Podcast production & media management are two of my primary roles. I help shape and execute on brand strategy for both the St Louis and Utah markets. I work closely with the company's leadership & sales team to build our brand across multiple channels to bring sales prospects into the funnel. Since taking over as director of marketing, the average custom home construction agreement has increased from $500,000 - $900,000 to $800,000 - $1million. Prior to this role change I worked closely with the director of sales to develop strategic communications strategies and conversion opportunities to increase the number and average investment for contracts.I am the producer for The Art of Custom podcast, which has become a top 20% podcast based on average downloads within the first week of publication. As the singular marketing team member, in addition to strategy I create all marketing and social media content - including video, audio, website development, and print marketing content.

I authored three non-fiction books and countless marketing pieces as a ghostwriter for businesses and individuals. I presented lectures and participated on panels about pop-culture and fiction writing both as an author and critic at several comic book conventions and educational events. Additional writing projects I have had the opportunity to work on include business and technical writing, content marketing strategy, story consulting, and developmental story editing. Fields I have experience working with include career coaching, information technology, residential green construction and design, parenting and education, engineering, health and wellness, and SaaS industries.

I design and teach fiction writing classes for the Continuing Education (CE) Department. I have taught classes on character development, plot, creative writing tools, writing genre literature, content development, and other technique-driven courses. This spring I have added CE literature classes to my course load, in which I will focus on political and gender discourse in traditional lit and pop-culture.

As part of the creative team, I helped develop concepts and content for customer touch points online and off to execute brand strategy. Serving B2B and B2C food, pet, and VMS brands, I relied on insights, research, and strategy to bring brands to life through video, pitch books, advertisements, editorial placements, social media content, and more. I work closely with the designers, videographers, and developers to tell the right stories, at the right time, to the right people.

I managed multiple writers and created unique content for this hyperlocal parenting blog.

As a contract freelancer with and Hibbs Homes, I operated as the marketing department for this green home builder. In this role, I advised stakeholders, planned all strategy, and was solely responsible for implementing a comprehensive content marketing strategy on social, the website, and traditional media outlets. To help visibility during the housing-market recession, I built an organic SEO content strategy which I supported with a story-focused social media and website plan. I also pitched and planned appearances in local and national media, managed the brand by coordinating visual and content work, and I wrote expert columns on behalf of my client for national industry placements. In 2012, I was asked to be the marketing manager for international media project when Hibbs Homes built the first Proud Green Home in North America. The Proud Green Home project gave me the opportunity to coordinate internationally with project stakeholders and publications, create and manage the project's website and domestic messaging from scratch, and I was the point of contact for advertising and logistics for two open houses that were attended by 3,000+ people.

Manage editorial staff, content, relationships and community outreach events for hyperlocal women's blog.

Wrote stories and created videos for http://toastedrav.com, a site dedicated to St. Louis entertainment and interests.Assisted with improving the user interface for the site.Developed features stories based on leads and interviews with people in and around St. Louis.

• Designed online applications and brochure-ware websites that support branding and marketing initiatives for new and existing B2B & B2C products.• Developed knowledge of best practices for web writing and design while creating layouts and copy for web based B2C applications.• Worked with development team to research consumer behaviors and used findings, in conjunction with business requirements, to develop intuitive interaction design and workflow for web applications & sites.• Partnered with area non-profit organizations to identify volunteer opportunities for my department to organize volunteer events.

• Designed and managed development of print, 3-D, and web based displays on corporate campuses worldwide • Collaborated with User Experience group to implement usability best practices• Created copy for web and print media and mentored technical writing intern• Supported corporate re-branding and identity initiatives through designs and advocacy