Melody Beard Email & Phone Number

Hartford, Connecticut, United States

• Certified Salesforce Marketing Cloud Email Specialist.• Experience in SFMC with data extensions, Customer Relationship Management (CRM), SQL queries, data extracts, file imports and transfers, HTML and AMPscript, Content Builder, Contact Builder, Journey Builder, Automation Studio, and Analytics Builder. • Manage end-to-end execution of transactional and batch email campaigns, including audience segmentation, audience builds, quality assurance, and deployment in Salesforce Marketing… Show more • Certified Salesforce Marketing Cloud Email Specialist.• Experience in SFMC with data extensions, Customer Relationship Management (CRM), SQL queries, data extracts, file imports and transfers, HTML and AMPscript, Content Builder, Contact Builder, Journey Builder, Automation Studio, and Analytics Builder. • Manage end-to-end execution of transactional and batch email campaigns, including audience segmentation, audience builds, quality assurance, and deployment in Salesforce Marketing Cloud (SFMC) and Blackbaud Luminate.• Collaborate with other media teams (social media, blogs, radio, direct mail, public relations, visual media), IT, Development and area offices to develop consistent communications.• Provide daily, weekly, and monthly metric reporting on email volume, unsubscribe rates, engagement and conversion.• Create email templates in Salesforce Marketing Cloud, increase dynamic personalization in emails, and convert emails from prior email platform, Luminate, into SFMC. • Write content using AP style, choose visuals (images, GIFs, and videos) and work closely with visual media team to optimize the visuals for email communications. Basic graphic skills using Canva, Photoshop, Paint, etc. Email content includes corporate and area office newsletters, daily devotionals, fundraising appeals, donor updates and retention, marketing events (promotions, updates, follow-ups, surveys), among others.• Execute marketing campaigns for promotional, leads, onboarding, and retention objectives.• Ensure best practices to avoid spam filters, inbox rendering, list segmentation and maintain clean subscriber list. Show less

Fredericksburg, Virginia, United States

• Certified Salesforce Marketing Cloud Email Specialist.• Experience with Property & Casualty and Commercial insurance.• Managed end-to-end execution of transactional and batch email campaigns, including audience segmentation, audience builds, user testing, quality assurance, and deployment in Salesforce Marketing Cloud (SFMC) and MessageGears.• Owned 92 email campaigns – including many large, complicated campaigns like Commercial Telematics and legal and compulsory FCRA… Show more • Certified Salesforce Marketing Cloud Email Specialist.• Experience with Property & Casualty and Commercial insurance.• Managed end-to-end execution of transactional and batch email campaigns, including audience segmentation, audience builds, user testing, quality assurance, and deployment in Salesforce Marketing Cloud (SFMC) and MessageGears.• Owned 92 email campaigns – including many large, complicated campaigns like Commercial Telematics and legal and compulsory FCRA emails.• Partnered across IT and business teams to develop user requirements and data contracts.• Worked with API design, integration, development, and integration.• Conducted A/B testing and detailed analysis of content, design, subject lines, and calls to action to increase open rates, click-through rates, and conversion rates.• Regularly proposed test ideas to increase campaign success rates (improved call to action – CTA – and open/click rates). Example: Increased mobile logins by 246,000 annually for one test alone. • Compiled, analyzed, and reported campaign performance metrics using Salesforce, Power BI and SQL Server. • Improved Key Performance Metrics for sales and policy-related digital messaging campaigns (sales, service, onboarding, and retention) through continuous testing: increased email engagement, retention and self-service while decreasing call volume.• Coordinated and managed large-scale cross-functional projects using Agile methodology. • Leveraged available data sources/data structure within and between SFMC and internal systems to create scalable one-to-one CRM communications and support personalization strategies. Show less

Fredericksburg, Virginia, United States

• Served as IT project manager and coordinator for over 60 projects, including several 25,000+ hour projects that comprised of over 200 IT associates each.• Experience with Property & Casualty and Commercial insurance.• Completed necessary Software Development Life Cycle (SDLC) artifacts & estimated for 100s of projects.• Analyzed and updated business rules/use cases/data contracts and created test plans/strategies centered around rating, underwriting and sales interface (back-end… Show more • Served as IT project manager and coordinator for over 60 projects, including several 25,000+ hour projects that comprised of over 200 IT associates each.• Experience with Property & Casualty and Commercial insurance.• Completed necessary Software Development Life Cycle (SDLC) artifacts & estimated for 100s of projects.• Analyzed and updated business rules/use cases/data contracts and created test plans/strategies centered around rating, underwriting and sales interface (back-end and front-end systems).• Partnered with developers on system design and troubleshooting. • Conducted unit and integration testing while coordinating user acceptance testing.• Developed training materials and conducted training seminars for 20+ associates at a time. • Served as Product Owner and/or Scrum Master, utilizing Agile-based methodologies.• Revised and optimized data models and support tables. Show less

Bethesda, Maryland, United States

• Filed rate, rule, and form filings with State Insurance Departments. • Audited rating tables/formulas, rules/forms, and compilation of state filing packets.• Wrote business requirements and coordinated system changes with IT departments.• Updated rating and database support tables and coded rating formulas. • Designed and published internal websites using SharePoint.

Bachelor'S Degree, Leadership And Management

Associate'S Degree, Business Administration And Management, General