Melody A. Email & Phone Number

London, GB

-Developing dynamic creative strategies across digital touch-points, delivering to client objectives & driving impact-Key digital relationship lead, driving strategic digital counsel with new and existing clients-Driving global & regional digital strategies across the agency & client network-Providing leadership and direction to a growing team. Responsible.

London, United Kingdom

• Social Lab UK is one of the fastest growing businesses in the Ogilvy Group. Working with clients such as Coca-Cola, BP Fuel & Castrol EDGE, Nestle - SMA, London Waste & Recycling Board and Boots.
• Responsible for the smooth running of the account – operationally and financially.
• Builds strong relationships with clients. Also has a deep understanding of the clients’ business, of the key broader factors and trends shaping their markets and industries. Leverages this knowledge to grow assignments.
• In tandem with the strategic department, develops the most insightful strategies and sharpest creative briefs possible.
• Senior contact on a day-to-day basis and as such can add value to briefs, judge work and present to clients.
• Through a social lens, supporting across agency the planning and implementation of key initiatives across and as part of integrated 360° communications programs i.e. TV, customer communications and experience, working.

Sydney, Australia

• Responsible for management aspects of social media, including: social strategy, content creation, media planning & implementation, community management and campaign development.
• Managing team of Community Managers & Designers.
• Create & implement social media playbooks for brands including content pillars, brand persona, brand vision, and campaign roll out for social media channels

Sydney, Australia

• Account management across company’s key accounts including international retail brands G-Star RAW & River Island as well as Australian businesses Bonds, and e-tailer THE ICONIC.
• Lifestyle accounts include Future Music Festival 2014 & 2015 and public bar & hotel, Hotel Harry.
• Develop and implement tailored PR and Marketing brand strategy
• Managing media requests & building relationships with industry journalists &stylists
• Creating, executing and measuring media campaigns according to seasonal strategies
• Client management through building and maintaining strong client relationships through consistent, open and organised regular communication and reporting.

Sydney

• Worked across key brands including, but not limited to, adidas Originals, Cheap Monday, Melissa Shoes, Shakuhachi, Alice McCall & Romance Was Born.Correspondence with broad range of fashion media including editors.
• Maintaining social media communication i.e Twitter, Facebook and Little Hero blog regularly updated with new and relevant content.
• Collaborating with Accounts team to formulate media strategies for clients
• Possessing sound understanding of the product and the industry
• Composing new season press releases
• Assisting in the preparation of monthly and end of season trend analysis client reports