Melody Fowler Email and Phone Number
Welcome to my professional journey- as a Digital Product Management leader—an innovator who doesn't just meet expectations but thrives on exceeding them. Known for steering high-stakes projects and a decade-plus of hands-on leadership, I specialize in propelling unmatched teams toward exceptional outcomes.Pioneering a customer-centric, data-driven approach, I've dissected key customer episodes leading cross-functional teams, identifying pain points and orchestrating improvements that transcend Net Promoter Scores (NPS) and Customer Satisfaction (CSAT).Picture this: initiatives delivering not just results but substantial cost savings, like a project set to pocket +$20M over five years and a trial that slashed churn by a jaw-dropping seven basis points.My expertise spans the strategic landscapes of SAFe/Agile methodologies, product roadmap development, KPI analytics, and transformative leadership. Beyond the technicalities, I'm on a relentless mission to optimize customer experiences and transforming insights into actionable strategies.In my toolkit of specialties, discover an extensive range from Customer Experience and Omnichannel expertise to Metrics & Analytics, Customer Journey & Transformation, and Digital Marketing prowess. I'm your go-to for IT liaison, Agile and SAFe methodologies, Digital Transformation wizardry, and crafting strategic Product Roadmaps.As a forward-thinking executive, I'm not just offering a skill set; I'm a catalyst for innovation and growth in your organization.Let's connect—where actions meet impactful strategies, shaping the future of your digital landscape together.Specialties: Customer Experience, Omnichannel, Metrics & Analytics, Customer Journey & Transformation, Online Self Service, Online adoption, Web Marketing, Requirements Gathering, Agile and SAFe, IT liaison, Digital Marketing, Product Management, Communication, Relationship building, Digital Transformation, KPI's, Product Roadmap, Communication, Executive Presence
Oxblue
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Director Of Product ManagementOxblue Feb 2024 - PresentAtlanta Metropolitan AreaOversee full life cycle Product Strategy and Operations for the customer facing video SaaS application that allows customers to view, document and secure their construction projects in real time.
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Director - Customer Experience Product StrategyAt&T Apr 2021 - Oct 2023Atlanta, Georgia, United StatesHandpicked to be a founding member of the Customer Experience organization to focus on customer centered experiences. Concepted team structure and subsequently hired, retained, and mentored a team of high performing Customer Experience Strategists and Product Managers in a distributed environment. Drove product vision for Technical Troubleshooting for the Broadband and Wireless Product Portfolio and associated Omnichannel/Unified communications for +100M customers. Lead a cross-functional team utilizing a defined process to analyze key customer episodes and journeys, identify problem statements, and evaluate the root causes of customer pain that have an impact on NPS and CSAT. Partner closely with Legal and Compliance, Customer Care, Analytics & Insights, and Design Thinking teams to ensure the best outcome for customers. Execute periodic reviews with stakeholders to maintain alignment and devise informed recommendations together. Identify and develop new KPIs to measure the success of implemented action. -
Associate Director Product Manager - Digital Adoption, Next Best Experience, Virtual Assistant, IvrAt&T Jan 2019 - Aug 2021Atlanta, GaSynthesized information and relevant data to formulate presentations, informing senior leadership of key findings. Working knowledge of current market trends and challenges that could impact machine learning, voice biometrics, and digital adoption. Fostered long-term relationships with internal and external partners.• Supervised a team of Product Managers/Subject Matter Experts (SME) to accomplish AT&T’s new Virtual Assistant project and strategy for Integrated Voice Assistant (IVR).• Implemented a Next Best Action recommendation call modeling effort to reduce customer time in the IVR.• Maintained a prioritized backlog of work to be transitioned to Technology Development as capacity was available.
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Associate Director, Product Management - Bill, Use & PayAt&T Jan 2016 - Jan 2019Atlanta, Georgia, United StatesOversaw all facets of myAT&T website as it related to Billing, Usage, and Payments for the Wireless and Broadband offerings, • Compiled data-backed insights and key information to present to senior leadership on a regular basis. • Leverage data and analytics to optimize CSAT/NPS, boost user experience, and formulate insights.• Directed a team of Product Owners/SMEs for Billing, Payments, and Usage as it related to the myAT&T website and app. Delivered guidance and expertise, ultimately pushing key projects through various project processes to completion.• Launched and led a data usage breakdown project, saving the company annually in data overage credits.• Drove execution of a bill change explanation project, saving the company annually in call handle time and credits.• Decreased the number of auto pay related calls by developing an auto pay tracker.• Created two new payment method options to my AT&T website to boost user experience and customer satisfaction.• Increased paperless billing enrollment 7% month over month by creating social media and email adoption campaigns.• Crafted online optimal experience bill flows for mature and early tenure customers, as well as pay up, pay off and promotion roll off.
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Lead Product Manager, EcommerceAt&T Jul 2013 - Jan 2016Greater Atlanta AreaOwned the Overview and Alerts areas of myAT&T. Identified and evaluated growth and improvement areas pertaining to user experience. Launched projects and innovative initiatives to enhance customer satisfaction, task accomplishment, and call shed. Ensured projects for new and/or enhanced functionality advance through the process flow smoothly. Collaborated cross-functionally to deliver high quality products and services.• Facilitated and oversaw three projects and multiple Rapid Deployment updates related to the Overview and Alerts sections of my AT&T.• Tested and approved new functionality prior to production release ensuring products worked as designed.
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Ebusiness Marketing ManagerRicoh Usa, Inc. Jul 2001 - Jul 2013Greater Atlanta AreaManage customer facing, transactional web platform, including liaise with IT to put customer requirements into practice, drive usage and adoption of website, manage reporting and metrics, work cross functionally to incorporate processes from other parts of the business.
Melody Fowler Education Details
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Master Of Business Administration - Mba -
Computer And Information Sciences, General
Frequently Asked Questions about Melody Fowler
What company does Melody Fowler work for?
Melody Fowler works for Oxblue
What is Melody Fowler's role at the current company?
Melody Fowler's current role is 12+ Years Navigating Agile Digital Product Management | Data-Digestor | Leading the Charge in Collaborative Excellence & Digital Experience.
What schools did Melody Fowler attend?
Melody Fowler attended Kennesaw State University, Georgia State University - J. Mack Robinson College Of Business.
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Melody Fowler
Grand Rapids, Mi2wellesley.edu, packsize.com3 +181880XXXXX
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1cinedigm.com2 +121220XXXXX
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