Melody Foster Email & Phone Number

Northern California, Us

• Streamlined marketing department service offerings• Developed and launched materials and resources to increase adaptation and compliance with the brand• Established new workflows to produce expanded print, digital, social and CRM market analysis content across 14 market areas• Transitioned brand and all marketing materials and programs during a crisis period of instability• Crafted internal messaging and communication campaigns to create reassurance, stability and confidence• Partnered with ancillary services companies to establish co-branding and crossover marketing opportunities• Architected a new marketing funnel to hyper-target high equity homeowners using market intelligence and demographic data with a projected ROI of 12x

California, Nevada And Ohio, Us

• Fostered the brand transition of 25 brokerages on an accelerated timeline of M&As that grew the company from 400 people to 2,700 operating in three states in 2½ years• Coordinated and managed launch events for incoming partners, including presentation preparation, public speaking, event organization, gifts, trainings, and personal outreach to high value individuals• Represented company sponsorship at high-profile events such as Who’s Who in Luxury Real Estate, Inman Luxury Connect, and Concours d’Elegance• Developed luxury presentation materials and packages tailored to affluent, high net worth clientele• Cross-collaboration with COO, CFO, VP of Technology and Onboarding Team• Managed geographically dispersed team of 15 marketing staff and numerous outside vendors in three states• Liaised with franchisor leadership team to integrate and extend branded materials into local markets

San Francisco, Ca, Us

• Modernized and updated entire brand, while maintaining its reputation and brand equity, including comprehensive style guide, logo, signage, stationery, website, merchandising, presentations, reports, videos, and ad campaigns• Directed all advertising, marketing, promotions, public relations and web development• Analyzed and evaluated performance metrics of campaigns and web traffic• Developed and executed annual brand awareness campaigns• Transitioned advertising mix from print media-centric to a digital, social and CRM-based model• Project managed website, intranet, and app development from RFP through beta testing, as well as integration with more than a dozen third-party platforms and APIs• Managed in-house team and multiple outside resources including ad agencies, SEO specialists, web developers, printers and tech vendors• Cross-functional collaboration with technology, relocation and operations teams

San Francisco, Ca, Us

Oversaw all company advertising, branding, marketing and public relations. Expanded and updated systems in marketing-tech in collaboration with tech team. Broadened product offerings of marketing department with dramatic expansion of web-based services and advertising.

San Francisco, Ca, Us

Provided individualized marketing, design and advertising strategies for real estate agents and teams during an accelerated growth phase when the company had newly launched.

Provided marketing consultation, photography and design services to clients throughout the Bay Area.

California, Us

Managed company-wide advertising/media for 14 office locations in the Greater Bay Area.