Established Culture Created Co. as an agency that supports local minority businesses. Supported over 20 businesses in 2021 alone. Marketing Director My responsibilities include creating 360 campaigns for various clients. My focus and strengths include creating brand guidelines and strategy presentations to create cohesive brand messaging. Providing crisis management digital marketing materials. Creating content that drives online sales and foot traffic. Key Achievements:Developed and analyzed brand reputation in order to create a strategy to align with their long-term and short-term goals.Created partnerships on behalf of our clients with platforms such as Square and Linkedin.Over-delivering on campaigns using paid social, email marketing and experiential marketing.

In this role, I am responsible for the following activities:Live and breathe the overarching strategy• Work with our planning and strategy teams to understand the client objectives, target audiences, and desired outcomes• Inform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of digital platformsBuild smart digital campaigns• Develop digital plans across paid social, paid search, and programmatic, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement framework• Contribute to quarterly testing roadmaps and evaluate alphas/betas/new partners• Maintain awareness of tech and industry capabilities to help evaluate and evolve data and tech partners • Connect digital strategy to other paid and non-paid channels (sponsorships, OOH, CRM, TV, email, organic social etc.) to encourage more insightful and intentional campaign planning and executionBring the work into the world• Activate campaigns through various platforms (CM, SA360, Facebook/Instagram, Google Ads, Snapchat, LinkedIn, Twitter, Pinterest, DV360 among other DSP’s) and maximize media performance through ongoing optimizations• Contribute to ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc. are met• Day-to-day budget management, pacing, partner management and billing

Recognized for the development, coordination, and facilitation of numerous trade shows including AHR Mexico, AHR Atlanta, HARDI, and ATMOsphere. Created national marketing strategy to focus on rebranding and identifying white space in the market.Trade Marketing AnalystUtilize leadership acumen to drive the seamless delivery of daily market analysis. Created the marketing strategy for North America in its entirety to include the United States, Canada, and Mexico. Provide oversights for a multi-year campaign comprised of paid media across digital, print, and search. Function as the company’s brand steward/ambassador at national and international conferences and tradeshows. Develop and execute pricing strategy for new and existing products across customers.Key Achievements:● Drove the execution of the 2019 AHR Trade show in Atlanta, the largest in the HVACR industry; led theevent and simultaneously generated 300+ leads, 55 articles in the media, and 24 interviews; recruitedtalent (hired) all essential personnel for the event.● Hand-selected to lead the strategic marketing campaign for Mexico and Canada, which included POSmaterial, digital media, email marketing and print execution.● Acquired a 2-year contract with a prominent PR agency by leading the RFP process for prospective media agencies and designed scope of work (SOW) for their services.

Coordinated and executed digital, traditional, and social paid marketing campaigns ranging from $5k to $15M.Senior Associate StrategistIdentified and won new business accounts. Created internal and external trend reports and white papers. Established and sustained amiable business relationships with key stakeholders including digital platforms and top-tier networks. Developed and proofread copy for social campaigns, ensured adherence to timelines for media campaigns and team deliverables, and generated internal/external communications pertaining to state of business. Optimized strategy through the use of information gathered from post-strategy evaluations and competitive analysis.Key Achievements:● Executed full-year campaigns for the RJ Reynold and Jiffy Lube brand resulting in a 60% over delivery in digital impression.● Developed and executed strategy for rebranding of key accounts.● Oversaw the execution of the 2017 media marketing campaign, which achieved a season-long sponsorship of college football.● Coached, supervised, and directed young talent within the Internship Project for two (2) consecutiveyears; the project served as a valuable pipeline for talent to include two (2) direct hires.

Oversaw associate planners responsible for compiling competitive data and monitoring active campaigns. Forged relationships with vendor companies to negotiate competitive rates. Managed all cross-brand issues/inquiries pertaining to campaign execution.Key Achievements:Developed RFPs that focused on campaign objectives and expectations.Evaluated campaign results and transformed results into concise, actionable recommendations.

Administered a $40M media budget across traditional and digital media. Facilitated client-facing weekly meetings and compiled competitive intelligence required for clients. Delivered presentations to the client regarding monthly budget pivot of total spend.

Internal Communications• Assisted in preparing routine sales reports and various documents to business performance• Administered internal audits with my department to better assess the needs of the staff• Participated in sells training meetingsClient Relations• Helped develop brand loyalty with new customers, and assessed the needs and wants of frequent Lafayette customers• Distributed incentives to premier Lafayette customers• Contacted clients personally to notify them of promotionsManagement • Supported demand generation campaigns• Supervised staff, assisted clientsEvent Planning• Helped create special events and in-store sales events such as personal appearances by the designer, and “Last Call.”• Worked with PR department to execute events successfully