Melody Lee Email and Phone Number
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In my current role as Chief Marketing Officer, Mercedes-Benz USA, I oversee brand positioning and marketing strategy and execution with an aim to ensure long-term growth and profitability for the Mercedes-Benz brand in the United States.My path is an unusual one, beginning with a career start in crisis communications and public affairs for the world's biggest companies—and led next to brand management and marketing for America's most iconic car brand, Cadillac. This was followed by my time in strategic brand development at global beauty powerhouse, Shiseido, an operational leadership position at a global communications firm that specializes in culture, design, art and innovation and—just prior to Mercedes-Benz—a stint with a storied premium design company as head of brand and product marketing for the Herman Miller and Knoll brands.I launched the automotive industry's most innovative business model — BOOK by Cadillac — and created the vehicle subscription category. My time in beauty centered around launching a prestige makeup brand in the world's biggest beauty market, China. I pushed into the product-centric world of design, working to bring the spotlight back to a pair of iconic American brands. I know what it takes to not just talk about innovation and disruption, but to do it — even from the confines of a big company. I can write, I can speak, I can be strategic, but I can also do. I have a lot more to learn about leadership, but it's what motivates me the most every day. If you give me something to believe in, I will make anyone believe. If you tell me to break through a wall, I will do it and build you a new one.
Mercedes-Benz Usa
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Chief Marketing OfficerMercedes-Benz Usa Jul 2023 - PresentAtlanta, Ga, Us
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Board MemberApex For Youth Jun 2021 - PresentNew York, New York, Us -
Board AdvisorLe Car 2018 - PresentNew York, UsRecognizing how daunting the car-shopping experience can be — particularly for women, I parlayed my automotive experience into helping to start Le Car — a technology-driven tool designed to empower women shopping for a car. Using a proprietary algorithm developed from the expertise of an automotive journalist with two decades of experience, Le Car seeks to make car shopping simple, fun and to put the power back in the hands of its users. As a founding partner, I act as a strategic advisor on business model development, fundraising strategy, branding and marketing, product and experience design. -
Senior Vice President, Global Brand & Product Marketing (Herman Miller & Knoll Brands)Millerknoll Nov 2022 - Jun 2023I joined in a newly created position leading Herman Miller brand marketing for the the 100+-year old, storied design brand. Eight months into my tenure, I was promoted to oversee Knoll as well. Herman Miller and Knoll are the flagship brands of the MillerKnoll collective of 15 brands, comprising 65% of its business. I lead a team of brand marketers responsible for creating an emotional connection with the brands’ consumers, and a team of product marketers who managed—start to finish—the launch of all Herman Miller and Knoll products across workplace, seating and lifestyle categories. Herman Miller and Knoll are renowned American design brands and manufacturers of some of the most significant mid-century modern designs from Charles and Ray Eames, George Nelson, Isamu Noguchi, Mies van der Rohe, Eero Saarinen, Florence Knoll and Harry Bertoia. -
Board AdvisorGather Mar 2021 - Apr 2023
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Board MemberNew York Women In Communications Oct 2021 - Dec 2022Mclean, Virginia, Us -
Vice President, Brand MarketingHerman Miller Feb 2022 - Nov 2022Zeeland, Mi, Us -
Principal, AmericasCamron Pr Mar 2021 - Mar 2022London, United Kingdom, GbI returned to my agency roots in a dual role as the head of the U.S. (New York, Los Angeles) and global COO. Camron is the leading communications agency for design-led brands and specializes in culture, arts, design and innovation. My role is both client-facing and P&L-driven operations, in which I am responsible for managing client service, talent recruitment and development, capacity and profitability — as well as the agency’s external image and development of new service capabilities and revenue streams. Clients include: MUJI, Lexus, Eames Office, Gucci, Kelly Wearstler, EQ3, Ace Hotel, Harvard Graduate School of Design -
Vice President, Brand DevelopmentShiseido 2018 - 2021Minato-Ku, Tokyo, JpNever one to get too comfortable, I made a major pivot to the consumer goods and beauty world, joining global beauty powerhouse Shiseido. I work on strategic projects with a brand development and marketing focus — starting with the transformation and expansion of a portfolio brand. My current remit is holistic, and stretches across the entire marketing mix, from positioning to product, and distribution to communications. -
Global Director (Gm Executive), Book By CadillacCadillac 2017 - 2018Warren, Mi, UsAfter creating the category of luxury vehicle subscription, I took over BOOK as a discrete business unit, with responsibility for BOOK’s P&L and a dedicated organization, immediately expanding into three additional markets. As global director for Cadillac’s most innovative and disruptive experience, I oversee operations and logistics, financial management, product and technology development, branding and marketing, PR and business development and corporate sales. BOOK is a proven disruptor, with an average member age of 41 (20+ years younger than the average Cadillac owner) and 85% of nearly 12,000 prospects having never purchased or leased a Cadillac previously. -
Director (Gm Executive), Brand MarketingCadillac 2012 - 2017Warren, Mi, UsI was brought to Cadillac as one of General Motors’ youngest-ever executives, tasked with a plan to re-invent the then-110-year old brand. In year one, I led the complete overhaul of Cadillac’s brand positioning and identity. In year two, I was part of the decision to move Cadillac from Detroit to New York. In year three, I developed and oversaw the launch of Cadillac’s groundbreaking Dare Greatly marketing platform. In year four, I led the strategy, design, construction and curation of Cadillac House, a brand experience center and content generator. In year five, I created and launched BOOK by Cadillac, the first luxury vehicle subscription service. During my tenure, which also included the role of Deputy CMO and the coordination of a $300+ million marketing budget, ~100 global marketing employees and 150+ agency partners, Cadillac global sales grew every year (three of five years with double-digit growth), with 2017 seeing the highest global sales for the brand since 1984. From 2014-2017, Gen X&Y opinion of the brand rose 5%, and Gen X&Y share of attendance at Cadillac events rose to 84% (from 30%). Over five years, lifestyle media impressions tripled, and social media conversation on the brand rose by double digits each year. BOOK by Cadillac created a category and immediately garnered 8,000 prospects — without a single cent spent on paid media.
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Executive Vice PresidentHill+Knowlton Strategies Nov 2011 - Oct 2012New York, UsAmong my professional achievements: the closing of the mergers of Live Nation and Ticketmaster, and Dell and Perot Systems; the retention of Japan Airlines in American Airlines’-led OneWorld Alliance; the successful navigation of Target’s 2009 proxy fight with Bill Ackman, Goldman Sachs’ 2010 “Vampire Squid” PR crisis and Best Buy’s 2012 crisis in leadership. Of particular highlight: I led the team on the ground in Lausanne, Switzerland, then in Beijing, China, representing the International Olympic Committee on crisis management and strategic communications in the run-up to and during the 2008 Olympic Games. I also oversaw a team that supported General Motors’ public affairs and communications strategy in the 10 months it went from bankruptcy to the world’s then-largest IPO. -
Vice President / Account Supervisor / Account ExecutiveHill+Knowlton Strategies Aug 2006 - Nov 2009New York, UsI began as an intern in 2006, was hired as an account executive within three months, and worked my way up to vice president in three years by taking on the highest-stakes clients and projects in the world of crisis management, corporate affairs and public policy. Financial transactions (M&A, IPOs, proxy challenges), litigation and corporate crises took me across the U.S., and internationally to Beijing, London, Tokyo and Lausanne, Switzerland.
Melody Lee Skills
Melody Lee Education Details
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Georgia Institute Of TechnologyInternational Affairs -
Georgia Institute Of TechnologyInternational Affairs
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Stanford University Graduate School Of BusinessGeneral Motors' Transformational Leadership Program (2015-2016)
Frequently Asked Questions about Melody Lee
What company does Melody Lee work for?
Melody Lee works for Mercedes-Benz Usa
What is Melody Lee's role at the current company?
Melody Lee's current role is CMO | Marketer, Strategist, Storyteller. Executive with client- and agency-side experience. Currently: Chief Marketing Officer, Mercedes-Benz USA.
What is Melody Lee's email address?
Melody Lee's email address is me****@****ler.com
What is Melody Lee's direct phone number?
Melody Lee's direct phone number is +134767*****
What schools did Melody Lee attend?
Melody Lee attended Georgia Institute Of Technology, Georgia Institute Of Technology, Stanford University Graduate School Of Business.
What skills is Melody Lee known for?
Melody Lee has skills like Strategic Communications, Media Relations, Strategy, Public Relations, Marketing Strategy, Crisis Communications, Social Media, Public Affairs, Corporate Communications, Integrated Marketing, Market Research, Message Development.
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