Melody Dusastre Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Responsible for overseeing the creative and strategic direction for the agency's accounts.Productized our website design, content marketing, and performance marketing processes so they could scale and become product marketing playbooks.Pushed the content marketing vision forward by pitching video-first strategies and overseeing video/photo shoots to be distributed across various mediums.Closed one third of annual company revenue by running discovery workshops, pitching… Show more Responsible for overseeing the creative and strategic direction for the agency's accounts.Productized our website design, content marketing, and performance marketing processes so they could scale and become product marketing playbooks.Pushed the content marketing vision forward by pitching video-first strategies and overseeing video/photo shoots to be distributed across various mediums.Closed one third of annual company revenue by running discovery workshops, pitching new ideas, and bringing in new leads.Improved agency processes by leading quarterly company-wide meetings, running workshops, documenting systems, and building dynamic reports. Show less

Toronto, Ontario, Canada

Grew the Website & Branding division to become the most profitable and fastest growing unit while leading a team of 8 passionate designers, writers and developers.Built brand and marketing solutions for 20+ clients. Closed New Business and grew existing accounts through client relationship building, referrals, and active pitching.Lead client workshops, managed timelines, deliverables, QA, and team resourcing to ensure website and campaign launches were always… Show more Grew the Website & Branding division to become the most profitable and fastest growing unit while leading a team of 8 passionate designers, writers and developers.Built brand and marketing solutions for 20+ clients. Closed New Business and grew existing accounts through client relationship building, referrals, and active pitching.Lead client workshops, managed timelines, deliverables, QA, and team resourcing to ensure website and campaign launches were always met.Spearheaded the growth hacking process with month-over-month testing and tracking. Built templates for test logs and reporting. This led to a direct improvement in conversion rates across our entire client suite. Show less

Toronto, Canada Area

Responsible for MoM leads generated across all growth marketing accounts. Outperformed KPI through implementation of chatbots, PPC landing pages, gated lead magnets, and CRO.Implemented an agency-wide reporting and attribution process so that tangible growth and learnings could be tracked.Was the go-to "generalist" whose role grew to include project management, copywriting, creative direction, reporting and data analysis, integrations, publishing, SEO, performance marketing, CRM… Show more Responsible for MoM leads generated across all growth marketing accounts. Outperformed KPI through implementation of chatbots, PPC landing pages, gated lead magnets, and CRO.Implemented an agency-wide reporting and attribution process so that tangible growth and learnings could be tracked.Was the go-to "generalist" whose role grew to include project management, copywriting, creative direction, reporting and data analysis, integrations, publishing, SEO, performance marketing, CRM implementation, CRO, and so much more. Show less

Toronto, Canada Area

Increased organic traffic and SEO through writing and curating weekly articles for the blog on industry news, valuable insight, and client case studies.Turned employee struggle stories into high-engagement viral posts to be shared on LinkedIn.Helped brainstorm industry events and wrote materials for event promotion.Contributed to and edited Whitepapers.

Toronto, Canada Area

Facilitated client updates by conducting daily print and online media monitoring and sending out coverage notes. Helped keep track of media reach by updating client coverage trackers daily and by sending out end of week reports. Increased client reach by pitching media and influencers on behalf of clients and by drafting press releases.Reduced manager workload by sourcing venues and decorations for events. Designed invitations, menus, welcome signs, and social media… Show more Facilitated client updates by conducting daily print and online media monitoring and sending out coverage notes. Helped keep track of media reach by updating client coverage trackers daily and by sending out end of week reports. Increased client reach by pitching media and influencers on behalf of clients and by drafting press releases.Reduced manager workload by sourcing venues and decorations for events. Designed invitations, menus, welcome signs, and social media signs for client events. Improved client relations by sending out influencer samples, providing samples for magazine shoots, and keeping the showroom organized.Provided creative ideas during brainstorm sessions and helped to maintain rock-it promotion’s brand awareness by writing weekly articles for the company blog.Eased future employee transitions by creating an in-depth Intern Handover document and by training my replacement.Brands worked with: Club Med, Casper Mattress, Frank And Oak, FIJI Water, Redken, Spirit of York, Northern Maverick Brewing Co., Festival Music House, Canfitpro, Rowenta. * I worked with several other brands that cannot be mentioned for confidentiality reasons. Show less

366 Adelaide Street, Toronto.

Helped curate monthly social calendars for clients by participating in brainstorm sessions and then planning and creating this content from scratch. Carefully scheduled client approved content for automated posting. Maintained positive social media engagement by conducting daily media monitoring and responding to comments with distinct brand voices. Tracked engagement by performing monthly client growth analytics with a custom developed spreadsheet. Helped avoid… Show more Helped curate monthly social calendars for clients by participating in brainstorm sessions and then planning and creating this content from scratch. Carefully scheduled client approved content for automated posting. Maintained positive social media engagement by conducting daily media monitoring and responding to comments with distinct brand voices. Tracked engagement by performing monthly client growth analytics with a custom developed spreadsheet. Helped avoid potential crises by quickly creating background reports that were used to develop successful early crisis management strategies.Eased future transitions by creating a detailed passover list and training the new intern.Brands worked with: The Face Shop, Redken, NIVEA, and Dannyco Show less

20 Camden Street, Toronto

Broadened social media impact by managing daily interactions across various social media platforms to build and engage the desired online community. Improved the company website in preparation for the launch of the online store. Grew brand awareness through Instagram by increasing organic followers from 0 to 2k within a month and by designing promotional packages sent to strategically appropriate PR/Media influencers.Increased sales and helped secure the company’s… Show more Broadened social media impact by managing daily interactions across various social media platforms to build and engage the desired online community. Improved the company website in preparation for the launch of the online store. Grew brand awareness through Instagram by increasing organic followers from 0 to 2k within a month and by designing promotional packages sent to strategically appropriate PR/Media influencers.Increased sales and helped secure the company’s largest distribution contract by preparing sales and marketing documents and making sales calls while managing existing account relationships.Reduced management workload by supervising and training interns.Responsible for composition and editing of all visual and written marketing communications material. Show less

Toronto, Ontario

Increased interest by posting time sensitive weekly videos with relevant descriptive written content on both the France and USA websites.Organized and executed social media contests and assembled email lists.Generated traffic to the site by using search engine optimization strategies including keywords and tags while working with WordPress.

Greater Toronto Area

Taught children aged 6-14 french language. Helped them after school with homework assignments and to improve their french. I also did occasional freelance translation work.