This was a new role for WiSE. The role aimed to increase media presence in Wetherby and Leeds, but soon developed into other communications including newsletter, website, social media and marketing along with developing the charity’s brand. I have also taken responsibility of ad-hoc project work and the development of a new service area. - Writing and distributing news articles, case studies and features for local print, online and broadcast media- Managing media enquiries- Writing interesting content for all social media platforms - Maintaining and updating website content - Managing the quarterly newsletter from planning to distribution - Writing and managing the design of the charity’s marketing collateral, including leaflets, activities timetables and pull up banners- Liaising with journalists, local agencies, community partners and charity service users and volunteers- Developing the communications for the charity’s consultation project- Leading on and developing the Send a Smile Scheme- Writing monthly reports - Writing and managing the design of the charity’s Annual Report

My role at SCCCC was to raise the profile of the charity in the local print, online and broadcast media. This was a part time role of just 9 hours per week. • Writing and distributing press releases• Developing successful media relations campaigns • Managing media enquiries• Writing human interest case studies • Liaising with SCCCC service users and volunteers • Updating social media• Writing newsletter copy.

My role at Sheffield Hospitals Charity was to raise the profile of the charity in the local print, online and broadcast media.• Drafting, writing and distributing press releases and case studies• Writing articles for internal and external staff magazine• Being proactive in developing ideas for new press stories• First point of contact for media queries• Liaising with patients with illnesses where empathy and understanding is required• Liaising with Sheffield Teaching Hospital’s staff• Providing PR and Communications manager with support and advice about media relations and campaigns• Assisting at charity events and chaperoning the media

Sheffield Hospitals Charity is the official NHS charity that helps patients being treated across all the Sheffield Teaching Hospitals sites, including the Royal Hallamshire and Northern General Hospitals, Charles Clifford Dental Hospital, Weston Park Cancer Hospital and Jessop Wing Maternity Hospital. I am currently working for the charity on a freelance basis, to maximise media coverage and raise awareness in print, online and broadcast media.• Drafting, writing and distributing press releases and case studies• Writing articles for internal and external staff magazine• Being proactive in developing ideas for new press stories• First point of contact for media queries• Liaising with patients with illnesses where empathy and understanding is required• Liaising with Sheffield Teaching Hospital’s staff• Providing PR and Communications manager with support and advice about media relations and campaigns• Assisting at charity events and chaperoning the media

This role was to manage Vision Express’ customer complaints and queries via various social media channels. This was a time pressured job, with a target response of one hour. • Using software package ‘Shoutlet’ to monitor social media activity• Responding to all enquiries within an hour• Liaising with hundreds of Vision Express stores to solve complaints• Feedback praise to stores.

This was a new role for BetterYou, aimed to maximise media coverage for the company’s pioneering product range. Priorities were to implement relationships with key partners, ensuring BetterYou continued to build upon its hard earned and growing reputation amongst the national, consumer and trade media.• To research and analyse daily news, communicating relevant articles to staff and trade partners and identifying potential BetterYou news stories• To write and distribute press releases, case studies and product testimonials • To monitor and respond to daily information requests from journalists, identifying those which offer BetterYou opportunities for beneficial media coverage• To write expert comment pieces and features for trade magazines • To coordinate product mail outs to target journalists, to coincide with campaigns• To monitor, edit and communicate national, consumer and trade media coverage using our established media monitoring provider• To work with health support groups, such as Migraine Action, for short health based trials resulting in a national PR campaign• To produce and implement a PR strategy based on the sports market• To produce monthly media coverage reports for sales staff and company directors• To regularly maintain and update contacts lists for target journalists• To arrange regular face-to-face meetings with journalists • To maintain BetterYou’s established relationships with key partners, including journalists, health professionals, national support groups, overseas media contacts and celebrities• To propose and manage the PR budget• To support the team by attending conferences and trade shows • To act as a single point of contact for customer enquiries relating to BetterYou’s Vitamin D test results service, including maintaining an effective database • To support BetterYou’s role as a founding partner of Vitamin D Mission, (along with Kellogg’s and Danone) acting as a single point of contact and attending meetings

I provided voluntary public relations support to a local fundraising group, Sophie’s Wish, which raises funds for national research into brain tumours. • Sourcing, writing and distributing news stories, targeting relevant journalists.• Advising directors/trustees on media strategy.• Generating a media and communications strategy for the charity.• Contribution with marketing and events committee meetings.

HR Media is an award-winning public relations consultancy based in Sheffield, serving regional, national and international clients. • Undertaking PR, marketing and internal communications for a variety of clients,• Sourcing, writing and distributing news stories, targeting relevant journalists.• Co-ordinating client events.• Digital communications – producing audio podcasts and web videos.• Co-ordinating, creating and distributing monthly e-newsletters • Preparing marketing material to support internal communications strategies. • Account Manager for charity clients including Neurocare and City Hearts.• Writing health features for national trade magazines.• Managing client advertising and delivering strategies.• Responding to media enquiries and attending events/photo calls.

I worked within the Corporate Communications department, which is responsible for raising the profile of the University and communicating with its staff and students. • Assistant to the Head of Internal Communications and Head of External Communications. • Collate, prepare, format and proof the University’s staff e-newsletter • Proactively seeking out offers, discounts and competition prizes for eview from venues across the city and maintaining those relationships.• Moderating and editing U-Chat - the University's social networking site.• Writing articles for staff newsletter and arranging print and distribution.• Assisting in the delivery of key messages and information to University staff.• Creating staff intranet sites.• Undertaking project work as requested by senior managers.• Directing photographers.• Processing invoices, expenses and having awareness of department budgets.