Melody Davis, Mba Email & Phone Number

Greensboro, NC, US

Elon, NC, US

• As a highly qualified specialist, I improve strategic planning, operational efficiency, customer service, and sales. With my critical and analytical thinking abilities, I can quickly evaluate the situation and find.
• Partnered with clients as strategic partner, developing and rolling out market-specific business development plans for brands and US manufacturers.
• Enabled a startup company to go from $5K in sales to $30M in sales in only 18 months.
• Valued as key contributor to the business growth for generating $15M in new sales revenue by sourcing, negotiating, and onboarding new government and military customers, including groups like Washington, DC, the United.
• Improved brand value, demand, and sales through customer-centric marketing initiatives.
• Expanded market share and attained competitive advantage by launching new product offerings and delivering a mass retail evaluation showcasing product opportunities for Lowes Foods.

Conover, North Carolina, US

Create and execute mutli-channel strategic plans to launch nufabrx technology through B2B, B2C, Government and Military Partnerships.

Sevenly, Inc. is a global leader in expression apparel and accessories. Named a "Top 10 Story in the First 10 Years of Facebook," and "One of the Top Fashion Brands on the Planet Helping the Planet" by Teen Vogue, Sevenly promotes cause art to raise awareness, funding and followers for epic non-profits. Developed $300K retail specific business to meet.

• Working as a Director of Business Development, I proficiently attained competitive advantage and improved brand adoption by identifying, developing, and producing new unique products to manufacture in coordination with.
• Credited with build a $20M business and accelerating business growth in a competitive market environment by evaluating market conditions and determining white-space opportunities for new customer acquisition.
• Recognized as subject matter expert, advising sales teams to grow revenue for both brands and private labels, including mass, department, and specialty. Skills & Expertise

• Delivered on-target marketing strategies & creative for both “B2B” and “B2C” clients, specific to both billion and multi-million dollar brands
• Achieved 10% cost savings for AOR client, resulting in a 10% agency bonus
• Successfully developed & delivered a year-long Direct Marketing & On-line Campaign to withstand 20% product usage decline in marketplace
• Developed and delivered new business initiatives to further grow business and ensure profitability

• Launched new male jeans brand featuring celebrity Dale Earnhardt Jr., which resulted in a 24% sales lift within the first quarter
• Managed development of national advertising for two campaigns annually, directed media buy and maximized media spend by 20%
• Developed national promotions (advertised nationally and in-store), achieved increased Web traffic by 46% and received $2.5 million dollars of free national advertising
• Directed and oversaw all brand agencies (Creative, PR, Media, Sports Marketing, etc)
• Managed multi-million dollar budget and received “Budget Person of the Year” award

• Created and monitored national and regional Father’s Day promotions for U.S. and Canada, resulting in a 25% sales lift
• Analyzed competitive marketplace to identify “white space” for new products and programs
• Oversaw agencies (PR, Media, Creative) to deliver national marketing campaign and achieved $1 million dollars of free national advertising
• Designed and distributed all marketing collaterals (media kits, sales collaterals, PR, Direct Mail pieces, POS)

• Successfully managed $50 million in inventory for key retail accounts, Shopko & Pamida, annually
• Analyzed sales data, sales breakouts and communicated weekly reports to senior management regarding sell-thrus, turns and units per door sold

Mba, Mba

Bachelor Of Science, Business

Education record