Melody Darlene Hernandez Email and Phone Number
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Melody Darlene Hernandez has over 18 years of experience in talent partnerships, brand development, marketing, content, social media, digital strategy, and e-commerce for high profile celebrities, media properties, and consumer brands. She has an eye for aesthetic and a knack for creating and developing brands from ideation, to actualization, to monetization.Melody's career began in 2005 having early success with her own blog and social media presence, thus becoming a pioneer in digital marketing and brand development. In 2007 she began her work in Public Relations for brands like LUV AJ, Edmunds, and Beach Bunny Swimwear. Following her years in PR, she spent a short time working with Condè Nast as a Fashion Assistant for Lucky Magazine. In 2011, she joined Digital Media Management (DMM), which allowed her to combine her skills in PR and Digital into a new role of Digital Manager. Over the last 12 years, she's helped develop and grow not only the brands of her clients, but the DMM business as well. Melody is currently Vice President of Influencer Partnerships, Talent, and Performance Marketing at DMM. Over the course of her tenure she has developed marketing campaigns for NBC, Fox, Warner Bros, Amazon Studios, and has developed DTC brands for and with celebrities like Kate Walsh, Felicity Huffman, and Ashley Tisdale. Her expertise has earned the trust of many A-listers, having managed digital strategies for Vanessa Hudgens, Shay Mitchell, Nicole Kidman, Tiffany Haddish and many other global celebrities and influencers. Currently, Melody is at the helm of DMM’s marketing capabilities. As a Vice President within the organization she leads three separate divisions and teams: Influencer & Creator Partnerships, Talent Partnerships & Services, and Performance Marketing (paid media, sms & email marketing). In her free time, Melody has a passion for working with and mentoring young women to help them break down systemic barriers and achieve success. Throughout her career, Melody has always led and managed a team of diverse women, as she is a firm believer that representation and diverse point of views matter. Born and raised in Los Angeles, Melody is a first generation Latina and is obsessed with skincare, almond milk lattes, and 90s/00s R&B.@MelodyDarlene
Digital Media Management
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Vice President, Global Influencer/Creator Partnerships And Talent ServicesDigital Media Management Mar 2024 - PresentLos Angeles, California, Us
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Vice President - Influencer/Creator Partnerships, Talent Services, Performance MarketingDigital Media Management Mar 2023 - Apr 2024Los Angeles, California, UsHead of DMM's capabilities teams, including Influencer & Creator Partnerships, Talent Services and Talent Partnerships, and Performance Marketing (Paid Media, SMS, E-Mail)
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Vice President, Consumer Brands And Performance MarketingDigital Media Management Nov 2021 - Mar 2023Los Angeles, California, UsOversee platform and strategy for a number of consumer brand clients, including NIKE, DIRECTV, Peet’s Coffee, BODi (by Beachbody), Amazon (consumer products), Red Bull, et al. Oversee performance marketing for both entertainment and consumer brands. My PM team manages marketing spends and campaigns in both Paid Media and SMS marketing for clients like Wondery, Prime Video (Amazon), Sony, LIONSGATE, Peet’s Coffee, NBC Uni, Boyfriend Perfume, HBO Max, et al.
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Head Of Boyfriend PerfumeDigital Media Management Mar 2017 - Apr 2022Los Angeles, California, UsOversee entire operations of DMM’s incubator brand, Boyfriend Perfume.
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Vice President Of Brand Marketing & DevelopmentDigital Media Management Dec 2016 - Dec 2019Los Angeles, California, UsDMM's Incubator Brands team creates, develops, and markets specialty media & consumer e-commerce brands. From a shoppable media brand for mom's with What The Flicka (a partnership with Felicity Huffman), an athleisure/activewear consumer brand for women with The Body Department (a partnership with Olympian Shawn Johnson), to a product/talent partnership brand with CZND (including collabs with Bethenny Frankel, Elizabeth Banks, & Mark Ruffalo), to a relaunch of Kate Walsh's Boyfriend brand. These brands, all of which are at the intersection between content and product, are DMM owned properties.DMM's talent team manages the digital presence of A-list talent/celebrities and athletes (content, strategy, partnerships, e-commerce expansion, brand development, monetization, etc), talent content & relations for tv studios & networks, and creative direction/brand development of e-comm brands and media properties created with talent.Talent Activations include: Felicity Huffman, Nicole Kidman, Elizabeth Banks, Mark Ruffalo, Eva Mendes, Kyle Maclachlan, Michelle Monaghan, Kate Walsh, Amy Brenneman, Orlando Bloom, Dwight Freeney, Kathie Lee Gifford, Anne Hathaway, Bethenny Frankel, Tiffany Haddish, Taraji P Henson, Terrance Howard, Hank Azaria, Neyo, Mary J Blige, Queen Latifah, David Allan Grier, Loretta Devine, Vanessa Hudgens, Jussie Smollett, Taye Diggs, Naya Rivera, Ashely Benson, Shay Mitchell, Ashely Tisdale, et al.
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Vp Of Talent & Brand PartnershipsDigital Media Management Jul 2014 - Dec 2016Los Angeles, California, UsBrand management, development, & strategist for high profile celebrities and brands. Partnering w/talent to create & develop media brands that extends to editorial, social media, video, & merchandise. Helping talent maximize and leverage their audience, influence & reach to support and promote new and existing projects, while also partnering them w/brands for monetized campaigns.I work closely with each client on creative direction, content creation, strategy, digital marketing, and brand management, ensuring that all areas of their brand align with their vision and goals. Team work makes the dream work so I oversee and lead a team of talented editorial, social, and digital managers.Previously Held Titles:Editorial DirectorSenior ManagerDigital Manager
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Editorial DirectorDigital Media Management Dec 2013 - Jul 2014Los Angeles, California, Us
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Senior Digital ManagerDigital Media Management Dec 2012 - Dec 2013Los Angeles, California, Us
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Digital ManagerDigital Media Management Dec 2011 - Dec 2012Los Angeles, California, Us
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Chief Brand OfficerBoyfriend Dec 2019 - Apr 2022Los Angeles, Ca, Us -
General Manager / Vice PresidentBoyfriend Mar 2017 - Dec 2019Los Angeles, Ca, UsAs a founding executive of the Boyfriend rebrand/relaunch, the GM oversees the entire operation that makes up Boyfriend Perfume: brand development & identity, marketing, product development, packaging, site operations, customer service, fulfillment, social media, content creation, email marketing, paid media, brand strategy, budgets, business development, retail, growth, pop-ups, events, etc. We are a small but mighty team! Boyfriend is co-owned by Digital Media Management and actress Kate Walsh.
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Account ExecutivePost+Beam Feb 2011 - Oct 2011New York, Ny, UsFashion PR manager. -
Fashion Assistant, Lucky MagazineCondé Nast 2010 - 2011New York, Ny, Us -
Junior Account ExecutiveAnderson Group Public Relations 2010 - 2011Entertainment Public Relations
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Public Relations Coordinator And Executive AssistantEdmunds.Com 2007 - 2009Santa Monica, Ca, Us
Melody Darlene Hernandez Skills
Melody Darlene Hernandez Education Details
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University Of California, Santa CruzEmphasis In Popular Culture
Frequently Asked Questions about Melody Darlene Hernandez
What company does Melody Darlene Hernandez work for?
Melody Darlene Hernandez works for Digital Media Management
What is Melody Darlene Hernandez's role at the current company?
Melody Darlene Hernandez's current role is Vice President, Global Influencer & Talent Partnerships at Digital Media Management.
What is Melody Darlene Hernandez's email address?
Melody Darlene Hernandez's email address is me****@****ail.com
What is Melody Darlene Hernandez's direct phone number?
Melody Darlene Hernandez's direct phone number is +132337*****
What schools did Melody Darlene Hernandez attend?
Melody Darlene Hernandez attended University Of California, Santa Cruz.
What skills is Melody Darlene Hernandez known for?
Melody Darlene Hernandez has skills like Facebook, Social Media, Digital Marketing, Digital Strategy, New Media, Social Media Marketing, Digital Media, Blogging, Editorial, Public Relations, Wordpress, Marketing.
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