Melody Lam Email & Phone Number

Paris, Île-De-France, France

Paris, Île-De-France, France

Paris, Île-De-France, France

Hong Kong Sar

• Assisted the CEO in key strategic projects & retail development: proactively participated in corporate planning (e.g. brainstormed and elaborated Puyi strategy to promote its 20th anniversary), defined Puyi Group 3-year strategic plan, brand repositioning project, brand & product sales performance analysis in Greater China, improvement of the brand image and its luxury standards• Corporate branding: coordinated retail conference organisation, created corporate presentations for CEO’s business meetings, corporate communication management (online content for LinkedIn corporate profile, logo and other corporate templates development)• Market intelligence: luxury eyewear, watches & jewelry competition analysis helping senior management business decision-making (luxury retail business, industry & consumer trends), retail technology exploration (e.g. virtual try-on app)(Direct report to the Corporate Development Manager)Puyi is a global leader in luxury eyewear retail, with both retail and wholesale divisions, and has significant retail presence in Greater China, including Hong Kong, Macau, Taipei and all major cities in Mainland China.

Hong Kong Sar

Retail Operations Coordinator for TAG Heuer - Hong Kong & Macau:• Sales performance analysis of TAG Heuer retail boutiques in Hong Kong & Macau (daily sales report, monthly business review meeting)• Assisted Retail Director of Greater China in boutiques’ daily operations: stock inventory analysis (product assortment review & new arrivals allocation), visual merchandising, in-store events & promotions, boutique maintenance, liaised with internal teams and vendors• Coordinated boutique opening(Direct report to the Retail Director of TAG Heuer Greater China)**Business Analyst for LVMH Watches & Jewelry - Greater China (Hong Kong, Macau, Taiwan & China): • Assisted the President of Greater China in business report analysis and recommendations for LVMH watches brands (TAG Heuer, Zenith & Hublot), business review presentations and ad-hoc group reporting requests, organised bi-annual regional COMEX meeting• Market intelligence: press review of business highlights, luxury market & consumer trends studies for management audience, market research and competitive intelligence• Organised bi-annual regional COMEX meeting(Direct report to the President of Watches & Jewelry - Greater China)

Hong Kong Sar

• Assisted the President of Greater China in business report analysis and recommendations for LVMH watches brands (TAG Heuer, Zenith & Hublot), business review presentations and ad-hoc group reporting requests• Organised bi-annual regional COMEX meeting• Market intelligence: press review of business highlights, luxury market & consumer trends studies for management audience, market research and competitive intelligence• Retail project management for the jewelry brand FRED in Greater China: launched an in-store product custom-design tool (on-site implementation & training, follow-up action)(Direct report to the President of Watches & Jewelry - Greater China)

Paris, Ile-De-France, France

• Monitored in-store commercial operations dedicated to International Customers at Printemps Haussmann and Printemps du Louvre (e.g. Lunar New Year, Golden Week campaign)• Sales performance analysis, KPI monitoring and market research• Developed marketing & communication tools, e.g. B-to-B and B-to-C communication tools for Chinese and Asian markets (online/offline) and created online content for social media (Weibo)• Competitive intelligence of the "Best Practices" targeting international customers• Coordinated advertising production, e.g. daily contact with external service providers and graphic designers(Direct report to the Marketing Project Manager - Asian Customers)

Paris, Ile-De-France, France

• Participated in the launch of #DontCrackUnderPressure worldwide advertising campaign• Promoted and managed collaborative business projects (trade cooperation with retailers)• Managed retail & wholesale needs (POS advertising, leaflet) and end customers• Daily contact with journalists(Direct report to the Marketing Director - France & Belux)

Hong Kong Sar

• Coordinated the Fine Watchmaking Exhibition « Watches & Wonders 2013 » in Hong Kong, organised local events (Boutique Boulevard, Proto-Zero)• Conducted competitive intelligence, monitored press coverage• Managed photo shooting logistics • Daily contact with journalists(Direct report to the PR & Communications Director)

Paris, Ile-De-France, France

• Customer welcoming and loyalty• Implementation of visual standards and merchandising• Stock management, delivery processing• Contribution to the boutique’s turnover(Report to the Boutique Manager of Coach at Printemps Department Store)

Master'S Degree (2Nd Year)

Master'S Degree (1St Year)

Bachelor'S Degree

Two-Year Degree