Melody White Email and Phone Number
As a Senior Marketing Campaign Manager at Salesforce, I have over seven years of experience creating and executing successful B2B marketing programs for enterprise software and SaaS products. I am passionate about technologies that improve collaboration and empower customers to achieve their goals.Some of my accomplishments include managing the IT Visionaries podcast, which reached 2+ million downloads and increased listener brand awareness by 18%; leading growth marketing campaigns for the Developer Services suite of products, which resulted in a 400% increase in sales pipeline year over year; and tracking and reporting on marketing pipeline and ACV, meeting quarterly and yearly targets. I am also a Trailhead Ranger, certified in Salesforce skills and products. I enjoy working cross-functionally and collaboratively with internal and external partners to deliver exceptional programs and results.
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Founder And Lead Notary WitchRitual NotaryOakland, Ca, Us
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FounderKaraoaklandOakland, Ca, Us
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Communications ManagerNew Energy Nexus Apr 2024 - PresentBerkeley, California, UsManaging marketing and comms for clean energy programs under New Energy Nexus. -
FounderKaraoakland Dec 2023 - PresentOakland, California, UsFounded a competitive team-based Karaoke league in Oakland, California. The inaugural season launches in February of 2024.
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Senior Marketing Campaign Manager | Aquent | SalesforceSalesforce Sep 2022 - Mar 2024San Francisco, California, UsFull-time embedded managed resource through Auquent Studios.- Managed full-funnel multi-tactic campaigns for the developer tools products, targeting IT leaders and buyers, this included paid social, content syndication, accounts-based marketing, paid search, and email.- Work cross-functionally to manage the integrated developer service campaign, focused on the IT buyer persona- Track and report on marketing-driven pipeline and ACV- Run SEM campaigns to promote product demos and datasheets- Aligned all campaigns to new messaging and primary product portfolio- Assisted with sales enablement products- Ran the international marketing lead buy campaigns for Salesforce Platform -
Senior Content Writer | Aquent | SalesforceSalesforce Dec 2021 - Sep 2022San Francisco, California, Us- Full-time embedded managed resource through Aquent Studios.- Managed the IT Visionaries podcast, achieving 2+ million downloads and designing a pipeline for guests to connect with the sales team- Increased YoY downloads by 30%, while cutting growth spend- Increased episode consumption rate from 30% to 64%- Increased listener brand awareness from 53% to 71%- Designed and launched an automation and AI mini-series featuring Salesforce executives and customers- Partnered with the events team to design programming for live events, including high-level IT Leader panels covering security, automation, and the future of IT- Led campaigns for our Developer Services suite of products, targeting the IT Leader
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Creative DirectorMomentum Jan 2021 - Dec 2021Sacramento, California, UsDevelop and execute creative technology transfer plans and communication strategies for transformative cleantech companies.Managed a team of freelance creatives to conduct video, web, and graphic design projects. Assisted the executive team in creating the company's brand voice, tone, and core values. -
Head Of ContentGig Car Share Sep 2018 - Dec 2020Berkeley, California, UsI managed the day-to-day marketing operations for a small, scrappy marketing team. I held daily standups to keep everyone on the same page and oversaw every piece of content from conception to publication. I worked with growth marketers, CRM experts, designers, and product marketers to design integrated campaigns to reach our revenue goals. Worked with my team to design the launch of two new markets, Sacramento and Seattle. Together we launched the largest all-electric free-floating car share fleet in North America. - Managed marketing projects and implemented a project management system- Maintained brand voice across all public-facing channels - Designed campaigns to drive profits, educate Members, test pricing and product features, and solve operations problems- Wrote and designed emails, blogs, and social media posts -
Content ManagerAtlassian Mar 2018 - Jul 2018Sydney, Nsw, Au- Worked with many teams to develop editorial narratives around products and brand- Wrote pieces to drive traffic and optimize for specific search terms -
Freelance Marketing, Design And ReportingFreelance Marketing And Creative Services Aug 2004 - Mar 2018Since college, I've worked independently at the things I love. I started writing stories about Humboldt County bands and artists in 2004 and kept going until 2009 when I moved. In 2011, I started doing design work for my job at Fibers.com and quickly began providing freelance design services to various clients including Glass Agency, The Sacramento Arts and Business Council and several startups.
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Marketing SpecialistUniversity Of Nevada-Reno Jan 2017 - Dec 2017Reno, Nv, Us- Managed a small team of writers and designers and oversaw marketing content on journalism.unr.edu- Increased engagement across social channels by around 300% in the first few months- Instituted organizational procedures, and project management best practices to increase productivity -
Interactive ProducerCapital Public Radio Oct 2013 - Jan 2017Sacramento, California, UsLaunched CapRadioMusic.org, managed the music content for a year. Developed and managed content for Capradio.org. A story series I originated drove hundreds of thousands of hits and resulted in large amounts of audience engagement. Crafted and executed social media marketing campaigns for fund drives and station events. Wrote original stories for radio and web. Managed afternoon social and web postings and covered breaking news. Provided graphic design services for both marketing and news.Helped managed online fundraising efforts during the fund drive, drafted social media plans and created shareable content to drive donations. Bio: http://www.capradio.org/about/bios/melody-stone/ -
Director Of Social MediaSalem Communications Apr 2013 - Oct 2013Camarillo, California, UsDeveloped and managed the social media account management department in the Sacramento market.Ran social media campaigns for several businesses as well as Salem's Sacramento radio stations. -
Marketing Communication SpecialistRetail Pro International, Llc Dec 2012 - Apr 2013Folsom, Ca, UsCreated marketing collateral and developed campaigns promoting retail management software. -
Director Of Creative Content Development And MarketingFibers.Com Apr 2011 - Nov 2012Oversaw social media campaigns, online outreach, strategic partnerships and creative content development. I developed email marketing campaigns, blogs and infographics for the purpose of branding and reach expansion.
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Freelance WriterMidtown Monthly Oct 2010 - Dec 2011Wrote and photographed freelance feature stories including a monthly shopping feature called "Small, Medium, Large." The magazine has since folded.
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ReporterDaily Democrat Jun 2009 - May 2010Evanston, Il, UsCovered business, courts, cops, health and community.- Work in a fast paced, deadline heavy, hard news environment.- Produced both quick turn around stories and long investigative pieces. -
Section EditorEureka Reporter Jan 2008 - Oct 2008Home, Life and Entertainment- Managed and maintained three weekly sections. Created content and oversaw design.- Wrote and processed copy on a variety of feature topics including home, lifestyle and arts.- Features and hard news photography.
Melody White Skills
Melody White Education Details
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Cal Poly HumboldtJournalism -
Trailhead By SalesforceRanger Status
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Sacramento City CollegeDigital Illustration
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College Of The RedwoodsGeneral Education And Journalism
Frequently Asked Questions about Melody White
What company does Melody White work for?
Melody White works for Ritual Notary
What is Melody White's role at the current company?
Melody White's current role is Founder and Lead Notary Witch.
What schools did Melody White attend?
Melody White attended Cal Poly Humboldt, Trailhead By Salesforce, Sacramento City College, College Of The Redwoods.
What skills is Melody White known for?
Melody White has skills like Blogging, Social Media, Graphic Design, Copywriting, Editing, Adobe Creative Suite, Journalism, Marketing Communications, Storytelling, Marketing Strategy, Vector Illustration, Logo Design.
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