Melody Chan Email & Phone Number

Sacramento, Ca, Us

Sacramento, California, United States

400 Q Street, Sacramento, Ca 95811

• Improved cross-functional collaboration by reviewing wireframes and user flows on Figma to ensure accurate representation of system behaviors to facilitate better understanding among product managers, developers, business analysts, and the accessibility compliance team.• Conducted in-depth qualitative and quantitative research via Optimal Workshop and Survey Monkey, including user interviews, surveys, tree-testing, and usability testing, to identify key pain points and improve the information architecture at CalPERS. Leading to a 30% increase in user task efficiency and significantly enhancing information discovery and accessibility.• Reviewed test environments during UX validation and logged defects on ALM to ensure web pages adhered to user experience documentation, contributing to successful product releases.• Contributed to the creation of UX analysis documents by identifying priorities, impacts and user groups.• Achieved a 200% engagement growth rate on the UX Team’s Viva Engage page since Aug 202 by creating educational content using best practices and plain language for enterprise stakeholders.• Automated the content lifecycle management system with VBA scripting, reducing content management tracking time by 60% and enhancing cross-functional collaboration.

6000 J Street, Sacramento, Ca 95819

• Boosted event participation through the development of comprehensive marketing campaigns for campus events, delivering a variety of high-impact physical and digital assets—including 20x30 posters, animated social media graphics, stickers, and digital TV displays—using Illustrator, Photoshop, and After Effects to significantly enhance event visibility.• Led the “Sticker of the Month” campaign, where I developed visually appealing campaign visuals and unique sticker designs that boosted student engagement.• Participated in concept testing and iteration, gathering feedback to refine designs for improved user engagement and effectiveness.

6000 J Street, Sacramento, Ca 95819

• Increased event participation by 20% by spearheading the design of marketing materials for the APIDA Center, creating impactful print and digital assets with Illustrator, InDesign, and Photoshop, including 20x30 posters, flyers, and social media content.• Stayed updated on design trends and best practices to ensure that the marketing materials for the APIDA Center were not only visually compelling but also aligned with current industry standards.• Collaborated with the Asian and API community on campus, enhancing event outreach and fostering strong relationships with influential community figures.• Facilitated seamless event execution by actively participating in event planning, enhancing attendee experience and fostering valuable connections with influential community leaders, including renowned journalist and writer Laura Ling.

3630 Business Dr, Sacramento, Ca 95820

• Designed comprehensive health handbooks for patients, leveraging my Biotech and Biology background to ensure accuracy and accessibility, resulting in a 30% increase in patient comprehension of medical information.• Elevated patient outreach by 40% by ensuring brand consistency and delivering high-quality designs across print materials such as brochures, panel cards, mailing cards, and stand-up banners, significantly boosting patient engagement.• Spearheaded the content management and redesign of the "For Providers" landing page UI for UC Davis Health Management Education, leading to a 40% increase in user satisfaction and a 20% reduction in navigation time.• Collaborated with healthcare professionals to create visually compelling and informative materials that adhere to UC Davis Health branding guidelines, resulting in a 35% improvement in patient comprehension and effective communication of complex medical information.

Sacramento, California, United States

Helped with customer needs and product inventory, organized store-front, and attended to cash registers.

Hong Kong Sar

• Developed and executed social media marketing strategies, creating engaging content and designing visually appealing posts and stories, which drove a 25% increase in brand awareness and a 30% boost in audience engagement.• Facilitated successful launch events with media presence, enhancing press relations and ensuring smooth event execution, which resulted in a 20% increase in media coverage and positive publicity (as measured by media mentions and event feedback).• Designed and developed the Calmed & Co Website with Wordpress and their CMS.• Collaborated with the press during high-pressure situations, maintaining positive media coverage and contributing to a 15% boost in product promotion success.

California, United States

• Translated and annotated Apple Siri commands given in Cantonese to English. • Built "command trees" based on the Siri command given in Cantonese to help the AI/computer learn the pattern that this type of command should yield a certain result or action.

Hong Kong Sar

Designed social media posts, stories, and logos for small start-up companies in Hong Kong

Santa Barbara, California, United States

Bachelor Of Fine Arts - Bfa, Graphic Design

Bachelor Of Arts - Ba, Art & Communication

Activities and Societies: - Public Relations and Publicity of the Hong Kong Student Association (HKSA)Being at UCSB was definitely.

Bachelor Of Fine Arts - Bfa, Graphic Design