Melody Vanderleest Email & Phone Number

Newton, Ia, Us

Pella, Ia

I focus on integrating work across various multimedia platforms to achieve specific objectives, generating and developing targeted content in multiple formats. My support extends to branding of the college, social media platforms, promotional materials, websites, wall wraps, signage, digital advertising, email marketing, features, imaging, video, and design, catering to diverse audiences. I design and implement digital donor walls, create impactful content, and ensure visual messaging aligns with Central's strong branding. I uphold brand standards and serve as a brand steward for Central.Additionally, I design and produce a quarterly Alumni magazine, ranging from 36 to 60 pages, and oversee photoshoots, providing photo direction for each edition.As a member of a cross-functional team of communication professionals, I collaborate closely with the advancement and enrollment teams. My skills include working both independently and cooperatively, with a strong background in graphic design and a keen eye for trends and creativity. I demonstrate excellent organizational and prioritization skills, maintain clear and effective verbal communication, and work seamlessly with key personnel within the college, the broader Central community, and external vendors. I also help guide and mentor the team, assisting our director by managing meetings, timelines, projects, providing strategic insights and support that enhance our overall effectiveness and cohesion.

Grinnell, Ia

I was responsible for conceptualizing and brainstorming, engaging with various hospital departments to understand their needs and manage marketing directives. My role involved direct one-on-one interaction with staff and vendors. My key duties included designing layouts, managing social media, creating and laying out Health magazine content, designing digital interactive signs, developing mobile apps, planning and executing events, handling email blasts, creating large stadium signage, producing product magazines, proofing materials, and performing analytics, SEO/SEM, content creation, and editing. Creativity, accuracy, attention to detail, and adherence to strict deadlines were top priorities.I collaborated closely with other communication specialists, provided creative and photo direction, oversaw video production, and managed time effectively while multitasking on various projects. As one of the Brand Stewards, I ensured that all branding adhered to UnityPoint Health® guidelines. This role required a blend of high-level creativity, meticulous attention to detail, and technical expertise.

Pella, Ia

My role involved conceptualizing and brainstorming, engaging with clients to understand their needs and manage both agency and client directives. I pitched innovative ideas to new and existing clients and maintained direct one-on-one contact with clients and vendors. My responsibilities included designing layouts, managing social media, creating mobile apps, planning and executing events, handling email blasts, designing large stadium signage, producing product magazines, proofing materials, and analyzing metrics. Creativity, accuracy, attention to detail, and meeting strict deadlines were key priorities.I collaborated with other designers, provided creative, photo, and video direction, and managed multiple projects efficiently. As a Brand Steward, I ensured adherence to clients' brand specifications. This role required a high level of creativity, meticulous attention to detail, technical expertise, and supervising associates. Some of the clients I worked with included Marion County Development Commission, Red Rock Area Travel Guide, Central Iowa Tourism, Pella Historical Society, LG Appliances, Pella Windows & Doors, Vermeer Corporation, Handy Industries, Knoxville Raceway, and ARS.

Newton, Iowa, United States

A 501c3 company.

Newton, Ia

I focused on conceptualizing and designing in-house collateral for new business opportunities and existing clients. My responsibilities included creating layouts, managing email blasts, designing large stadium signage, producing product magazines, proofing materials, and handling copywriting and editing. Accuracy and attention to detail were my top priorities.I excelled in independent time management and multitasking to ensure all projects met strict deadlines. My clients included Hy-Vee, Iowa Cubs, Iowa Energy, Central College, Menards, Sundog Studios, Colorfx, and Rock Communications.

Des Moines, Iowa

I designed, laid out, and produced point-of-purchase materials, large catalogs, promotional ads, floor displays, and other collateral. I collaborated closely with our Account Service team to gather client needs and information before starting projects. My work emphasized accuracy and attention to detail as top priorities.I managed my time independently and multitasked across various projects, each requiring distinct techniques and processes for efficient completion. I consistently met or exceeded deadlines for a wide range of jobs, including proofing work and conducting press checks. As a brand steward, I ensured client brand specifications were upheld, delivering the highest quality final files to vendors.My clients included the State of Iowa Division of Tourism, Electrolux, Frigidaire, Pella Windows & Doors, Michelin, BFG, Iowa Lottery, Carpet One, Scott's, and Benjamin Moore.

Newton, Ia

I developed lead concepts and branding direction, and designed and produced weekly circulars, mailers, and other direct mail pieces. My responsibilities included conducting press checks, proofing, and copywriting. I provided art direction for photography, illustrators, and other designers, and interacted directly with clients for ad campaign presentations on a yearly basis. I also conducted photo location searches, secured talent and props, and managed time for photoshoots. My clients included Hy-Vee, Maytag, and FCA Flooring.

Des Moines, Iowa Area

I designed and produced marketing materials across various media, including print and web. I provided direction to illustrators and managed step-by-step interactions with clients, including creative presentations. My clients included Pella, Maytag, Amana, and Jenn-Air.

West Des Moines, Ia

I designed and produced marketing materials across various media, including print and web. I art directed illustrators and managed step-by-step interactions with clients, including new business and creative presentations. My responsibilities included proofing, copywriting, and conducting press checks. Some of my clients included ARA, Napa, EMCO, and Andersen Windows.

Bachelor Of Fine Arts, Graphic Design

Bachelor Of Fine Arts, Graphic Design