Melody B. Email & Phone Number

New York City Metropolitan Area

• Concept and create high-engagement, high-volume social and traditional media content that reflects brand aesthetics and values while boosting conversions• Develop campaign concepts, rooted in social media learnings, to increase brand awareness and boost sales for clients• Design branded, contextual creative, leveraging cultural trends and shifting interests, to drive brand relevance and capture audience attention in the evolving social media landscape Clients: EchoPark, Dr Teal’s, Bodycology, Huggies, Goodnites, Scotts, U by Kotex

• Collaborated with creative leads and strategy teams to develop a variety of social media, digital, print and OOH content, elevating brand sentiment and cultivating brand love• Crafted simple and elegant solutions for a range of complex design problems• Designed branding systems for internal, agency-wide activations and global events• Mentored and guided junior creatives while fostering a culture of camaraderie and teamworkClients: Scotts Miracle-Gro, Sheetz, Diageo, Casper, Pepsi

New York, Ny, Us

• Elevated and expanded the creative visual identity of the Innovid brand across markets and platforms• Worked in close collaboration with the VP of Creative to implement strategic and creative thinking in marketing and sales initiatives

London, London, Gb

• Created and customized engaging, branded visuals for pitches, marketing initiatives, office environments, client communications and events• Worked across markets and platforms to develop a relatable, unified look and feel for the Wavemaker brand• Managed and executed multiple projects simultaneously in a fast-paced environment while maintaining keen attention to brand aesthetics and details• Collaborated with the New Business and Marketing teams to create unique, immersive & technologically advanced experiences for pitches and events• Led design workshops to provide client teams with essential design resources and familiarize team leaders with the templates and tools available for great client work

New York, New York, Us

• Developed and honed digital marketing skills in SEM, SEO and Paid Social through 200+ hours of hands-on workshops and team exercises

• Designed cover illustrations for CWA 1180’s quarterly newsletter, Communique • Created political cartoons depicting union interests• Coordinated with the Director of CWA Local 1180’s Retiree Division Director and the web development team to create interactive and user-friendly layouts for the retiree website• Created digital and print media, including flyers, banners and web images promoting special events• Photographed CWA 1180 Retiree Division events and classes for distribution and display on the website

• Represented CWA Local 1180 at member meetings and events to promote and cultivate positive relationships with our members and vendors• Managed and analyzed member data to process over 700 benefit claims weekly• Investigated and resolved escalated member concerns, submitted to the Board of Trustees• Trained new employees on how to use and navigate Local 1180’s custom member portals and programs to increase production efficiency• Visited various agencies at site meetings to provide engaging and informative benefits presentations and enroll new members

Hollis, Ny, Us

• Designed flyers, web pages and print advertisements for HAUP programs, workshops and events• Created a web site to provide information and a means for donation to an underprivileged school in Port-au-Prince, Haiti

New York, Us

• Collaborated with the MTACC’s Intranet Content Manager and Communications team to develop website content and layouts to increase productivity, communication and project awareness among all MTACC employees• Proposed concepts for MTACC’s Intranet site and Newsletter to improve accessibility, viewer engagement and production-efficiency, which were implemented and highly effective• Photographed and enhanced staff and project images for display on MTACC’s Intranet site

Bachelor Of Fine Arts (Bfa), Graphic Design

Education record