AeroLeads people directory · profile
Melody Lin Email & Phone Number
Director, Audience and Insights
at
Carat USA
1 work email found
@nbcuni.com
3 phones found area 562
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, Audience and Insights
Location
New York City Metropolitan Area, United States
Who is Melody Lin? Overview
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Quick answer
Melody Lin is listed as Director, Audience and Insights at Carat USA, based in New York City Metropolitan Area, United States. AeroLeads shows a work email signal at nbcuni.com, phone signal with area code 562, and a matched LinkedIn profile for Melody Lin.
Melody Lin previously worked as Director of Client Strategy and Insights at Aki Technologies and Associate Director, Insights at Carat Usa. Melody Lin holds Bachelors Of Art, English Literature from Yale University.
Company email context
Email format at Carat USA
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{first}.{last}@nbcuni.com
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AeroLeads found 1 current-domain work email signal for Melody Lin. Compare company email patterns before reaching out.
Profile bio
About Melody Lin
As a seasoned Consumer Insights Leader with over a decade of media experience, I am known for my meticulous approach and business acumen. I specialize in conducting cross-platform, in-depth research and analysis to innovate audience strategies that drive strategic business decisions.As a data-driven strategic thinker and problem solver, I excel at illuminating insights from complex data to create compelling stories and identify solutions that meet and exceed business objectives. My analytical mindset, along with a collaborative and creative approach, has earned me recognition as an industry thought leader.Throughout my career, I have built and nurtured strong, long-lasting client relationships and partnerships, ensuring maximum success and satisfaction. Key Skills:▶ Qualitative & Quantitative Research: Expert in both methodologies, driving data-driven marketing strategies.▶ Media Campaign Strategies: Skilled in developing and implementing strategies across multiple platforms.▶Project Management: Experienced in managing complex projects from conception to completion.Key Achievements:🌟 Honored as AdMonster and AdExchanger’s 2022 Women in Media and Ad Tech of the Year, Data-Demystifier category.🌟 Published in major media outlets like AdAge, Authority Magazine by Medium, and AdExchanger for thought-leadership on marketing effectiveness during challenging times.🌟 Executed a three-part insights series on Gen Z, increasing interaction and brand support for tech clients.🌟 Partnered with the Chief Research Officer to create a successful intern curriculum at Turner, benefiting NYU's Nielsen Audience Measurement certification program students.🌟 Innovated social listening dashboards for Johnson & Johnson, providing a competitive edge in monitoring brand-related chatter.🌟 Built a private referral-based college essay consulting service, helping high-achieving students gain acceptance to top universities such as Columbia, Cornell, and NYU.My professional experience spans roles at leading agencies where I integrated insights and brand strategies for high-profile clients, leading to significant revenue growth and market leadership. I hold a Master of Professional Writing from the University of Southern California and a Bachelor of Arts in English Literature from Yale University, along with a Nielsen Audience Measurement Certificate from NYU.Passionate about leveraging data-driven insights to drive strategic decisions and create impactful marketing strategies, I look forward to connecting and exploring how we can drive success together.
Listed skills include Editing, Public Speaking, Web Content, Editorial, and 35 others.
Current workplace
Melody Lin's current company
Company context helps verify the profile and gives searchers a useful next step.
7 roles · 25 years
Melody Lin work experience
A career timeline built from the work history available for this profile.
Director Of Client Strategy And Insights
As the Director of Client Strategy & Insights at AKI Technologies, I led strategic initiatives for a high-performing team specializing in marketing intelligence for major media and retail accounts. I spearheaded innovative research methods to drive revenue growth and enhance market presence.~~~~~~~~~~~~~~~~~~~~~~~~~Select Highlights: ✅ Boosted incremental revenue by 10% above forecast through customized strategies and process reorganization.✅ Developed bylines and articles, establishing the company as a market leader with four published articles in the first half of 2022.✅ Implemented personalization strategies that increased PepsiCo account revenue by $3M.
2021 - 2024
~3 yrs
Associate Director, Insights
In my role at Carat Agency, I integrated insights and brand strategies to create impactful campaigns for Microsoft’s B2B and B2C lines. I conducted deep dives into audience behavior, informing pre-campaign strategies and GTM tactics.~~~~~~~~~~~~~~~~~~~~~~~~Select Highlights: ✅ Co-presented Gen Z insight series findings to Microsoft’s internal media teams, influencing H1FY21 surface campaign planning.✅ Launched Carat & Google insight series on COVID-19 implications, driving several Microsoft FY20 & FY21 campaigns.✅ Enhanced audience targeting accuracy, collaborating across teams to optimize audience strategies for client planning.
2018 - 2020
~2 yrs
Manager, Research & Strategic Insights
Universal Mccann, J3 Agency
At Universal McCann, I led advertising effectiveness studies and served as a subject matter expert in social listening and TV audience measurement, providing strategic insights and recommendations to various teams.~~~~~~~~~~~~~~~~~~~~~~~~Select Highlights:✅ Presented actionable insights for J&J Beauty, Baby, Corporate Equity, and Digestive Health teams, driving strategic decisions.✅ Analyzed social media news to create detailed daily plans based on findings, enhancing client-related insights.
2017 - 2018
~1 yr
Manager, Ad Sales Research And Strategic Insights
During my tenure at NBC Universal, I managed pre/post-campaign research and developed marketing insights for 360° sales pitches. I collaborated with multiple platforms and trained junior analysts on new opportunities.~~~~~~~~~~~~~~~~~~~~~~~~Select Highlights:✅ Created pivotal sales materials through thorough research, significantly influencing Upfront negotiations.✅ Consulted as a writer and editor for annual Upfront scripting and Evergreen Trade campaigns, providing insights on upcoming trends.
2015 - 2017
~2 yrs
Research Analyst
At Turner Broadcasting, I supported the sales team and led CNN Airport research initiatives, crafting compelling stories from large data sets and groundbreaking research.~~~~~~~~~~~~~~~~~~~~~~~~Select Highlight:✅ Developed intellectual stories from complex data, supporting the sales team’s efforts with robust research and insights.
2013 - 2015
~2 yrs
Adjunct Lecturer, Writing
Univeristy Of Southern California
2002 - 2006
~4 yrs
3 education records
Melody Lin education
Bachelors Of Art, English Literature
Yale University
Master Of Professional Writing, Professional Writing, Fiction Concentration
University Of Southern California
Certificate In Nielsen Audience Measurement
New York University
FAQ
Frequently asked questions about Melody Lin
Quick answers generated from the profile data available on this page.
What company does Melody Lin work for?
Melody Lin works for Carat USA.
What is Melody Lin's role at Carat USA?
Melody Lin is listed as Director, Audience and Insights at Carat USA.
What is Melody Lin's email address?
AeroLeads has found 1 work email signal at @nbcuni.com for Melody Lin at Carat USA.
What is Melody Lin's phone number?
AeroLeads has found 3 phone signal(s) with area code 562 for Melody Lin at Carat USA.
Where is Melody Lin based?
Melody Lin is based in New York City Metropolitan Area, United States while working with Carat USA.
What companies has Melody Lin worked for?
Melody Lin has worked for Carat Usa, Aki Technologies, Universal Mccann, J3 Agency, Nbcuniversal Media, Llc, and Cnn.
How can I contact Melody Lin?
You can use AeroLeads to view verified contact signals for Melody Lin at Carat USA, including work email, phone, and LinkedIn data when available.
What schools did Melody Lin attend?
Melody Lin holds Bachelors Of Art, English Literature from Yale University.
What skills is Melody Lin known for?
Melody Lin is listed with skills including Editing, Public Speaking, Web Content, Editorial, Teaching, Marketing, Film, and Creative Writing.
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