Melody I Silverio Franco Email & Phone Number

New York, Ny, Us

New York, Ny, Us

London, England, Gb

London, England, Gb

•Crafted and executed strategic process enhancements, notably introducing project trackers integrated with comprehensive workback schedules to ensure timely delivery of monthly targets and maintain accountability for finance-related tasks such as quarterly forecasting and monthly billing packages.•Developed media budget trackers that monitored budgets at the PO and platform invoicing levels, ensuring media dollars, agency fees, savings, platform fees, and affiliate costs were accurately captured, improving invoicing and reconciliation at the end of each quarter.•Onboarded teams to financial workflows and buying and planning tools, ensuring a smooth transition for new hires.

New York, Ny, Us

•Seasoned senior media planner with over 3 years of experience in developing and executing highly successful media strategies.•Proven track record of analyzing market trends, conducting thorough audience assessments, and optimizing media plans to consistently achieve and exceed ROI targets.•Demonstrated expertise in meticulously managing ad campaigns across diverse platforms, ensuring seamless execution and alignment with clients' unique KPIs and business goals.•Specialized in the comprehensive monitoring of campaigns, employing a data-driven approach to assess performance against predefined metrics and promptly adjusting strategies for optimal results.•Proficient in leveraging a spectrum of channels, including digital, print, and broadcast, to create cohesive and integrated campaigns that resonate with target audiences.•Exceptional analytical and communication skills, facilitating effective collaboration across departments and stakeholders to deliver impactful media solutions.

New York, Ny, Us

•Research and monitor client media to determine social and digital trends and pinpoint opportunities for market capitalization and first-mover placements that align with brand and company goals. Pointed out trends over the YouTube platform that have resulted in increased VTR by 20% in Q1 2022.•Cooperate with analytics, media buying, and brand teams to carefully craft and manage full-year social and digital media plans; utilizing Mediatools and DoubleVerify to develop insights on consumer behavior and suggest in tandem plan updates or adjustments while remaining flexible to budget or creative concept shifts across the portfolio.•Work closely with clients and key stakeholders to identify target audience and portfolio goals. Suggest and shift brand media presence to data-backed combinations of social and digital platforms; saw 40% increase in ROI and a near doubling in CTR overall for a new campaign in Q4 2021.

Seoul, Kr

•Managed a team of 6 employees through daily and weekly tasks including but not limited to, training, recruiting, scheduling, and payroll administration. Consistently met monthly sales goals during peak COVID-19 shutdowns through strategic team delegation and internal marketing efforts. •Applied creative solutions to work with, and reinvent, current sales operations to accommodate covid restrictions and customer needs. Solutions included creating a new delivery role within the store to satisfy demand, adjusting shift duration to ensure team safety, and offering coupons to current customers to encourage return of business. These measures lead to a 80% customer retention and an average spend increase of 15% for that population.

Bachelor'S Degree, Business Management

High School Diploma