Melodie Shubat

Melodie Shubat Email and Phone Number

Director of Marketing and Business Development @ CHME Inc.
Melodie Shubat's Location
Palo Alto, California, United States, United States
Melodie Shubat's Contact Details

Melodie Shubat personal email

About Melodie Shubat

An experienced and versatile marketing professional with a proven track record of success in developing and implementing strategic marketing campaigns across various industries and geographies. With extensive experience in market segmentation, consumer research, brand positioning, and new product launches, I have worked in diverse roles, including Head of Marketing, Senior Marketing Manager, Director of Marketing, and Digital Marketing Lead.Expertise in marketing automation platforms such as HubSpot and Salesforce, and have successfully integrated these tools with other internal systems to streamline marketing operations. Additionally, I have experience leveraging social media and optimizing SEO to increase web traffic and boost conversions.Experience in orchestrating trade shows/events, managing global marketing campaigns, and creating sales enablement tools and training for teams. Overall, I possess a unique combination of strategic, creative, and analytical skills, making me a valuable asset to any marketing team.AREAS OF EXPERTISE: Integrated & Digital Marketing | Branding & Advertising | PR & Communications | Product Launches | Project Management | Client Relations | Campaign Management | Website Design & Content Creation | Social Media Management | Product and Corporate Marketing | B2B and B2C Marketing | ROI | Event and Vendor Management | Program Implementation | Demand Generation | SEO-SEM Optimization

Melodie Shubat's Current Company Details
CHME Inc.

Chme Inc.

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Director of Marketing and Business Development
Melodie Shubat Work Experience Details
  • Chme Inc.
    Director Of Marketing And Business Development
    Chme Inc. Oct 2023 - Present
    Foster City, Ca, Us
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  • Chme Pharmacy
    Director Of Marketing And Business Development
    Chme Pharmacy Oct 2023 - Present
  • Clip Health
    Senior Marketing Manager
    Clip Health Dec 2021 - Oct 2023
    ● Identified and implemented cost-saving measures, resulting in a $250,000 reduction in the overall marketing budget through the identification and management of underperforming vendors● Developed a comprehensive marketing and product roadmap, devised a successful launch strategy, established social media channels, and integrated HubSpot with Salesforce to effectively market the company's first over-the-counter COVID-19 test● Conducted extensive research and competitor analysis to keep Sales and Marketing informed about emerging marketplace trends, competitive products, marketing activities, and social media platforms● Fostered close collaboration with external marketing agencies to execute impactful media plans, press releases, white papers, blogs, and integrated corporate brand campaigns● Implemented a robust review process, including a medical, legal, and regulatory (MLR) review committee, ensuring strict adherence to relevant regulatory guidelines and standards
  • Indegene Pharmaceuticals
    Senior Marketing Manager
    Indegene Pharmaceuticals Feb 2021 - Nov 2021
    Princeton, New Jersey, Us
    ● Formulated and executed creative asset strategies for pharmaceutical product teams● Devised and implemented effective localization and translation content strategies to ensure consistent brand standards and a seamless experience for healthcare professionals (HCPs) and patients across international teams
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  • Roche Diagnostics Europe
    Global Marketing Manager – Global Oncology Solutions – Health It
    Roche Diagnostics Europe Aug 2020 - Jan 2021
    Switzerland 🇨🇭 , Ch
    ● Played a key role within the NAVIFY Tumor Board division, collaborating on a groundbreaking cancer care dashboard that revolutionized the preparation, implementation, and documentation of clinical treatment decisions for breast cancer patients● Worked closely with senior leadership to devise strategic growth initiatives for the EMEA, LATAM, and APAC regions. Supported customer development efforts by creating customized sales decks tailored to the specific customer base of each region.● Managed the naming architecture for new products and collaborated with external agencies to establish a Clinical Decision Support definition that aligned with the brand strategy, global brand policies, and corporate guidelines● Collaborated with cancer patients through the internal international breast cancer organization, Patients are Us, to enhance our tumor board applications and provide better long-term care support
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  • Myhealthteams
    Senior Marketing Manager
    Myhealthteams Sep 2019 - Jul 2020
    ● Established strategic partnerships with pharmaceutical, biotech, and other life-sciences organizations, leveraging social insights and implementing highly targeted social media campaigns. These initiatives encompassed a range of activities, including targeted articles, topic centers, research projects, patient education materials, and clinical trial recruitment, all aimed at meeting the needs of patients.● Crafted compelling proposals valued at $1 to $2 billion for partner solutions, resulting in active engagement from over two million members within social networks for individuals with chronic diseases● Devised a comprehensive demand generation strategy encompassing digital channel lead generation, nurture campaigns, and paid social campaigns, with the objective of driving engagement and generating valuable leads
  • Apollo Health
    Director Of Marketing
    Apollo Health Mar 2019 - Aug 2019
    ● Spearheaded the design, development, and content creation for a new website and patient outreach programs, ensuring a user-friendly experience and engaging content● Collaborated with the Customer Service Organization to develop new content and streamline patient processes, resulting in improved efficiency and enhanced customer experience. Additionally, conducted comprehensive training sessions to equip the team with updated policies, procedures, and effective onboarding techniques for new patients.
  • Mizuho Osi
    Senior Marketing Communications Manager
    Mizuho Osi Jul 2016 - Feb 2019
    Union City, Ca, Us
    ● Managed a team of four individuals responsible for various aspects of digital marketing, website management (including SEO, lead generation, and analytics), marketing automation campaigns, sales conferences, and product launches. Provided regular feedback on job performance, resulting in a remarkable 20% year-over-year improvement in team output.● Achieved a 10% increase in sales by creating compelling videos that effectively showcased product features, benefits, and value-added propositions● Oversaw and executed conferences and events aligned with the company's objectives, effectively enhancing brand recognition and customer engagement● Led the successful launch of Salesforce.com's marketing automation platform Pardot. Collaborated with cross-functional teams to determine campaign size, scope, and timelines. Implemented market segmentation, audience targeting, lead scoring, and A/B testing, resulting in a significant 50% boost in lead traffic.● Cultivated relationships with surgeons, key opinion leaders (KOLs), and influencers, fostering opportunities for potential engagements and advocacy programs. Successfully facilitated the publication of several surgeons' works in leading online publications and secured patient testimonials.● Collaborated with upstream marketing to execute the successful launch of three products within a span of six months. Developed a comprehensive strategic launch plan encompassing advertising, promotion, pricing, market research, public relations, sales training, and trade shows.● Implemented a strategic PR strategy that significantly improved brand reputation, enhanced the company's image, fostered stronger customer relationships, and led to increased sales and profits ● Crafted compelling ideas for press releases and customer stories that garnered widespread coverage in major trade publications
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  • Free Flow Medical, Inc.
    Marketing Consultant
    Free Flow Medical, Inc. Jul 2014 - Jun 2016
    Fremont, Ca, Us
    ● Achieved a remarkable 50% increase in revenue by spearheading the development and execution of highly successful sales and marketing campaigns. Oversaw all client communication to ensure seamless and effective engagement.● Planned, developed, and executed complex projects in collaboration with medical device company founders. Strengthened client relationships, refined value propositions, coordinated creative services, conducted competitive analysis, and handled internal correspondence throughout the project lifecycle.● Coordinated with diverse marketing channels to deliver impactful content and messaging. Developed press releases, newsletters, blogs, and web content. Leveraged targeted social media strategies to maximize reach and engagement.
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  • Omnicell
    Marketing Manager
    Omnicell Aug 2013 - Jun 2014
    Fort Worth, Texas, Us
    ● Successfully expanded Pandora Analytics software market share by 15% through collaborative efforts with inside sales teams. Developed and executed targeted marketing campaigns, created thought leadership videos featuring Key Opinion Leaders (KOLs), and implemented effective email campaigns.● Led the development of comprehensive marketing communication programs for senior sales and product management executives, catering to both B2B and B2C audiences. Coordinated the tactical execution of sales support materials and promotional content to drive sales success.● Provided extensive support to five product divisions through the creation of compelling collateral materials, impactful customer presentations, direct mail campaigns, media relations activities, and effective participation in trade shows and sales conferences
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  • Pneumrx, Inc. (Acquired By Btg)
    Marketing Integration Specialist
    Pneumrx, Inc. (Acquired By Btg) Mar 2012 - Jul 2013
    ● Devised and implemented a comprehensive marketing strategy and brand initiatives to successfully launch a medical device in the U.S. market for the first time. Strategically targeted patients, doctors, and clinics to effectively promote and market the product.● Conducted thorough market research and analysis to identify and evaluate 31 potential clinical trial sites for investigational device exemptions (IDE)

Melodie Shubat Skills

Writing Clinical Trials Readers Market Email Lists Discover Prospects Adobe Contribute Payments Infrastructure Excitement Arrangements Sales Community Tone Biotechnology Market Research Moms Digital Marketing Sales Leads Online Advertising Expect Admin Cross Functional Team Leadership Hyperlocal Direct Mail Subscription Search Real Estate Transactions Management Revenue Public Relations Marketing Communications Perfect Confirmation Phase 1 Brand Management Calls Route Short Statistics Hub Crm Checking Metrics Ppi Seo/sem Optimization Dealing Leadership Publications Strategic Partnerships Public Speaking Accounting Brand Development Factor Titles Customer Satisfaction Business Services Corporate Communications Web Analytics Offering Seo Strategy County Branding Removing Demand Generation Strategies Target Audience Testing Spread Creative Strategy Press News Surveying Radio Thirst Image Product Launch Logo Design Talk Public Awareness Reward Newspapers Campaigns Ppc Auto Exchanges Demographics Social Media Power Economy Online Marketing Selecting Customer Feedback Relaxed Perception Business Development Restful Web Services Home Phase 2 Newsroom Advertising Lead Generation Strategic Planning Active Conversation Attractive Marketing Value Propositions Project Planning Remember Data Logging Pages Newsletters Coupons Golang Measurements Software Lifecycle Launching Strategic Communications Healthcare Management Opt Income Careful Small Group Websites Simple Responsibility Internal Audit Means Banners E Commerce Search Engine Ranking Funnel Site Maps Google Groups Buzz Marketing Pps Nice Start Ups Graphics Microsoft Exchange Ant Watches Guidelines Integrated Marketing Medical Devices Shaping On Line Concerts Video Addressing Readable Spam Phase Microsoft Word Wall Street Viral Marketing Co Registration Extend Neighborhood Interest Rates Social Media Marketing Email Marketing Sem Jam Business Strategy Menu Development Confusion Tolerance Possibilities Marketing Strategy Automatic Impression Population Recruiting Employee Benefits Local Service Competition Ppa Blocking

Melodie Shubat Education Details

  • San José State University
    San José State University
    And Communications

Frequently Asked Questions about Melodie Shubat

What company does Melodie Shubat work for?

Melodie Shubat works for Chme Inc.

What is Melodie Shubat's role at the current company?

Melodie Shubat's current role is Director of Marketing and Business Development.

What is Melodie Shubat's email address?

Melodie Shubat's email address is me****@****hoo.com

What is Melodie Shubat's direct phone number?

Melodie Shubat's direct phone number is +151036*****

What schools did Melodie Shubat attend?

Melodie Shubat attended San José State University.

What are some of Melodie Shubat's interests?

Melodie Shubat has interest in Tennis And Running, Economic Empowerment, Education, Environment, Cycling, New Technologies, Poverty Alleviation, Science And Technology, Human Rights, Health.

What skills is Melodie Shubat known for?

Melodie Shubat has skills like Writing, Clinical Trials, Readers, Market, Email Lists, Discover, Prospects, Adobe Contribute, Payments, Infrastructure, Excitement, Arrangements.

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