Melody A. Email & Phone Number

London, Gb

-Developing dynamic creative strategies across digital touch-points, delivering to client objectives & driving impact-Key digital relationship lead, driving strategic digital counsel with new and existing clients-Driving global & regional digital strategies across the agency & client network-Providing leadership and direction to a growing team. Responsible for their delivery of work into the overall strategy as well as responsibility for team members personal growth and development.-Measuring campaigns and delivering meaningful insights to client partners on what is working and what can be optimized-Experienced leader and a great relationship builder, both with internal teams, clients and external partners

London, United Kingdom

• Social Lab UK is one of the fastest growing businesses in the Ogilvy Group. Working with clients such as Coca-Cola, BP Fuel & Castrol EDGE, Nestle - SMA, London Waste & Recycling Board and Boots. • Responsible for the smooth running of the account – operationally and financially.• Builds strong relationships with clients. Also has a deep understanding of the clients’ business, of the key broader factors and trends shaping their markets and industries. Leverages this knowledge to grow assignments & revenue.•In tandem with the strategic department, develops the most insightful strategies and sharpest creative briefs possible.• Senior contact on a day-to-day basis and as such can add value to briefs, judge work and present to clients. • Through a social lens, supporting across agency the planning and implementation of key initiatives across and as part of integrated 360° communications programs i.e. TV, customer communications and experience, working with PR specialists etc.• Working with a range of client stakeholders: from the Marketing Director’s through to brand managers• Responsible for ensuring the creative quality of the account is up to the O&M & Social Lab standard• Managing the team to ensure we are fast, responsive and flexible, producing the work at the highest level but with speed and polished presentation• Monitoring the scope and deliverables to help manage the internal agency team and resources to make sure that the account is maintained profitably

Sydney, Australia

•Responsible for management aspects of social media, including: social strategy, content creation, media planning & implementation, community management and campaign development. • Managing team of Community Managers & Designers. • Create & implement social media playbooks for brands including content pillars, brand persona, brand vision, and campaign roll out for social media channels

Sydney, Australia

•Account management across company’s key accounts including international retail brands G-Star RAW & River Island as well as Australian businesses Bonds, and e-tailer THE ICONIC.•Lifestyle accounts include Future Music Festival 2014 & 2015 and public bar & hotel, Hotel Harry. •Develop and implement tailored PR and Marketing brand strategy•Managing media requests & building relationships with industry journalists &stylists•Creating, executing and measuring media campaigns according to seasonal strategies•Client management through building and maintaining strong client relationships through consistent, open and organised regular communication and reporting.•Copywriting PR collateral i.e collection releases, brand biographies, pitch documents, trend reports•Initiating, managing & developing celebrity placement and ambassadorship•Content creation for digital platforms and social media channels – writing blog posts, facebook/instagram management, communications materials, image creation.•Creating tailored strategic marketing/communications plans •Pitching news features & stories•Achieving editorial/PR placement monthly KPI”s•Measuring media campaigns according to targets & seasonal strategies•Content Producer for River Island Australian Facebook

Sydney

Worked across key brands including, but not limited to, adidas Originals, Cheap Monday, Melissa Shoes, Shakuhachi, Alice McCall & Romance Was Born.Correspondence with broad range of fashion media including editors, stylists, bloggers, and journalists and coordinating and fulfilling their inquiries.•Maintaining social media communication i.e Twitter, Facebook and Little Hero blog regularly updated with new and relevant content.•Collaborating with Accounts team to formulate media strategies for clients•Possessing sound understanding of the product and the industry•Composing new season press releases•Assisting in the preparation of monthly and end of season trend analysis client reports•Displaying a sound understanding of publication (print & online) demographics and aesthetics.•Administrative duties including mail outs, media database management and arranging meetings.•Pitching news and features to online media.•Press tracking•Ensuring effective maintenance of Little Hero showroom in order to maximize on editorial opportunity.•Managing and coordinating the cycle of clothing samples on loan to media•Executing and managing imaginative visual merchandising displays.