Responsible for building the marketing technology infrastructure for the Commercial organization from the ground up alongside defining strategy and execution of digital media, marketing automation, CRM lead management, data management, reporting dashboards--with the ultimate goal of driving HCP adoption of the DermTech Melanoma Test through Consumer demand.

Responsible for strategy and execution of digital media, owned channels (web and social)and marketing automation campaigns for Revance Aesthetics brands.

Responsible for defining, building and leading the Direct-to-Consumer marketing function, delivering an exceptional consumer experience from start to finish. Accomplishments include defining a strategic plan and roadmap, rebuilding sales funnels and on-boarding process, optimizing paid channel tactics, and identifying/launching key 3rd party digital tools to integrate into our tech stack (Salesforce Marketing Cloud, Calendly, SMS, etc).

I lived and breathed customer acquisition and customer experience through various channels for the Payoff Loan product at Happy Money. I have led my team in the creation of programs that acquire profitable customers efficiently, decrease abandonment, increase conversion, reduce friction in the funnel and ultimately convey to our audience why/where/how the Payoff Loan differentiates from other FinTech companies in the space.

• Created B2B digital sales tools integrated into Marketo and Salesforce.com, while working along side Sales strategy teams to continue monitoring and updating features and capabilities based on metrics and VOC.• Worked with internal and external partners to develop enterprise and public (App Store/Google Play) apps for tablets and phones.• Developed and define paid social media advertising campaigns.• Created robust and targeted Account Based Marketing (ABM) marketing campaigns through Marketo (also previously via Silverpop). • Worked with internal stakeholders to optimize SEO on product pages, while concurrently defining and executing SEM tactics in Google AdWords.• Produced extensive metrics showcasing ROI on digital marketing efforts, growth of database, and persona trends to Sales and Marketing organization on a quarterly basis.

• Created digital marketing strategy for the Critical Care division, augmenting andimproving existing traditional marketing strategies and bringing visibility to ROI and campaignperformance.• Sourced, built, and launched first email marketing platform (Silverpop) and campaigns for Critical Care, resulting in company‐wide adoption.• Defined, developed and launched enterprise and public-facing iPhone and iPad apps.• Continued to seek, source, and implement opportunities to integrate digital technologies to aid in efficient and effective sales and marketing tactics.

• Created product positioning and key messaging for all internal and external communication pieces.• Secured co-marketing and partnership support for all major video game releases.• Collaborated with Sales team to increased retail presence by creating Ignition’s first Channel Marketing program, resulting in increased pre-sale orders and pre-launch buzz. • Maximized advertising budget by creating strategic integrated digital marketing campaigns involving SEO/SEM/PPC, Social Media (Facebook, Twitter, YouTube, Justin.tv), QR Codes, augmented reality, email, and banner ads.• Directed the strategy and execution of worldwide marketing activities including retail marketing, budgeting, P&L analysis, forecasting, public relations, competitive analysis, synergy, promotions, and online community building. • Created and executed on PR communications calendar centered on major events to maintain product awareness and buzz.• Provided guidance to brand team on defining marketing requirements, branding, positioning and messaging strategies for both consumer and trade vehicles. • Provided strategic marketing direction to external advertising agencies, PR agencies, and creative services. • Ensured maximum integration of marketing and PR functions in an effort to achieve maximum leverage and exposure across the brands. • Utilized market research throughout product development process to ensure feature sets, messaging, and creative was on target and relevant to core audience.• Managed design and creative execution of all packaging design.

• Successfully launched THQ’s largest cross-platform video game launch, working hand-in-hand with 1st Party Publishers such as Sony, Microsoft, and Nintendo to ensure game utilized hardware-specific features in addition to taking advantage of co-marketing opportunities• Created Disney/Pixar partnership and licensee marketing opportunities with Mattel, Hint Water, and DK Publishing resulting in additional branding opportunities across print and online media, as well as on‐pack promotions and retail initiatives.• Increased sell-through and brand awareness of the Bratz video game line by 18% through promotions with the licensor, special retail programs, and strategic media planning• Met and exceeded forecasted revenue targets for all video games• Managed expense plan for marketing, tracking monthly expenditures against plan, and updated P&L’s and forecasting models• Managed, motivated and mentored a staff of Associate Brand Mangers and Coordinators as well as cross-functional teams• Partnered with producers and developers in order to refine and optimize the games brought to market throughout NPD analysis, concept, usability and focus group testing; assisting in direction with consumer insights, milestone evaluations and platform selections• Interfaced with key management stakeholders in North American, European and Asian offices to evangelize product offerings to ensure maximum support

• Created monthly revenue generating up-sell/cross-sell email campaigns• Created new triggered email campaigns which led to an increase in retention and increase revenue • Created new revenue generating “loan center” adding $75K to department revenue every month• Worked with multiple internal and external groups to support monthly campaign launches• Mined data across multiple databases and created tailored and strategic campaigns to increase conversion based on demographic and behavioral indicators• Created NASCAR sponsorship initiative including marketing plan, website development, event planning, and legal contract negotiations in 30 days• Played integral role in bringing AAA and Experian together, resulting in numerous co‐op marketing activities