Melonie Hall Email & Phone Number

Tampa, Florida, United States

Responsible for the Product Development and Provider Portal teams.

Tampa, Florida, United States

Responsible for understanding and supporting the product development lifecycle, including product, product infrastructure, product design/development and benefit load process.

Tampa, Florida, United States

Responsible for the digital platforms related to member and provider communications.

Tampa/St. Petersburg, Florida Area

Leading a team responsible for the member/provider experience through health education campaigns using our suite of digital capabilities and other creative assets.

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

• Responsible for compliance of all CarePlus websites including CarePlusHealthPlans.com (marketing and quoting/enrollment), GoMyCarePlus.com and finder tools (physician, dental and pharmacy)• Manage SEO/SEM content/ads for all CarePlus sites• Lead readiness efforts to ensure all departments review/update content and provide updated PDFs for posting to the website; Run all content updates through Compliance and Legal review and work with the Humana Digital Group to implement updates and track progress• Oversee all CarePlus social media channels including Facebook, Google+, YouTube, LinkedIn, Twitter and Instagram for content and ad buying• Manage email marketing program and member retention efforts• Serve as the Subject Matter Expert (SME) for secure messaging tool on Member Portal• Tracking of Member Portal registrations and communication between our members and Member Services• Responsible for website audits per CMS requirements• Liaison between Member Services and IT for member portal issues• Present digital metrics to senior leadership• Work with Product Development to condense data bases for training materials• Lead tester for digital product implementations and AEP turns

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

Serve on the Service Operations Team – delivering value and quality to CarePlus members in the state of Florida. Collect and analyze multi-faceted data to develop programs for process and productivity improvements. • Generate comparative analyses of actual results to expected results • Perform testing of new applications as they relate to enhancements and system issues• Partner with the Information Technology department and business areas during the design of system enhancements and issue resolutions, and throughout the testing process• Resolve system issues as they relate to production processing, report applications and system output

Tampa/St. Petersburg, Florida Area

Work with cross functional teams across the System to deliver marketing programs and promotions that generate ROI, as well as, awareness and interest with targeted market segments.

Successfully marketed service lines and strategies including Women’s Health, Emergency Department, Cardiovascular, Oncology, Orthopedics, Pediatrics and Neuroscience to the community and internal staff, through physician seminars, health fairs, events and marketing campaigns with proven ROI.Deployed Call Center and Physician Sales Team Resources to enhance marketing efforts.Engaged positive media stories publishing in blogs, TV, radio and print.

Supervised four sales managers, 35 person sales staff and five support personnel responsible for over $30 million annual revenue. Led weekly sales meetings for managers. Provided one on one coaching to sales managers and staff to maximize their full potential of developing new products, initiatives and multi-media marketing opportunities for customers.

Developed programs for increasing membership in over 75 private country, city and athletic clubs.Taught Professional Selling Skills to over 150 managers and sales people.

Master Of Arts - Ma, Creative Writing, A

Bachelor'S Degree, Hospitality / Business

Activities and Societies: Delta Zeta Sorority, FSU Women's Soccer Team