· Responsible for marketing efforts of client accounts in Online, Grocery, Mass, Club, and Specialty retail channels· Negotiated strategic co-marketing business partnerships · Managed merchandising & cross promotions between toy brands, the studio and retailers· Developed, managed, executed multi-channel marketing campaigns· Attended a multi day seminar for leadership development· Led cross-functional team brainstorm sessions that produced out-of-the-box innovative marketing solutions

· Responsible for developing strategic year long marketing plans for CPG accounts in the Western Region· Consulted with clients on integrated media strategies using a wide range of vehicles including: direct mail, online, mobile, direct-to-home, newspaper, couponing and sampling· Utilized syndicated data to segment customer’s business and identified opportunities for increased revenue· Analyzed program effectiveness through ROI analysis, post program analytics and consumer research· Expert in presenting analytic-based insights from IRI, ACNielsen and other data sources to CPG management· Assessed localized training needs with sales leaders and led training sessions for regional sales force