Melody Brownton Email & Phone Number

Barrie, Ontario, Canada

End-to-end design support for La-Z-Boy clientsSpecializing in Living Room, Dining Room, and Bedroom designConsults with client on overall goals for the spaceMeasures each space to ensure accurate, to-scale depiction of the final spaceBuilds 3D renders of each space in La-Z-Boy's proprietary design programPresents final design layouts, fabrics, finishes, and furnishings to client

Burnaby, British Columbia, Canada

- Facilitated communication between office and field staff- Created, managed, and maintained project budgets, timelines, and scopes- Consulted with technicians, project managers, contractors, etc.- Maintained relationships with property managers and homeowners throughout project timeline

Toronto, Canada Area

- Built, developed, and managed an effective sales marking communications strategy targeting prospects and direct clients in the sales funnel.- End-to-end pitch/RFP strategy and coordination.- Collaborated with account management, sales, brand, and product marketing communications, product and site management to deliver pitches on time and on scope.- Collaborated with brand communications to discuss base deck needs and to define sales collateral and marketing requirements.- Worked with sales CRM and forecasting tools to ensure data accuracy of the sales pipeline.- Conducted regular analysis to ensure forecasts were accurate and reflected sales activity.- Performed gap analysis between RFPs/sales activity and forecasted in collaboration with the revenue and business analytics team.- Conducted regular analysis of won/lost pitches and accounts, as well as post-mortems on pitches to ensure continuous improvement.- Monitored lead generation and nurturing programs.- Responsible for sales strategies, projects, and pitches.- Supervised all sales-related marketing initiatives and tactics and manages the portfolio of marketing projects for sales.

Toronto, Ontario

· Digital Project Manager with a focus on digital strategy for complex online advertising campaigns from the pre-sell concept to the final product (desktop, tablet, and mobile)· Directed internal sales support, plus vendors and client contacts, to identify client’s creative and strategic direction and deployed high-performing custom ad executions for campaign orders ranging from $10,000 to $30,000 in media sales· Completed full-cycle design, implementation, and completion of projects for numerous premium brands such as American Express, Unilever (Dove), and Ford· Coordinated efforts between internal pre-sales and sales teams, client reps, and external vendors (designers and developers)· Tracked budgets, created work back schedules and monitored progress of non-standard, integrated campaigns· Through research, accumulated metrics on past campaigns to find patterns in users’ experience with each non-standard, integrated campaign

Toronto, Ontario

- Executed branded content, display advertising on all sites within the Olive Media Network, with a specific focus on brand awareness on premium publisher sites.- Pulled weekly reports and worked directly with the Sales Representatives and Account Managers - Audited sites within the Olive Media Network (within both the display and performance sides of the business) to ensure site quality and functionality- Researched new areas of display advertising (ex: Native Advertising) in order to obtain a greater understanding of the needs and desires of the client and the campaign

Toronto, Ontario

- Executes branded content, display advertising on all sites within the Olive Media Network- Pulls weekly reports and works directly with the Sales Representatives and Account Managers on two separate territories to optimize campaign delivery goals- Audits sites within the Olive Media Network (within both the display and performance sides of the business) to ensure site quality and functionality- Researches new areas of display advertising (ex: Native Advertising) in order to obtain a greater understanding of the needs and desires of the client and the campaign

Toronto, Ontario

- Works with the Account Management team (consisting of three Account Managers) at the Toronto Star to reserve all local ad campaigns on TheStar.com and Toronto.com- Pulls twice-weekly reports for Account Managers and, based on the reports, troubleshoots and makes optimizations to all under delivering campaigns- Works on all types of campaigns, from display/branded content, to mobile/tablet ads, to performance/programmatic/RTB campaigns - Works within three ad serving platforms: Adtech, mOcean, and AppNexus- Helps to troubleshoot all ad-related site issues on TheStar.com and Toronto.com

Toronto, Ontario

- Covered concerts and music events in Toronto- Coordinated press passes- Obtained photographer and work together to meet deadlines- Wrote, edited, and posted all articles and photographs

Toronto, Ontario

Responsible for the direction and maintenance of back-end operations, including advertising operations, ad server maintenance, professional service management, and client management. Direct involvement with day-to-day growth, management, and strategic planning for the company.

- Coordinated and implemented advertising campaigns on a network of websites- Identified and resolved website issues related to zones hosted by the ad serving system- Ran reports, maintained scheduling calendars, and coordinated ad sales with sales staff- Acted as Interdepartmental mediator to accurately and effectively serve advertisements on the websites- Ensured ads were maintained and running properly on the websites- Worked closely with clients to ensure they received statistical reports and reminders of flight dates and renewals- Worked with contracts, creatives, project management, development, QA, and ad-serving systems

- Acted as assistant to Director of Sales and Marketing- Worked with Account Managers and Media Buyers to ensure all administrative tasks (Insertion Orders, payment, creatives, and scheduling) for media buys and traffic advertising sales were properly completed- Wrote press releases, website taglines, text advertisements - Acted as liaison between Director of Sales and Marketing and the sales team- General office duties as required

- Managed, with remote supervision, a satellite display centre of high-end kitchen and bath fixtures- Set up an organized, professional office including all necessities (product information, company phone, fax, email, customer files, etc.) - Designed a company sign, business cards, letterhead, etc.- Created and maintained a work schedule for remote sales staff- Created and distributed promotional material to establish business- Sold merchandise to both consumers and trades people- Worked with distributors and manufacturers to ensure the proper ordering and delivery of products and material- Kept records of sales and purchases

Ba, English, Philosophy

English, Philosophy

Education record

Activities and Societies: Student Council