John Meloche

John Meloche Email and Phone Number

Founder and Head Scrutinizer @ Scrutiny Agency
Cambridge, ON, CA
John Meloche's Location
Cambridge, Ontario, Canada, Canada
John Meloche's Contact Details

John Meloche work email

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About John Meloche

Accomplished Digital Advertising & Marketing professional with 16+ years of experience in paid media (digital & traditional) planning & execution, sales and client relations. The culmination of my experiences have given me a deep understanding of the entire cycle of traditional and digital marketing. I have experience managing and coaching in client relations, strategy, media execution, lead generation and data attribution modelling.I have been involved in several start-ups. I launched LivingSocial's National program in Canada as the Director, National Accounts and then took a second opportunity when I helped launch Junction Digital as a National Sales boutique. I helped lead in the transition of Junction Digital into a fully operational Digital Marketing Service Agency for small to medium sized businesses.In over 9 years at Junction Digital we built a strategic digital agency from the ground up. We focused on SMB and delivered on content strategy, social management, SEO/SEM, branding, attribution modelling, lead generation, product/business positioning and creative development to execution.At Operatic I am helping lead the client service team as the central agency point of contact for our consumer clients. We are a thriving and growing agency that offers a full in-house suite of client services from in-depth research to media execution.

John Meloche's Current Company Details
Scrutiny Agency

Scrutiny Agency

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Founder and Head Scrutinizer
Cambridge, ON, CA
Employees:
1
John Meloche Work Experience Details
  • Scrutiny Agency
    Founder And Head Scrutinizer
    Scrutiny Agency
    Cambridge, On, Ca
  • Operatic Agency
    Account Director
    Operatic Agency Sep 2024 - Present
    Hamilton, Ontario, Canada
    Client point of contact for Operatic Agency on consumer brands.
  • Junction Digital Inc.
    Sr. Digital Account Executive & Digital Lead
    Junction Digital Inc. Apr 2015 - Jul 2024
    Toronto, Canada Area
    Client, strategy and digital platform management lead for Junction Digital. My role involved a mix of generating new business, establishing strategic client plans, onboarding clients, managing planform setups, execution oversight and data optimization. I handled client relationships with ongoing strategic digital marketing planning and KPI performance reviews. I oversaw the agency needs, client needs and company performance. Facalitated work flow and coached support team members, contract employees and 3rd party relationships to deliver client programs on time and on budget.Accomplishments:Lead the charge for increasing agency data capabilities, attribution modelling and establishing lead generation modelling for clients. Brought on key data tools for the agency.Increased agency revenues YoYBuilt Junction Digital Agency from ground up, transitioned from sales rep house to full service digital agency.Lead the charge for KPI, lead generation and performance based Agency Model.Oversaw all Clients and Key business lines
  • Livingsocial
    Director, National Accounts
    Livingsocial May 2013 - Nov 2014
    Toronto, Canada Area
    Director, National Program & AccountsLead sales initiatives at LivingSocial Canada for National Brands via Ad Agencies and top 200 Canadian Brands. Worked with Agencies and Brands to create custom media/sponsorship opportunities, sold our pre-built performance based CPA, CPC or Cost per claim models. Worked with clients to find solutions that fit their market needs.Worked with Online retailers & National brands to utilise our best solutions to reach a highly engaged Canadian Audience. LivingSocial's audience hits the most in demand demographics, they are young, affluent, educated and socially connected with a high female skew.Accomplishments:Built active Canadian Shop eCommerce channelDeveloped $1 Million in new Gross RevenuesLaunched first Canadian Christmas PromotionIntroduced Digital Media opportunities to Canadian Ad Agencies2014 LivingSocial closed their National Program for Canada
  • Caneast Communications Inc.
    Business Development Executive
    Caneast Communications Inc. Oct 2012 - Jan 2013
    Toronto, Canada Area
    Generated and Developed New/Existing business for Caneast Communications. Promoted Caneast's full service of creative & media solutions for clients. Point of contact for clients, cast clients vision to agency and monitored business from start to finish.Accomplishments:Built Active pipeline of National Brands focused on Finance & Automotive clientsDeveloped agency presentation and oversaw agency product offerings/cost analystDeveloped agency CRM platform for prospecting and client activity
  • Tc Media
    National Account Manager, Investment Executive (1 Year Contract)
    Tc Media Oct 2011 - Sep 2012
    Toronto, Canada Area
    1 year Contract positionManaged Key Accounts for Investment Executive & Finance et Investissement Print & Digital offerings. Integrated media territory of 70% print sales vs 30% Digital Sales with 70% of time spent on digital territory.Accomplishments:$2.3 Million in Sales$500K in new business developmentCreated new online email product to combat difficult inventory levels which created new inventory and revenueBrought back several previous client via innovative executions & gained several key new clients
  • Canadian Primedia Sales And Marketing Inc.
    National Account Manager - Online & Print
    Canadian Primedia Sales And Marketing Inc. Feb 2008 - Oct 2011
    National Account Manager focused on newspaper ROP, insert programs & special print executions. Managed list of Agency clients and developed strategic long term relationships. Serviced a list of 60+ print publications across Canada. Lead digital division from 2009-2011 and developed all new business. Accomplishments:Lead Online Division - Close to $300k in revenueExceeded sales target in 2011 by $1 Million with $8 Million in revenueOversaw east coast special execution for TD which earned local publicityUp sold several clients into additional markets and increased their business with Primedia.Sold several clients the concept of Regional Presence with a National Online buy.
  • Canadian Primedia Sales & Marketing
    Account Coordinator
    Canadian Primedia Sales & Marketing Feb 2008 - Jul 2010
    Booked & coordinated ad requests for National ROP & Insert clients.
  • Omd
    Assistant Strategist
    Omd Jul 2007 - Feb 2008
    Assisted with Media Buys and PlansMatched invoices to booked insertions

John Meloche Skills

Digital Marketing Advertising Digital Media Online Advertising Sales Marketing Marketing Strategy Email Marketing Media Buying Media Planning Social Media Marketing Integrated Marketing New Business Development Newspaper Budget Account Management Digital Strategy Leadership Online Marketing Crm Market Planning Business Development Marketing Communications

John Meloche Education Details

Frequently Asked Questions about John Meloche

What company does John Meloche work for?

John Meloche works for Scrutiny Agency

What is John Meloche's role at the current company?

John Meloche's current role is Founder and Head Scrutinizer.

What is John Meloche's email address?

John Meloche's email address is me****@****ail.com

What schools did John Meloche attend?

John Meloche attended St. Clair College.

What are some of John Meloche's interests?

John Meloche has interest in Poverty Alleviation, Social Services.

What skills is John Meloche known for?

John Meloche has skills like Digital Marketing, Advertising, Digital Media, Online Advertising, Sales, Marketing, Marketing Strategy, Email Marketing, Media Buying, Media Planning, Social Media Marketing, Integrated Marketing.

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