Melody I Silverio Franco Email & Phone Number

New York, NY, US

London, England, GB

London, England, GB

• Crafted and executed strategic process enhancements, notably introducing project trackers integrated with comprehensive workback schedules to ensure timely delivery of monthly targets and maintain accountability for.
• Developed media budget trackers that monitored budgets at the PO and platform invoicing levels, ensuring media dollars, agency fees, savings, platform fees, and affiliate costs were accurately captured, improving.
• Onboarded teams to financial workflows and buying and planning tools, ensuring a smooth transition for new hires.

New York, NY, US

• Seasoned senior media planner with over 3 years of experience in developing and executing highly successful media strategies.
• Proven track record of analyzing market trends, conducting thorough audience assessments, and optimizing media plans to consistently achieve and exceed ROI targets.
• Demonstrated expertise in meticulously managing ad campaigns across diverse platforms, ensuring seamless execution and alignment with clients' unique KPIs and business goals.
• Specialized in the comprehensive monitoring of campaigns, employing a data-driven approach to assess performance against predefined metrics and promptly adjusting strategies for optimal results.
• Proficient in leveraging a spectrum of channels, including digital, print, and broadcast, to create cohesive and integrated campaigns that resonate with target audiences.
• Exceptional analytical and communication skills, facilitating effective collaboration across departments and stakeholders to deliver impactful media solutions.

New York, NY, US

• Research and monitor client media to determine social and digital trends and pinpoint opportunities for market capitalization and first-mover placements that align with brand and company goals. Pointed out trends over.
• Cooperate with analytics, media buying, and brand teams to carefully craft and manage full-year social and digital media plans; utilizing Mediatools and DoubleVerify to develop insights on consumer behavior and suggest.
• Work closely with clients and key stakeholders to identify target audience and portfolio goals. Suggest and shift brand media presence to data-backed combinations of social and digital platforms; saw 40% increase in.

Seoul, KR

• Managed a team of 6 employees through daily and weekly tasks including but not limited to, training, recruiting, scheduling, and payroll administration. Consistently met monthly sales goals during peak COVID-19.
• Applied creative solutions to work with, and reinvent, current sales operations to accommodate covid restrictions and customer needs. Solutions included creating a new delivery role within the store to satisfy demand.

Bachelor'S Degree, Business Management

High School Diploma