Melody Carter Email & Phone Number

Greater Los Angeles Area

• Provide cultural marketing & advising services to brands, non-profits, and individual clients Offerings include:
• Vertical Expertise: fluency across culture, content, talent, events & sports
• Relationship Building: introductions throughout the cultural landscape
• Creative Capabilities: ideation, advising on marketing collateral
• Account Servicing: building success metrics, creating coverage systems, crafting and executing brand integrations & partnerships, implementing & managing marketing programs

Beverly Hills, CA

• Pioneered innovative entertainment marketing strategies for high-profile clients including The National Football League at Endeavor, the parent company of William Morris Endeavor (WME) and International Management.
• Cultivated and maintained exceptional relationships with clients, playing a pivotal role in increasing high-volume business each year
• Served as a liaison and connector across internal business units to drive and expand deal flow across core entertainment verticals
• Created strategic programs based upon clients’ needs leveraging the power of entertainment coupled with in-house analytics, to drive brand goals, messaging and sales
• Leveraged expansive network within the entertainment industry to secure creative integration opportunities that bolstered each brand's cultural relevance
• Strategically built and managed teams of subject-matter experts across key verticals including art, fashion, talent, music, events, eSports, culinary, TV, film, literary, comms, sports, digital, and consumer insights.

Beverly Hills, CA

• Oversaw new and existing accounts, devising relevant and unique entertainment marketing strategies and partnerships to maximize brand awareness
• Led and mentored senior-level Account Executives and Coordinators in maintaining business with key accounts after multiple shifts in leadership

Greater New York City Area

• Directed end-to-end entertainment marketing solutions and projects for clients, successfully expanding account growth and created first-ever integrated product placement discipline at WME
• Honor: Earned several promotions throughout ensure, from Assistant of VP Corporate Consulting (2006-2008) to Account Coordinator (2008-2011) and into senior management roles due to proven leadership in amplifying.

• Serviced corporate accounts across multiple verticals
• Booked celebrity talent for client initiatives
• Analyzed the impact of brand integrations utilizing analytics
• Developed presentations to pitch to prospective new clients
• Provided script coverage in order to determine the value of potential brand integrations & marketing opportunties for clients

• Developed standard operating procedures, strategic messaging, and corporate branding for Kansas Housing Resources Corporation, a government startup providing affordable housing to first-time homebuyers, with branding.
• Honor: Earned promotion from an entry level position to Manager within first few months

Kansas City, Kansas

• Supervised campaign volunteer staff
• Chaired campaign committee
• Produced fundraising events
• Conducted issues-based research
• Led candidate to victory

• Developed campaign messaging
• Led and supervised volunteer corps for three candidates simultaneously
• Organized and directed activities to increase voter turnout (GOTV)

• Lobbied the Legislature and obtained funding in Appropriations bill for Kansas suicide prevention hotline
• Researched legislative issues and matters regarding public policy
• Communicated with constituents and wrote newsletters and built surveys