Develop and execute merchandising strategies to achieve sales and conversion goalsStreamline all products, product descriptions, and product imagery on the websiteOptimize and lead overall online consumer experience while maintaining site profitabilityMerchandise website based on all website data collected, heat maps, best sellers, etc.Manage the front and back end of the website Work cross-functionally with the supply chain team, design team, marketing team, and developers Update, maintain, and build collectionsReport weekly sales reports and critical data pointsEvaluate all consumer journeys to improve website usabilityProject manage all collaborations

Analyzed all website data Led overall online consumer experience while maintaining site profitability Redesigned the e-commerce website, navigation, look and feel based on heat maps Maximized selling opportunities by upselling and bundling products Identified and monitored strategic initiatives for tinytags.comHandled all product imagery assets + merchandised the websiteReport weekly sales reports + critical data points Worked closely with cross functional teams + 3rd parties

Led overall online consumer experience while maintaining site profitability Organized and directed all campaigns for men’s + women’s departmentsBooked and managed all talentManaged and created all Google + FB AdsIdentified, shaped, led, and monitored strategic initiatives for ronherman.comBudgeted site overhead costs and endured investments yielded expected returns Coordinated and managed paid digitial marketing spending + partnerships Updated, maintained, and built online collections Reported weekly sales reports and critical data pointsRedesigned the e-commerce website

Responsible for organizing and merchandising all product categories for product newness, relevancy and ensuring the best customer experienceReview and develop merchandising strategies with weekly best/worst sellers while maximizing selling opportunities - upselling and bundling productsWork with product & buying teams to receive all product information ensuring PDP accuracy and links operate correctlyExecute and assist with all marketing initiatives, calendar, and weekly newsletter storiesSend & assist in all newsletter copy while inputting and linking each newsletter into KlaviyoManage both marketing & photoshoot calendars, photoshoot samples, all imagery production, and product credits for campaignsAssist with styling on set, making sure all angles are shot for both retail and e-commerce customersManage all imagery and PA requests for retailersInvolved both creatively and strategically while owning product lifecycle

Managed all skincare, haircare, bath and body category buys for all store and e-commerce assortmentsCreated and managed all purchase orders A to Z Constantly communicated and followed up with brands ensuring their product arrived on the promised in-house dateCoordinated with all cross-functional teams to guarantee product was allocated to the correct location on timeCommunicated daily with the warehouse to ensure QC inspection was passed for retail standards without damages Met with brands and explored new collections for all future collaborations defeating competitors Assisted in all visual merchandising stories for stores and e-commerceDeveloped and maintained effective working relationships with cross-functional teams and brands on a daily Evaluated and communicated selling reports for weekly meetings distinguishing what items should be re-ordered or droppedAssisted all brands with portal compliance, navigation and customer serviceCommunicated selling performance to brands making sure they were on healthy weeks of supply and hitting targetsDiscovered and researched new brands to bring onboard for all Riley Rose locations and e-commerce

Assisted in all branded, private label, and e-commerce fittings -took fit notes, illustrated fit corrections, and prepared fit comments for 250+ styles monthly Communicated fit comments with vendors and factories to ensure development/production samples were executed properly meeting required specs, garment construction, and workmanship Submitted and reviewed all prototype, pre-production, and TOP samples for daily buying reviews with the CEO Coordinated with designers, buyers, and technical designers to ensure all color, trims, fabric quality, and fit were met per review Assisted in all collection decision making for stores and e-commerce stories Pulled inspiration styles for product development daily

Managed and designed all weekly/ daily e-mail blasts to clientele showcasing new arrivalsCreated ads, video clips of merchandise, and promotions for all social media platforms and e-commerce websiteGifted top fashion influencers with the latest collections Conducted demographic research on surrounding areas to ensure the correct target market is engaged with the brand Ran the entire e-commerce website inputting all product descriptions, images from photoshoots, and SEO

Assisted in all nightlife E-mail marketing weekly blasts for Doheny Room, Hyde Sunset/Staples Center, Skybar, Nightingale Created nightlife monthly calendars and assisted the marketing team on the entire concierge program for high profile clients Focused building CRM and public awareness for VIP services offered within SBE

Hosted trunk shows and in-store fitness classes with gyms around the area building CRM Managed and updated all social media platforms Installed visual and mannequin displays within the store and made sure to hit month to date targetsAdvised customers with activewear according to their body types