Melody Carter

Melody Carter Email and Phone Number

Nontraditional Marketing Strategist @ Waverly+Wolf @ Waverly+Wolf
los angeles, california, united states
Melody Carter's Location
Los Angeles, California, United States, United States
Melody Carter's Contact Details

Melody Carter personal email

Melody Carter phone numbers

About Melody Carter

As the Principal of Waverly+Wolf, a boutique consultancy based in LA, I provide strategic guidance and creative marketing to brands, nonprofits, and executives who want to leverage the power of culture, content, talent, events, and sports. With over 15 years of experience in the entertainment industry, I have a deep understanding of the media landscape and the trends that shape consumer behavior and preferences.I started my career at the renowned William Morris Agency, where I pioneered innovative entertainment marketing strategies and partnerships for high-profile clients, including the NFL. I also led teams across different business units, expanding deal flow and increasing revenue. At Waverly+Wolf, I continue to deliver exceptional results for my clients, using my extensive network, creative capabilities, and analytical skills to create and execute impactful marketing programs that drive brand goals, messaging, and sales. I am passionate about helping my clients connect with their audiences in meaningful and authentic ways.

Melody Carter's Current Company Details
Waverly+Wolf

Waverly+Wolf

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Nontraditional Marketing Strategist @ Waverly+Wolf
los angeles, california, united states
Employees:
3
Melody Carter Work Experience Details
  • Waverly+Wolf
    Principal / Nontraditional Marketing Strategist
    Waverly+Wolf Mar 2019 - Present
    Greater Los Angeles Area
    • Provide cultural marketing & advising services to brands, non-profits, and individual clients Offerings include:• Vertical Expertise: fluency across culture, content, talent, events & sports• Relationship Building: introductions throughout the cultural landscape• Creative Capabilities: ideation, advising on marketing collateral• Account Servicing: building success metrics, creating coverage systems, crafting and executing brand integrations & partnerships, implementing & managing marketing programs
  • Endeavor
    Brand Agent / Account Director
    Endeavor Oct 2015 - Feb 2019
    Beverly Hills, Ca
    • Pioneered innovative entertainment marketing strategies for high-profile clients including The National Football League at Endeavor, the parent company of William Morris Endeavor (WME) and International Management Group (IMG)• Cultivated and maintained exceptional relationships with clients, playing a pivotal role in increasing high-volume business each year• Served as a liaison and connector across internal business units to drive and expand deal flow across core entertainment verticals • Created strategic programs based upon clients’ needs leveraging the power of entertainment coupled with in-house analytics, to drive brand goals, messaging and sales• Leveraged expansive network within the entertainment industry to secure creative integration opportunities that bolstered each brand's cultural relevance• Strategically built and managed teams of subject-matter experts across key verticals including art, fashion, talent, music, events, eSports, culinary, TV, film, literary, comms, sports, digital, and consumer insights, to service clients• Continually innovated creative solutions and problem-solved, pivoting strategies to meet clients' evolving mandates • Utilized data and analytics to identify appropriate talent for client marketing events & campaigns • Analyzed the latest consumer and pop culture trends with insights team to optimize brand messaging, sales & ROI
  • Wme (William Morris Endeavor)
    Brand Agent / Account Manager
    Wme (William Morris Endeavor) Sep 2011 - Sep 2015
    Beverly Hills, Ca
    • Oversaw new and existing accounts, devising relevant and unique entertainment marketing strategies and partnerships to maximize brand awareness• Led and mentored senior-level Account Executives and Coordinators in maintaining business with key accounts after multiple shifts in leadership
  • Wme (William Morris Endeavor)
    Account Coordinator
    Wme (William Morris Endeavor) Nov 2008 - Aug 2011
    Greater New York City Area
    • Directed end-to-end entertainment marketing solutions and projects for clients, successfully expanding account growth and created first-ever integrated product placement discipline at WME• Honor: Earned several promotions throughout ensure, from Assistant of VP Corporate Consulting (2006-2008) to Account Coordinator (2008-2011) and into senior management roles due to proven leadership in amplifying account growth and client retention
  • Wme (William Morris Endeavor)
    Assistant To Vice President, Corporate Consulting Division - William Morris Agency
    Wme (William Morris Endeavor) Apr 2006 - Oct 2008
    • Serviced corporate accounts across multiple verticals• Booked celebrity talent for client initiatives• Analyzed the impact of brand integrations utilizing analytics• Developed presentations to pitch to prospective new clients• Provided script coverage in order to determine the value of potential brand integrations & marketing opportunties for clients
  • Kansas Housing Resources Corporation
    Communications & Public Relations Manager
    Kansas Housing Resources Corporation Sep 2003 - May 2005
    • Developed standard operating procedures, strategic messaging, and corporate branding for Kansas Housing Resources Corporation, a government startup providing affordable housing to first-time homebuyers, with branding materials still in place today• Honor: Earned promotion from an entry level position to Manager within first few months
  • Kansas Legislature
    Campaign Manager - Kansas House Of Representatives
    Kansas Legislature Jun 2004 - Aug 2004
    Kansas City, Kansas
    • Supervised campaign volunteer staff • Chaired campaign committee• Produced fundraising events• Conducted issues-based research • Led candidate to victory
  • Kansas Legislature
    Campaign Coordinator - Kansas House Of Representatives
    Kansas Legislature Jul 2002 - Nov 2002
    • Developed campaign messaging • Led and supervised volunteer corps for three candidates simultaneously• Organized and directed activities to increase voter turnout (GOTV)
  • Kansas Legislature
    Legislative Intern - Kansas House Of Representatives
    Kansas Legislature Jan 2002 - Jun 2002
    • Lobbied the Legislature and obtained funding in Appropriations bill for Kansas suicide prevention hotline• Researched legislative issues and matters regarding public policy• Communicated with constituents and wrote newsletters and built surveys

Melody Carter Skills

Digital Media Digital Marketing Content Strategy Advertising Account Management Entertainment Marketing

Melody Carter Education Details

Frequently Asked Questions about Melody Carter

What company does Melody Carter work for?

Melody Carter works for Waverly+wolf

What is Melody Carter's role at the current company?

Melody Carter's current role is Nontraditional Marketing Strategist @ Waverly+Wolf.

What is Melody Carter's email address?

Melody Carter's email address is mc****@****ent.com

What is Melody Carter's direct phone number?

Melody Carter's direct phone number is +121258*****

What schools did Melody Carter attend?

Melody Carter attended University Of Kansas.

What skills is Melody Carter known for?

Melody Carter has skills like Digital Media, Digital Marketing, Content Strategy, Advertising, Account Management, Entertainment, Marketing.

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