Melody Armstrong

Melody Armstrong Email and Phone Number

Marketing Professional
Melody Armstrong's Location
Eagle, Idaho, United States, United States
Melody Armstrong's Contact Details

Melody Armstrong personal email

n/a
About Melody Armstrong

An experienced marketing professional with strong business acumen and a passion for learning and embracing new ways of driving customer focus. Ability to excel in a team environment and communicate effectively with customers, vendors and managers at all levels. Adept at utilizing data to make recommendations and inform business decisions.

Melody Armstrong's Current Company Details

Marketing Professional
Melody Armstrong Work Experience Details
  • Cds Associates/Hewlett-Packard
    Services Marketing
    Cds Associates/Hewlett-Packard 2013 - 2015
    Led projects and installed base programs for print services• Managed the internal transition of the contractual services business with minimal disruption to sales, channel partners, customers and revenue streams.• Developed and launched a new service renewal program that improved customer loyalty, increased revenue by 50%, and decreased operating expense by 100%. • Analyzed sales, market, and financial data to formulate product portfolio and pricing recommendations that resulted in gross margin improvements.
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  • Hewlett-Packard
    Market Intelligence Analyst
    Hewlett-Packard 2008 - 2009
    Managed market research projects for the worldwide laser printer business • Worked with internal customers to establish market research priorities, select vendors, and guide research projects to help answer key business questions. • Analyzed market research and used key findings to formulate recommendations that were used by management and business teams to make strategy, product, and go-to-market decisions.• Provided content and project management for a market research training program that was used to educate teams on how to turn customer insight into action.
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  • Hewlett-Packard
    Marketing Specialist
    Hewlett-Packard 2005 - 2008
    Provided market communications and market development direction for graphics business• Led a global team in using customer needs to develop segmentation, value propositions and proof points that resulted in one cohesive brand message.• Coordinated development of messaging for collateral, signage, web content, and other marketing tools that contributed to tradeshow sales exceeding target by 80%.• Used customer insight to make cross-sell and up-sell program recommendations that helped optimize marketing and sales return on investment.
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  • Hewlett-Packard
    Strategic Planning Analyst
    Hewlett-Packard 2003 - 2005
    Provided market insight and process improvements for business planning • Introduced a creative approach to long-range planning that enabled a more customer-centric strategy. • Created and implemented a persuasive business strategy presentation, which was used extensively by high level management to convey HP's strategic direction and value proposition to internal and external audiences. • Analyzed market and customer data to guide the development of a world-wide segmentation model that was adopted by the laser printer business.
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  • Hewlett Packard
    Category Manager
    Hewlett Packard 1998 - 2003
    Led outbound color printing initiative • Applied insights from customer data to enhance programs, promotions and pricing that contributed to an increase in the adoption of color printing. • Coordinated development of category value propositions, positioning, and messaging that was used to produce data sheets, brochures, web content, packaging and other marketing collateral.• Created a compelling color printing presentation that used customer success stories to convey the benefits of HP color printing to customers and partners.
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  • Hewlett-Packard
    Product Manager
    Hewlett-Packard 1990 - 1998
    Provided product marketing leadership for printing and storage products•Led the LaserJet 5Si marketing team through a successful product life cycle process that resulted in all marketing deliverables being met on time and on budget.•Conducted and analyzed research to develop pricing and forecasts that resulted in revenue and market share goals being met.
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Melody Armstrong Skills

Product Management Strategic Planning Customer Insight Marketing Communications Market Analysis Market Research Value Propositions Messaging Positioning Segmentation Cross Functional Relationship Building Direct Marketing Marketing Strategy Direct Mail Advertising Go To Market Strategy Project Management Product Marketing Management

Melody Armstrong Education Details

Frequently Asked Questions about Melody Armstrong

What is Melody Armstrong's role at the current company?

Melody Armstrong's current role is Marketing Professional.

What is Melody Armstrong's email address?

Melody Armstrong's email address is me****@****xedo.us

What schools did Melody Armstrong attend?

Melody Armstrong attended Boise State University, Tuck School Of Business At Dartmouth.

What skills is Melody Armstrong known for?

Melody Armstrong has skills like Product Management, Strategic Planning, Customer Insight, Marketing Communications, Market Analysis, Market Research, Value Propositions, Messaging, Positioning, Segmentation, Cross Functional Relationship Building, Direct Marketing.

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