Melody Foster

Melody Foster Email and Phone Number

Chief Marketing Officer / Corcoran Icon Properties @ Corcoran Icon Properties
Melody Foster's Location
San Francisco Bay Area, United States, United States
Melody Foster's Contact Details
About Melody Foster

As a seasoned marketing executive with over 20 years of leadership experience in brand management, marketing, advertising, lead generation, web development, public relations, and communications, I have a demonstrated ability to manage multiple projects, identify and implement new ideas and platforms, and establish a thoughtful and cohesive client experience. I love a challenge and am most in my element when problem-solving and finding unique solutions and streamlined workflows.

Melody Foster's Current Company Details
Corcoran Icon Properties

Corcoran Icon Properties

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Chief Marketing Officer / Corcoran Icon Properties
Melody Foster Work Experience Details
  • Corcoran Icon Properties
    Chief Marketing Officer (Cmo)
    Corcoran Icon Properties Dec 2022 - Present
    Northern California, Us
    • Streamlined marketing department service offerings• Developed and launched materials and resources to increase adaptation and compliance with the brand• Established new workflows to produce expanded print, digital, social and CRM market analysis content across 14 market areas• Transitioned brand and all marketing materials and programs during a crisis period of instability• Crafted internal messaging and communication campaigns to create reassurance, stability and confidence• Partnered with ancillary services companies to establish co-branding and crossover marketing opportunities• Architected a new marketing funnel to hyper-target high equity homeowners using market intelligence and demographic data with a projected ROI of 12x
  • Corcoran Global Living
    Chief Experience Officer (Cxo)
    Corcoran Global Living Feb 2020 - Dec 2022
    California, Nevada And Ohio, Us
    • Fostered the brand transition of 25 brokerages on an accelerated timeline of M&As that grew the company from 400 people to 2,700 operating in three states in 2½ years• Coordinated and managed launch events for incoming partners, including presentation preparation, public speaking, event organization, gifts, trainings, and personal outreach to high value individuals• Represented company sponsorship at high-profile events such as Who’s Who in Luxury Real Estate, Inman Luxury Connect, and Concours d’Elegance• Developed luxury presentation materials and packages tailored to affluent, high net worth clientele• Cross-collaboration with COO, CFO, VP of Technology and Onboarding Team• Managed geographically dispersed team of 15 marketing staff and numerous outside vendors in three states• Liaised with franchisor leadership team to integrate and extend branded materials into local markets
  • Zephyr Real Estate
    Chief Experience Officer (Cxo) / Vp Of Marketing
    Zephyr Real Estate Oct 2014 - Feb 2020
    San Francisco, Ca, Us
    • Modernized and updated entire brand, while maintaining its reputation and brand equity, including comprehensive style guide, logo, signage, stationery, website, merchandising, presentations, reports, videos, and ad campaigns• Directed all advertising, marketing, promotions, public relations and web development• Analyzed and evaluated performance metrics of campaigns and web traffic• Developed and executed annual brand awareness campaigns• Transitioned advertising mix from print media-centric to a digital, social and CRM-based model• Project managed website, intranet, and app development from RFP through beta testing, as well as integration with more than a dozen third-party platforms and APIs• Managed in-house team and multiple outside resources including ad agencies, SEO specialists, web developers, printers and tech vendors• Cross-functional collaboration with technology, relocation and operations teams
  • Zephyr Real Estate
    Director Of Marketing
    Zephyr Real Estate Nov 2007 - Oct 2014
    San Francisco, Ca, Us
    Oversaw all company advertising, branding, marketing and public relations. Expanded and updated systems in marketing-tech in collaboration with tech team. Broadened product offerings of marketing department with dramatic expansion of web-based services and advertising.
  • Paragon Real Estate Group
    Marketing Manager
    Paragon Real Estate Group Aug 2005 - Nov 2007
    San Francisco, Ca, Us
    Provided individualized marketing, design and advertising strategies for real estate agents and teams during an accelerated growth phase when the company had newly launched.
  • Limelight Marketing
    Founder/Owner
    Limelight Marketing Aug 2004 - Aug 2005
    Provided marketing consultation, photography and design services to clients throughout the Bay Area.
  • Pacific Union International
    Advertising Manager
    Pacific Union International Sep 2000 - Aug 2004
    California, Us
    Managed company-wide advertising/media for 14 office locations in the Greater Bay Area.

Melody Foster Skills

Marketing Advertising Social Media Marketing Integrated Marketing Marketing Strategy Email Marketing Online Marketing Online Advertising Project Management Google Webmaster Tools Strategic Planning Content Strategy Brand Development Brand Management Business Development Branding And Identity Mobile Marketing Social Media Management Leadership Content Marketing Digital Marketing Lead Generation Strategic Partnerships Public Relations Media Planning Real Estate Luxury Sellers Market Analysis Real Estate Transactions Seo Buyer Representation First Time Home Buyers Sales

Melody Foster Education Details

  • Sonoma State University
    Sonoma State University

Frequently Asked Questions about Melody Foster

What company does Melody Foster work for?

Melody Foster works for Corcoran Icon Properties

What is Melody Foster's role at the current company?

Melody Foster's current role is Chief Marketing Officer / Corcoran Icon Properties.

What is Melody Foster's email address?

Melody Foster's email address is me****@****rsf.com

What is Melody Foster's direct phone number?

Melody Foster's direct phone number is (415)-695*****

What schools did Melody Foster attend?

Melody Foster attended Sonoma State University.

What skills is Melody Foster known for?

Melody Foster has skills like Marketing, Advertising, Social Media Marketing, Integrated Marketing, Marketing Strategy, Email Marketing, Online Marketing, Online Advertising, Project Management, Google Webmaster Tools, Strategic Planning, Content Strategy.

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