of BMW, MINI and BMW Motorrad since 2013.Established new way on how agency process social media accounts of a brand. Implemented agency processes, influenced team building from scratch. Keep 200% ER vs classic approach.Hype-jacking projects: integrated brands in the most popular shows with over 40 mln views per series based on content and interest vs pure budget investment. Built communities of celebrities and key opinion leaders around BMW, MINI and BMW Motorrad brands. Made over 5000 people being personally involved in running under BMW brand and increased M Performance business by 23%.Made the Bolshoi Theatre perform on the stage in front of the theatre itself for the first time in its history.Acquired #1 tennis player Daniil Medvedev as BMW M brand ambassador.Activated street-art community to create over 45 designs for BMW X2 in more than 20 cities in Russia. Supported presence of Russian street art on international stage: via Layers project with Andrew Berger. Consists of a 600 m2 mural in Lodz, Poland, pop-up exhibition in Moscow, and mapping during music concert for 9000 people.Lead a think-tank team of communication professionals for product, sales and after-sales departments who created and implemented profit-generating communication campaigns.Mastering b2b dealer communications: mailings, social media channels, workshops, cases. Orchestrating top management presentations.Launched school for kids' safety Junior Campus with over 15 000 participants annually since 2012.Face of the brand for business and corporate audiences, in crisis communications, in social media, and all other sorts of platforms. My presentation at Yandex.Auto conference - https://t.me/smmrus/5320

Moscow, Russian Federation

Planning/execution of PR strategy for BMW and Motorrad Product and Technology communications.Evaluation and reporting on product and technology communications: BMW, BMW i and Motorrad.Positioning of BMW products and technologies on local press events.International and local product press information steering.Responsible for BMW Driving Experience local and international press events.Organization of Russian press attendance on international events related to BMW, BMW i and Motorrad.Steering communication on future mobility: BMW i.Press park management: overall specification and maintenance of the BMW fleet.Responsible for overall PR department budget steering.

Moscow, Russian Federation

Steering three key accounts as well as several additional in terms of communication strategies development and execution.Honeywell account:- manage financial relations with client and subcontractors,- fulfill PR activities stated in KPIs in Russia and CIS,- manage events for press,- ensure information flow to press,- close collaboration with a worldwide team: reporting to EMEA central office.Hitachi GST and Texas Instruments accounts:- promoting products with various PR technologies in IT/consumer IT and lifestyle media, as well as in blogs,- support product launches, support in B2B events.

Moscow, Russian Federation

In the PR/Marketing department managing PR and communications marketing activities including: managing brand positioning, communications and media strategy, maintaining press contacts, launching new products and line-ups, organizing and follow up of events, creating and managing information for internal/external information channels. Reorganizing strategy because of crisis, using benefits of various PR/marketing technologies and system of information channels with company’s possibilities to meet goals for every category. Developing and implementation of media promotion strategy for all categories:- camcorders- TV- Projectors- Audio systems- Car audio- Etc…Maintenance and building relations with press people of specialized and common mediaOperational activity to maintain information stream:- writing press-releases- dissemination list category by category- giving comments- organizing interviews (including interviews with JVC headquarter executives)- participation in co-actions- pre-published revision of articles concerning JVC- media monitoring- etcTaking part in advertising/BTL campaigns:- creation and implementation of campaigns- POS order/development- Promotion groups training/control/evaluation- evaluation of campaign and changes implementationComplete production of corporate e-magazine for dealers JVC News:- evaluation of key messages- content collection- writing all articles- lead out- disseminationPress Event Management:- press-conferences (including IFA 2008, Germany; KDM 2008, Czech Republic)- product presentations (including Russian regions Vladivostok, Khabarovsk, etc)- exhibitions (including international)Maintaining information database on company’s activities/products/etcJVC Russia site administration – www.jvc.ru

Moscow, Russian Federation

International Aviation and Space Saloon Account:Organization and management:- establish process of Russian and foreign media accreditation,- manage media sponsors (media planning, mutual approval of information, conclusion contracts),- press tour organization (250 journalists and photographers),- ensure information flow,- establish and manage press-center work during MAKS show,- leading a team of 6 associates.Sanofi-Aventis and Microsoft accounts:- press-release translation and adaptation,- maintaining and constant developing of press contacts in medical area, media monitoring,- press-conference management.

Specialist, International Relations And Affairs

Politics