Bruno Melo

Bruno Melo Email and Phone Number

Product Manager | Product Marketing Manager
Bruno Melo's Location
Santa Catarina, Brazil, Brazil
Bruno Melo's Contact Details

Bruno Melo personal email

About Bruno Melo

● Professional undergraduate in Production Engineering and Sales and Marketing Management, fluent in English and Portuguese, and with more than 10 years of experience in the area, working in large national and multinational companies, particularly in the technology segment. ● Expertise in strategic product management, standing out for my effective leadership in defining and executing Roadmaps that ensure the continuous delivery of value to the market. ● Consolidated experience in developing and expanding B2B businesses, with skills in optimizing commercial relationships, strengthening strategic partnerships and identifying new growth opportunities. ● Strong performance in negotiations with suppliers and partners, aiming to optimize commercial conditions and establish advantageous strategic partnerships. ● Solid knowledge in preparing management reports, monitoring performance indicators and providing subsidies to support strategic decision-making. ● Highly qualified professional to work in team management, ensuring high performance results, dedicated to each function, focused on cost reduction. Organized, responsible and flexible.Key words: marketing, products, product development, PLM, product lifecycle management, product management, R&D, strategic planning, roadmaps, business expansion, latam, B2B, partnership management, market research, marketing campaigns, growth, storytelling, artificial intelligence, ai, process optimization, project management, cost reduction, brand positioning, technical visits, indicator analysis, KPI management, management reports, team leadership, people management.

Bruno Melo's Current Company Details

Product Manager | Product Marketing Manager
Bruno Melo Work Experience Details
  • Zoomtecnologia
    Product Marketing Manager
    Zoomtecnologia Oct 2023 - Nov 2024
    Brasil
    ● Expertise in splitting team responsibilities, aiming to prioritize tasks and segmenting processes, in order to ensure employee productivity and professional development;● Strategic coordination of product Roadmap, ensuring alignment with business objectives;● Go-to-market execution, including planning and implementing release strategies;● Development and expansion of B2B and B2C businesses, strengthening partnerships and identifying new opportunities;● Carrying out on-site… Show more ● Expertise in splitting team responsibilities, aiming to prioritize tasks and segmenting processes, in order to ensure employee productivity and professional development;● Strategic coordination of product Roadmap, ensuring alignment with business objectives;● Go-to-market execution, including planning and implementing release strategies;● Development and expansion of B2B and B2C businesses, strengthening partnerships and identifying new opportunities;● Carrying out on-site market research to improve products and propose new solutions;● Management of growth-oriented marketing campaigns, aiming to increase product visibility and adoption;● Elaboration of commercial strategies, development of storytelling and market positioning;● Responsible for deliverinMain Results: (1) Strategy and release of 4 products. (2) ROADMAP structuring. Show less
  • Weburn
    Product Manager
    Weburn Sep 2022 - Jul 2023
    Responsible for people management, as well as training and developing a high-performance team, monitoring and directing activities, in order to contribute to objective work aligned with the business strategy;● Strategic management of Roadmap, ensuring continuous delivery of value to customers;● Coordination of integration between WeBurn’s physical and digital businesses and the SELFIT gym network, including technical visits to the units;● Expansion and development of B2B businesses,… Show more Responsible for people management, as well as training and developing a high-performance team, monitoring and directing activities, in order to contribute to objective work aligned with the business strategy;● Strategic management of Roadmap, ensuring continuous delivery of value to customers;● Coordination of integration between WeBurn’s physical and digital businesses and the SELFIT gym network, including technical visits to the units;● Expansion and development of B2B businesses, identifying and leveraging growth opportunities;● Carrying out market research to improve existing products and develop new innovative solutions;● Supervision of marketing campaigns aimed at corporate integration and commercial development;● Preparation of management reports and monitoring of KPIs, presenting results to executive management to support strategic decision-making.Main Results: (1) 200% increase in access to the application from the gym network. (2) Successful implementation of the nutrition product promoting project for gym members. Show less
  • Concórdia Informática
    Product Manager
    Concórdia Informática Jun 2021 - Feb 2022
    Florianópolis
    ● Expertise in the area of product management, ensuring compliance in processes and excellence at all levels, supporting the connection between strategy, performance, market actions for the company’s priority fronts;● Supervision of e-commerce for B2C online sales, ensuring an efficient purchasing experience;● Strategic leadership of Roadmap for product lines, ensuring the delivery of continuous value;● Development, planning and release of products, with a record release of 4… Show more ● Expertise in the area of product management, ensuring compliance in processes and excellence at all levels, supporting the connection between strategy, performance, market actions for the company’s priority fronts;● Supervision of e-commerce for B2C online sales, ensuring an efficient purchasing experience;● Strategic leadership of Roadmap for product lines, ensuring the delivery of continuous value;● Development, planning and release of products, with a record release of 4 products in 5 months;● Responsible for international negotiations with suppliers, aiming to optimize commercial conditions and terms;● Report preparation and area-relevant indicator monitoring, in order to analyze possible strategies and decision-making.Main Results: Implementation of institutional and fostering campaigns for the team; creation of key indicators. Show less
  • Cassol Centerlar
    Senior Product Analyst
    Cassol Centerlar Dec 2019 - May 2021
    Florianópolis
    ● Expertise in the product area, ensuring that all activities were carried out in accordance with the standards, policies and guidelines established by the company;● Conducting research and development of their own marketplace project;● Strategic direction of Roadmap for product lines, promoting continuous innovation;● Product planning and release, with a notable success of 4 releases in 5 months;● Implementation and execution of marketing campaigns to stimulate commercial… Show more ● Expertise in the product area, ensuring that all activities were carried out in accordance with the standards, policies and guidelines established by the company;● Conducting research and development of their own marketplace project;● Strategic direction of Roadmap for product lines, promoting continuous innovation;● Product planning and release, with a notable success of 4 releases in 5 months;● Implementation and execution of marketing campaigns to stimulate commercial growth;● Responsible for international negotiations with suppliers to ensure advantageous conditions;● Preparation of reports and control spreadsheets.Main Results: Increase in profitability and product turnover, improving commercial indicators and effectiveness of marketing campaigns. Show less
  • Fujioka Eletro Imagem S/A
    Consultor De Negócios
    Fujioka Eletro Imagem S/A Feb 2019 - Jun 2019
    Florianópolis E Região, Brasil
    ● Identificação e prospecção de clientes potenciais no mercado sulista, utilizando abordagens estratégicas de vendas;● Desenvolvimento e execução de planos de marketing direcionados para destacar os produtos no mercado local;● Estabelecimento de relacionamentos sólidos com clientes-chave e parceiros estratégicos na região sul;● Monitoramento contínuo do desempenho das vendas e ajuste das estratégias conforme necessário para maximizar os resultados;● Avaliação periódica dos… Show more ● Identificação e prospecção de clientes potenciais no mercado sulista, utilizando abordagens estratégicas de vendas;● Desenvolvimento e execução de planos de marketing direcionados para destacar os produtos no mercado local;● Estabelecimento de relacionamentos sólidos com clientes-chave e parceiros estratégicos na região sul;● Monitoramento contínuo do desempenho das vendas e ajuste das estratégias conforme necessário para maximizar os resultados;● Avaliação periódica dos indicadores de sucesso para garantir a eficácia das iniciativas no canal de tecnologia no Sul do Brasil. Show less
  • Ativa Distribuidora
    Product Specialist
    Ativa Distribuidora Oct 2017 - Feb 2019
    São Paulo
    ● Responsible for leading a commercial team of 12 people, ensuring high performance and results;● Commercial development and expansion of B2B businesses, strengthening partnerships and distribution networks;● Strategic management of Roadmap for product lines, ensuring alignment with corporate objectives;● Developing internal and external marketing campaigns and planning new product releases;● Carrying out market research to identify opportunities for developing new lines and… Show more ● Responsible for leading a commercial team of 12 people, ensuring high performance and results;● Commercial development and expansion of B2B businesses, strengthening partnerships and distribution networks;● Strategic management of Roadmap for product lines, ensuring alignment with corporate objectives;● Developing internal and external marketing campaigns and planning new product releases;● Carrying out market research to identify opportunities for developing new lines and products.Main Results: Increase in the portfolio of products and markets with the development of new partners and steep ramp up of new products. Show less
  • Pauta Distribuição
    Product Specialist Ii
    Pauta Distribuição Feb 2014 - Sep 2017
    Florianópolis
    ● Leadership of the commercial team, ensuring the delivery of results aligned with the business strategy;● Expansion and improvement of B2B businesses, optimizing commercial partnerships;● Strategic management of the Roadmap for product lines, fostering continuous innovation and growth;● Developing internal and external marketing campaigns, in addition to planning and executing new product releases;● Conducting market research to identify opportunities in the development of new… Show more ● Leadership of the commercial team, ensuring the delivery of results aligned with the business strategy;● Expansion and improvement of B2B businesses, optimizing commercial partnerships;● Strategic management of the Roadmap for product lines, fostering continuous innovation and growth;● Developing internal and external marketing campaigns, in addition to planning and executing new product releases;● Conducting market research to identify opportunities in the development of new lines and products;● Preparation of management reports, performance indicators and executive presentations for executive management.Main Results: Implementation of the campaign indicator analysis process and increase in the financial health of the lines occupied after analysis and action plan of key indicators. Show less
  • Pauta Distribuição E Logística S/A
    Buyer
    Pauta Distribuição E Logística S/A Feb 2014 - May 2015
    Florianópolis E Região, Brasil
    - Stock Management (Electronic Security, Motherboards, Precessors, Memories and Personal Computers Acessories); - Negociation with national and international suppliers;- Tracking purchases;- Market analysis and research of new products and brands; - Creation of sales and marketing actions in the occupied product line; - Product support for the sales team; - Integration with other departments in the search for solutions and continuous improvement; - Brands (Intel… Show more - Stock Management (Electronic Security, Motherboards, Precessors, Memories and Personal Computers Acessories); - Negociation with national and international suppliers;- Tracking purchases;- Market analysis and research of new products and brands; - Creation of sales and marketing actions in the occupied product line; - Product support for the sales team; - Integration with other departments in the search for solutions and continuous improvement; - Brands (Intel, AMD, Kingston, Sandisk, Gigabyte, Asus, AsRock, Giga Security and NVIDIA) Show less
  • Intelbras
    Product Marketing Analyst
    Intelbras Sep 2011 - Jun 2013
    Florianópolis
    ● Responsible for the strategic direction of Roadmap for product lines, ensuring the delivery of value to the market;● Development, planning and release of products;● Expertise in international negotiations with suppliers to optimize commercial conditions;● Conducting training on technologies and products for the sales channel.Main Results: (1) Responsible for coordinating 11 successful product releases for the company’s portfolio.

Bruno Melo Skills

Marketing De Produtos Desenvolvimento De Produtos Microsoft Excel Microsoft Powerpoint Product Marketing Benchmarking Market Research Market Analysis Market Planning Scrum Autocad Planejamento Empresarial Microsoft Office

Bruno Melo Education Details

Frequently Asked Questions about Bruno Melo

What is Bruno Melo's role at the current company?

Bruno Melo's current role is Product Manager | Product Marketing Manager.

What is Bruno Melo's email address?

Bruno Melo's email address is me****@****ail.com

What schools did Bruno Melo attend?

Bruno Melo attended Universidade Estácio De Sá, Faculdade Borges De Mendonça, Senai.

What are some of Bruno Melo's interests?

Bruno Melo has interest in Education.

What skills is Bruno Melo known for?

Bruno Melo has skills like Marketing De Produtos, Desenvolvimento De Produtos, Microsoft Excel, Microsoft Powerpoint, Product Marketing, Benchmarking, Market Research, Market Analysis, Market Planning, Scrum, Autocad, Planejamento Empresarial.

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