Melodie Krieger Email & Phone Number

Victoria, Bc

* Create an annual communications strategy that encompasses fundraising, marketing and awareness.* Manage a team of six amazing people and assist in their efforts with publishing our quarterly magazine and monthly newsletter; manage our ongoing website overhaul; plan and test social media efforts; launch a series of educational webinars and podcasts; manage, write and coordinate fundraising and awareness campaigns; as well as write and coordinate general communications to our donors, members and supporters.* Coordinate and write compelling campaign content, exceeding our goals year after year. Our most recent initiative to raise $100K for our 2021 year end campaign brought in $173,782 - a total that was then matched by a few generous donors, resulting in over $345K in donations.* Test our social media design and content to determine what resonates best with our audience, which resulted in 882 new members to our mailing list in 3 months at the end of 2021.* Create informative video segments to educate audiences on issues impacting parrots in the wild and how to enhance their care at home.

British Columbia, Canada

* Copywriting* Marketing communications * Creative strategy* Public Relations

British Columbia, Canada

Toronto, On

* Write website and newsletter content, and other editing as required* Coordinate award show submissions and foreign asset sharing* Coordinate and present monthly Town Hall staff meetings* Support new business initiatives* Project management* Public Relations* Art buying

Kelowna, Bc

* Developed and coordinated communication plans in collaboration with the marketing team, training department, sales managers, and other stakeholders.* Product expert (SME) for over 35 customizable products, serving 8,000+ schools and 900 post-secondary institutions across North America.* Responsible for writing all marketing communications including: - E-mail and direct mail campaigns - Corporate website and campaign micro-site content - Brochures, catalogs, print ads, and marketing collateral - Product resource materials and technical documents - Customer and internal e-newsletters - Online training tutorials and webinar scripts - YouTube video content - Press releases - District, provincial and state proposals

* Wrote business-to-business direct mail, customer newsletter articles, and trade print advertisements.* Researched and cold called potential clients.

Bachelor'S Degree, Visual Art, Art History

Advertising